Creative Director with over 15 years of experience leading cross-functional teams and driving campaigns that blend strategy with bold visual storytelling. I specialize in building brand identities, crafting engaging campaigns, and bringing ideas to life through design, video, events, and digital platforms. I’ve led creative departments, managed large-scale productions, and delivered impactful work across the Middle East and Africa. I’m passionate about clear communication, mentoring teams, and turning complex challenges into memorable creative solutions—always on time and always aligned with the bigger picture.…

Abdallah El-Zeftawy

Creative Director with over 15 years of experience leading cross-functional teams and driving campaigns that blend strategy with bold visual storytelling. I specialize in building brand identities, crafting engaging campaigns, and bringing ideas to life through design, video, events, and digital platforms. I’ve led creative departments, managed large-scale productions, and delivered impactful work across the Middle East and Africa. I’m passionate about clear communication, mentoring teams, and turning complex challenges into memorable creative solutions—always on time and always aligned with the bigger picture.…

Available to hire

Creative Director with over 15 years of experience leading cross-functional teams and driving campaigns that blend strategy with bold visual storytelling. I specialize in building brand identities, crafting engaging campaigns, and bringing ideas to life through design, video, events, and digital platforms.

I’ve led creative departments, managed large-scale productions, and delivered impactful work across the Middle East and Africa. I’m passionate about clear communication, mentoring teams, and turning complex challenges into memorable creative solutions—always on time and always aligned with the bigger picture.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Creative Director / Head of Design at HONOR Middle East
February 28, 2025 - September 24, 2025
Oversaw design during the brand separation from Huawei; directed visuals across product, marketing, and event assets; developed brand manuals and managed region-wide design output; defined creative philosophy and output standards across the agency.
Creative Director / Head of Design at HONOR Middle East
February 28, 2025 - July 24, 2025
Oversaw design department during brand separation from Huawei. Directed visuals across product, marketing, and event assets. Developed brand manuals and managed region-wide design output. Took responsibility for the creative philosophy and the standard of output across the agency or department.
Creative Director / Head of Design at HONOR Middle East
February 1, 2025 - September 25, 2025
Oversaw design department during brand separation from Huawei. Directed visuals across product, marketing, and event assets. Developed brand manuals and managed region-wide design output. Took responsibility for the creative philosophy and the standard of output across the agency or department.
Creative Director at ADNOC Group
February 1, 2025 - Present
Shaped the brand’s visual voice across events, social, and corporate communications. Managed in-house and agency teams to deliver high-impact campaigns. Directed AI-enhanced storytelling strategies for faster creative cycles.
Creative Director at ADNOC Group
February 1, 2025 - Present
Shaped the brand’s visual voice across events, social, and corporate communications; managed in-house and agency teams to deliver high-impact campaigns; directed AI-enhanced storytelling strategies for faster creative cycles.
Creative Director / Head of Design at HONOR Middle East
February 1, 2025 - September 24, 2025
Oversaw design department during brand separation from Huawei. Directed visuals across product, marketing, and event assets. Developed brand manuals and managed region-wide design output.
Creative Director at ADNOC Group
February 1, 2025 - Present
Shaped the brand’s visual voice across events, social, and corporate communications. Managed in-house and agency teams to deliver high-impact campaigns. Directed AI-enhanced storytelling strategies for faster creative cycles.
Creative Director / Head of Design at HONOR Middle East
February 1, 2025 - August 21, 2025
Oversaw the design department during the HONOR brand's separation from Huawei, ensuring visual coherence across MENA. Directed visuals for product, marketing, and event assets. Developed comprehensive brand manuals and managed region-wide design output. Took responsibility for the creative philosophy and standards across the agency and department.
