My journey in marketing began over 15 years ago. Since then, I’ve had the privilege of collaborating with a diverse array of clients, from ambitious small teams striving to break through to global brands embracing change. Throughout my career, I’ve been dedicated to partnering with businesses across various industries, crafting strategies that yield tangible results. I’ve enjoyed the unique opportunity to support both growing startups and Fortune 500 companies in my roles at various advertising agencies. My passion lies in marketing consultations, strategy, digital marketing, media production, content development, and mentoring professionals. I thrive on the challenge of leading cross-functional teams, juggling multiple projects, and instilling structure in vibrant, creative environments. Whether launching a social campaign or executing a comprehensive digital rollout, I blend creativity, technical expertise, and clear communication. With a background in web development, I’ve honed exceptional problem-solving and logical thinking skills. I excel not only at solving problems but also in anticipating them before they arise. Beyond strategy, I am a media creator with a keen eye for photography and videography, using storytelling as a powerful tool to forge deeper connections between brands and their audiences. Ultimately, good marketing is about making genuine connections, and I strive to embody this principle in every project I embrace.

My journey in marketing began over 15 years ago. Since then, I’ve had the privilege of collaborating with a diverse array of clients, from ambitious small teams striving to break through to global brands embracing change. Throughout my career, I’ve been dedicated to partnering with businesses across various industries, crafting strategies that yield tangible results. I’ve enjoyed the unique opportunity to support both growing startups and Fortune 500 companies in my roles at various advertising agencies. My passion lies in marketing consultations, strategy, digital marketing, media production, content development, and mentoring professionals. I thrive on the challenge of leading cross-functional teams, juggling multiple projects, and instilling structure in vibrant, creative environments. Whether launching a social campaign or executing a comprehensive digital rollout, I blend creativity, technical expertise, and clear communication. With a background in web development, I’ve honed exceptional problem-solving and logical thinking skills. I excel not only at solving problems but also in anticipating them before they arise. Beyond strategy, I am a media creator with a keen eye for photography and videography, using storytelling as a powerful tool to forge deeper connections between brands and their audiences. Ultimately, good marketing is about making genuine connections, and I strive to embody this principle in every project I embrace.

Available to hire

My journey in marketing began over 15 years ago. Since then, I’ve had the privilege of collaborating with a diverse array of clients, from ambitious small teams striving to break through to global brands embracing change.

Throughout my career, I’ve been dedicated to partnering with businesses across various industries, crafting strategies that yield tangible results. I’ve enjoyed the unique opportunity to support both growing startups and Fortune 500 companies in my roles at various advertising agencies.

My passion lies in marketing consultations, strategy, digital marketing, media production, content development, and mentoring professionals. I thrive on the challenge of leading cross-functional teams, juggling multiple projects, and instilling structure in vibrant, creative environments. Whether launching a social campaign or executing a comprehensive digital rollout, I blend creativity, technical expertise, and clear communication.

With a background in web development, I’ve honed exceptional problem-solving and logical thinking skills. I excel not only at solving problems but also in anticipating them before they arise.

Beyond strategy, I am a media creator with a keen eye for photography and videography, using storytelling as a powerful tool to forge deeper connections between brands and their audiences.

Ultimately, good marketing is about making genuine connections, and I strive to embody this principle in every project I embrace.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Digital Producer at Craft NY / McCann Worldgroup
March 1, 2022 - Present
Produced projects for Fortune 500 clients across various industries. Managed and supervised production coordinators. Achieved a 100% success rate on all projects produced and delivered all projects on or before due dates. Collaborated with McCann client teams on business objectives and strategies while monitoring and escalating project risks and making necessary modifications to deliverables. Mitigated issues to avoid increased agency costs and engaged appropriate resources throughout project lifecycle to ensure high-performing and effective teams. Maintained JIRA tickets, schedules, estimates, and status reports. Managed all production affairs and updates for McCann Worldgroup websites.
Marketing Consultant at Self Employed
January 1, 2020 - Present
Developed and implemented comprehensive marketing strategies achieving measurable results in client growth. Designed and executed digital marketing campaigns that enhanced online visibility and engagement. Managed social media platforms fostering community growth and brand loyalty. Created and optimized paid campaigns driving targeted traffic and increasing conversions. Oversaw website development and media production ensuring seamless user experience and high-quality content.
Digital Director at Ph7 Group
January 1, 2019 - August 25, 2025
Developed and expanded the digital department of PH7 Group. Increased digital offerings and company revenues. Reduced website bounce rate from 80% to 40%. Implemented strategic plans for websites and platforms to meet traffic goals. Led social media strategy implementation and monitoring. Recruited and managed the social media department growing the team from zero to four members. Supervised and directed all photography sessions.
Digital Marketing Consultant at Ph7 Group
January 1, 2019 - Present
Worked on business development strategies to build digital department offerings, increasing Ph7 Group’s revenues. Implemented strategic plans for websites and platforms ensuring achievement of traffic objectives. Planned, implemented, and managed social and digital media campaigns. Developed social media strategies and monitored execution.
Head of Social Media at Venacava Plus
March 1, 2018 - August 25, 2025
Increased department revenue by 80%. Monitored marketing trends and encouraged adoption of social media tools. Planned, implemented, and managed social media campaigns. Analyzed and evaluated social media campaigns and strategies. Collaborated with marketing departments for integrating activities. Recruited and led social media department from 2 to 7 members. Supervised and directed all photography sessions.
Co-Founder & Managing Director at Crop Media
August 1, 2015 - Present
Developed and executed company business strategies. Managed financial performance, investments, and business ventures. Delegated responsibilities and supervised executives providing guidance and motivation. Acted as public speaker and public relations representative to strengthen company profile. Analyzed issues and provided solutions ensuring company survival and growth.
Digital Marketing Specialist & Web Support at Islamic Relief Worldwide
June 1, 2012 - Present
Built and executed social media strategy through competitive research, platform determination, messaging, and audience identification. Generated, edited, published, and shared daily content including original text, images, video, and HTML with community members to take action. Moderated all user-generated content according to moderation policy. Continuously improved work by capturing and analyzing relevant social data and insights.

Education

Information Technology & Computing at Arab Open University
January 11, 2030 - August 25, 2025

Qualifications

Search Ads 360 Google Display & Video 360
January 11, 2030 - August 25, 2025
Google Ads Search
January 11, 2030 - August 25, 2025
Google Ads Display
January 11, 2030 - August 25, 2025
Google Ads Video
January 11, 2030 - August 25, 2025
Google Shopping Ads
January 11, 2030 - August 25, 2025
Google Ads - Measurement
January 11, 2030 - August 25, 2025
Google YouTube Creative Essentials
January 11, 2030 - August 25, 2025
Google Professional Social Marketing
January 11, 2030 - August 25, 2025
Hootsuite Academy Media Production Course
January 11, 2030 - August 25, 2025
Udemy Team Building: How to Build a Team of Rock Stars
January 11, 2030 - August 25, 2025
ICDL GCC Foundation Web Design
January 11, 2030 - August 25, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services