Abbey Basoglu

Developed interactive, evidence-informed content to support memory function and cognitive health, collaborating with caregivers and families to enhance elderly patient engagement. Led business development outreach, pitching to 350+ potential sponsors to build partnership pipelines and strengthen stakeholder relationships. Created targeted newsletters and educational resources for elderly audiences and caregivers, improving clarity, accessibility, and impact of health communication across diverse backgrounds.

Utilized Mixcare’s SaaS platform to support onboarding, track user engagement, streamline account workflows, and manage client communication and scheduling across stakeholders. Conducted market research to support Southeast Asia expansion, tailoring insights for health-tech audiences, partnerships, and business development initiatives. Coordinated healthcare events in Hong Kong and overseas, while supporting marketing and lead generation through social media, LinkedIn outreach, and tools including Lemlist, Tableau, RocketReach, and CRM systems.

Co-founded a travel tech startup, securing over HKD 500,000 in first-year revenue. Secured multiple top startup grants and program selections, including Cyberport CCMF, HKUST EAF, and SIE Fund. Delivered strong entrepreneurial execution and project growth. Specialized in outreach, scheduling vendor meetings, and managing documentation, consistently maintaining high accuracy and follow-through, with an >85% closing rate.