Creative Director at ADNOC Group
February 1, 2025 - Present
Shaped the brand’s visual voice across events, social, and corporate communications. Managed in-house and agency teams to deliver high-impact campaigns. Directed AI-enhanced storytelling strategies that enabled faster creative cycles and increased digital engagement by 40%.
Creative Director / Head of Design at HONOR Middle East
February 1, 2025 - August 21, 2025
Oversaw design department during brand separation from Huawei. Directed visuals across product, marketing, and event assets. Developed brand manuals and managed region-wide design output. Responsible for the creative philosophy and the output standard across the agency or department.
Creative Director at ADNOC Group
February 1, 2025 - Present
Shaped the brand’s visual voice across events, social, and corporate communications. Managed in-house and agency teams to deliver high-impact campaigns. Directed AI-enhanced storytelling strategies for faster creative cycles.
Creative Director at ADNOC Group
February 1, 2025 - Present
Shaped the brand’s visual voice across events, social, and corporate communications. Managed in-house and agency teams to deliver high-impact campaigns. Directed AI-enhanced storytelling strategies for faster creative cycles.
Temporary Project Events Creative Director at Ministry of Interior Abu Dhabi
March 31, 2018 - September 24, 2025
Led the creative strategy and event design for the Conference of Tolerance, Moderation & Dialogue; directed multi-agency concept development, production, and visual storytelling; oversaw vendor coordination, budget control, and event execution; delivered a cohesive experience aligned with national messaging and cultural diplomacy goals.
Events Creative Director at Ministry of Interior Abu Dhabi
March 31, 2018 - July 24, 2025
Led the creative strategy and event design for the “Conference of Tolerance, Moderation & Dialogue,” under the patronage of HH Sheikh Saif bin Zayed Al Nahyan. Directed multi-agency teams in concept development, production, and visual storytelling. Oversaw all vendor coordination, budget control, and event execution across project categories. Delivered a cohesive experience aligned with national messaging and cultural diplomacy goals.
Temporary Project Events Creative Director at Ministry of Interior Abu Dhabi
March 1, 2018 - September 25, 2025
Led the creative strategy and event design for the “Conference of Tolerance, Moderation & Dialogue,” under the patronage of HH Sheikh Saif bin Zayed Al Nahyan. Directed multi-agency teams in concept development, production, and visual storytelling. Oversaw all vendor coordination, budget control, and event execution across project categories. Delivered a cohesive experience aligned with national messaging and cultural diplomacy goals.
Temporary Project Events Creative Director at Ministry of Interior Abu Dhabi
March 1, 2018 - September 24, 2025
Led the creative strategy and event design for the 'Conference of Tolerance, Moderation & Dialogue,' under the patronage of HH Sheikh Saif bin Zayed Al Nahyan. Directed multi-agency teams in concept development, production, and visual storytelling. Oversaw all vendor coordination, budget control, and event execution across project categories. Delivered a cohesive experience aligned with national messaging and cultural diplomacy goals.
Temporary Project Events Creative Director at Ministry of Interior Abu Dhabi
March 1, 2018 - August 21, 2025
Led creative strategy and event design for the 'Conference of Tolerance, Moderation & Dialogue' under high patronage. Directed multi-agency teams in concept development, production, and visual storytelling. Managed vendor coordination, budgets, and event execution ensuring alignment with national messaging and cultural diplomacy goals.
Temporary Project Events Creative Director at Ministry of Interior Abu Dhabi
March 1, 2018 - August 21, 2025
Led the creative strategy and event design for the “Conference of Tolerance, Moderation & Dialogue,” under the patronage of HH Sheikh Saif bin Zayed Al Nahyan. Directed multi-agency teams in concept development, production, and visual storytelling. Oversaw vendor coordination, budget control, and event execution across project categories. Delivered a cohesive experience aligned with national messaging and cultural diplomacy goals.
