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I'm Abigail Rayas, a creative and strategic Social Media Manager with 4+ years of experience managing content, campaigns, and community engagement across Instagram and TikTok. Based in Melbourne, I bring a hands-on approach to content creation, trend adaptation, and storytelling that resonates with local culture and brand experiences. I've collaborated across Instagram, Facebook, LinkedIn, and YouTube to deliver visually engaging content, build communities, and measure performance with tools like Meta Ads Manager and Google Analytics GA4.…I'm Abigail Rayas, a creative and strategic Social Media Manager with 4+ years of experience managing content, campaigns, and community engagement across Instagram and TikTok. Based in Melbourne, I bring a hands-on approach to content creation, trend adaptation, and storytelling that resonates with local culture and brand experiences. I've collaborated across Instagram, Facebook, LinkedIn, and YouTube to deliver visually engaging content, build communities, and measure performance with tools like Meta Ads Manager and Google Analytics GA4.

Abigail Rayas

Social Media Manager, Content Creator, Content Producer, +5

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I'm Abigail Rayas, a creative and strategic Social Media Manager with 4+ years of experience managing content, campaigns, and community engagement across Instagram and TikTok. Based in Melbourne, I bring a hands-on approach to content creation, trend adaptation, and storytelling that resonates with local culture and brand experiences. I've collaborated across Instagram, Facebook, LinkedIn, and YouTube to deliver visually engaging content, build communities, and measure performance with tools like Meta Ads Manager and Google Analytics GA4.…I'm Abigail Rayas, a creative and strategic Social Media Manager with 4+ years of experience managing content, campaigns, and community engagement across Instagram and TikTok. Based in Melbourne, I bring a hands-on approach to content creation, trend adaptation, and storytelling that resonates with local culture and brand experiences. I've collaborated across Instagram, Facebook, LinkedIn, and YouTube to deliver visually engaging content, build communities, and measure performance with tools like Meta Ads Manager and Google Analytics GA4.

Available to hire

I’m Abigail Rayas, a creative and strategic Social Media Manager with 4+ years of experience managing content, campaigns, and community engagement across Instagram and TikTok.

Based in Melbourne, I bring a hands-on approach to content creation, trend adaptation, and storytelling that resonates with local culture and brand experiences. I’ve collaborated across Instagram, Facebook, LinkedIn, and YouTube to deliver visually engaging content, build communities, and measure performance with tools like Meta Ads Manager and Google Analytics GA4.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

German

Intermediate

Work Experience

Social Media & Content Strategist at Encore México

January 1, 2022 - December 31, 2025

Produced food and lifestyle content supporting a brand relaunch. Filmed and edited content (Reels, TikTok) showcasing product, process, and brand experience. Created visual assets in Canva aligned with brand aesthetic. Captured behind-the-scenes and storytelling content to strengthen brand identity. Managed and optimised content across Instagram, Facebook, LinkedIn, and YouTube; monitored engagement and reach.

Content Creator at Grada Coffee

June 10, 2025 - August 10, 2025

Created and curated social media content to drive engagement for a Melbourne-based coffee brand. Produced photography and short-form video content, contributing to brand storytelling across platforms (Instagram, TikTok).

Content & Social Media Creator at Grada Coffee

January 1, 2025 - December 31, 2025

Developed and executed social media content and campaigns; created visual storytelling content; managed community engagement for the brand in Melbourne.