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Social media and content creation specialist with 10+ years’ experience creating engaging content and campaigns across a range of sectors. Skilled in short-form video production, copywriting, visual storytelling, social media management, and audience engagement to build community and connections. I love bringing brands to life through authentic, audience-led content—turning ideas into cohesive multi-channel campaigns with clear messaging and strong performance focus.…Social media and content creation specialist with 10+ years’ experience creating engaging content and campaigns across a range of sectors. Skilled in short-form video production, copywriting, visual storytelling, social media management, and audience engagement to build community and connections. I love bringing brands to life through authentic, audience-led content—turning ideas into cohesive multi-channel campaigns with clear messaging and strong performance focus.

Abbie Lawton-Fletcher

Social Media Manager, Content Creator, Digital Marketer, +2

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Social media and content creation specialist with 10+ years’ experience creating engaging content and campaigns across a range of sectors. Skilled in short-form video production, copywriting, visual storytelling, social media management, and audience engagement to build community and connections. I love bringing brands to life through authentic, audience-led content—turning ideas into cohesive multi-channel campaigns with clear messaging and strong performance focus.…Social media and content creation specialist with 10+ years’ experience creating engaging content and campaigns across a range of sectors. Skilled in short-form video production, copywriting, visual storytelling, social media management, and audience engagement to build community and connections. I love bringing brands to life through authentic, audience-led content—turning ideas into cohesive multi-channel campaigns with clear messaging and strong performance focus.

Available to hire

Social media and content creation specialist with 10+ years’ experience creating engaging content and campaigns across a range of sectors. Skilled in short-form video production, copywriting, visual storytelling, social media management, and audience engagement to build community and connections.

I love bringing brands to life through authentic, audience-led content—turning ideas into cohesive multi-channel campaigns with clear messaging and strong performance focus.

Skills

Experience Level

Expert

Expert

Expert

Beginner

Work Experience

Social Media & Content Creation Specialist at Freelance

January 1, 2026 - Present

Short-form video production and editing for social platforms (e.g., Reels, TikTok, behind-the-scenes content). Copywriting for social and digital content, creating content plans and editorial schedules. Community management and audience engagement, supporting overall social media strategy development.

Digital and Social Media Officer at DEFRA

January 1, 2023 - January 1, 2024

Led digital campaigns and social media activity for international development clients. Created copy, graphics, videos, and web content. Managed multiple concurrent projects and maintained consistent messaging with the EA team.

Marketing Officer at Wigan Council

January 1, 2021 - January 1, 2022

Created multi-channel marketing campaigns across Environment and Equality portfolio areas. Collaborated with design, PR, and other internal teams. Headed a campaign that won Local Authority 'Campaign of the Year'.

Marketing / Social Media Strategy & Content Creation Specialist at Moreton Hall School

January 1, 2019 - January 1, 2020

Developed social media strategies for bridal, occasion wear brands, and wedding venues. Produced real-time campaign content for brand storytelling and engagement. Created cohesive, audience-led content across weddings, lifestyle, and events.

Communications Specialist at Lancaster University

January 1, 2015 - January 1, 2018

Developed communications strategies across a range of portfolio areas. Collaborated with press and digital teams to simplify technical content. Maintained consistent messaging with internal EA team members.