Art Director at Spark Middle East
January 31, 2018 - September 24, 2025
Led art direction across campaigns, branding and assets for limited-contract assignment; contributed to multi-channel creative output.
Art Director at Spark Middle East
January 31, 2018 - July 24, 2025
Served as Art Director under a limited contract role.
Art Director (Limited Contract) at Spark Middle East
January 1, 2018 - September 25, 2025
Led art direction for campaigns and brand visuals during limited contract.
Art Director at Spark Middle East - Limited Contract
January 1, 2018 - September 24, 2025
Led creative direction for client campaigns; produced design assets across multiple channels.
Art Director at Spark Middle East
January 1, 2018 - August 21, 2025
Delivered art direction services on a limited contract basis, contributing creative vision and strategic input.
Art Director at Spark Middle East
January 1, 2018 - August 21, 2025
Served as Art Director on a limited contract basis, developing creative concepts and overseeing design execution.
Art Director at Dar Al Sada Press & Publishing
April 30, 2016 - September 24, 2025
Directed print and publishing design across titles and media; managed design teams and ensured brand consistency.
Art Director at Dar Al Sada Press & Publishing
April 30, 2016 - July 24, 2025
Directed art and design initiatives.
Art Director at Dar Al Sada Press & Publishing
April 1, 2016 - September 25, 2025
Directed visual design and branding for publishing house assets; oversaw magazine and collateral design.
Art Director at Dar Al Sada Press & Publishing
April 1, 2016 - September 24, 2025
Directed visual design across publishing assets; managed teams; ensured brand consistency.
Art Director at Dar Al Sada Press & Publishing
April 1, 2016 - August 21, 2025
Managed art direction responsibilities contributing to design and visual storytelling efforts.
Art Director at Dar Al Sada Press & Publishing
April 1, 2016 - August 21, 2025
Led design projects as Art Director, managing brand visuals and publication layouts.
Senior Graphic Designer at Hawyia
February 28, 2013 - September 24, 2025
Designed branding and marketing collateral; contributed to campaigns and client deliverables.
Senior Graphic Designer at Hawyia
February 28, 2013 - July 24, 2025
Designed graphics and visual content at senior level.
Senior Graphic Designer at Hawyia
February 1, 2013 - September 25, 2025
Created print and digital design solutions across branding, advertising, and marketing materials.
Senior Graphic Designer at Hawyia
February 1, 2013 - September 24, 2025
Led design projects across print and digital; contributed to branding and visual storytelling.
Senior Graphic Designer at Hawyia
February 1, 2013 - August 21, 2025
Performed senior graphic designer duties including branding, visual content creation, and design execution.
Senior Graphic Designer at Hawyia
February 1, 2013 - August 21, 2025
Handled graphic design projects including branding and campaign visuals.
Graphic Designer at Direction Advertising
January 31, 2011 - September 24, 2025
Designed graphics for ads, branding, and campaigns across multiple media.
Graphic Designer at Direction Advertising
January 31, 2011 - July 24, 2025
Designed graphic elements and advertising materials.
Graphic Designer at Direction Advertising
January 1, 2011 - September 25, 2025
Graphic design for client campaigns and brand assets; prepared layouts and visuals for print and digital media.
Graphic Designer at Direction Advertising
January 1, 2011 - September 24, 2025
Graphic design for advertising campaigns; collaborated with agencies on creative assets.
Graphic Designer at Direction Advertising
January 1, 2011 - August 21, 2025
Worked as a graphic designer contributing design solutions and campaign visuals.
Graphic Designer at Direction Advertising
January 1, 2011 - August 21, 2025
Worked as Graphic Designer creating marketing materials and campaign assets.

Education

BSc at Information Systems
January 1, 2007 - June 30, 2007

Qualifications

BSc Information Systems
January 11, 2030 - June 1, 2007
BSc in Information Systems
January 11, 2030 - June 1, 2007
BSc in Information Systems
January 11, 2030 - June 1, 2007
BSc in Information Systems
January 11, 2030 - June 1, 2007
BSc in Information Systems
January 11, 2030 - June 1, 2007

Industry Experience

Government, Consumer Goods, Media & Entertainment, Professional Services, Energy & Utilities, Travel & Hospitality, Other