Abby O'Connell

I’m Abby O’Connell, a fashion designer with a genuine passion for creating modern, wearable pieces—especially within sporty and street-inspired design. One of my biggest successes was building USCO from the ground up, where I handled everything from trend research and concept building to full design development, branding, and production. It taught me how to create a cohesive, commercial line that still feels fresh, exciting, and true to the brand’s identity.
I love designing clothing that’s functional, comfortable, and visually strong, and I stay closely connected to current trends in athleisure, streetwear, and performance-inspired fashion. Between running my own label SEST, working with Marc Angelo, and collaborating with influencers and boutiques, I’ve developed a versatile, confident approach that blends creativity with market awareness.

As a freelancer, I bring passion, clear communication, and the ability to take a sporty line from the first sketch to the final garment, ensuring every piece looks great, fits well, and connects with the customer.