Media Strategist at Wavemaker (WPP GroupM) with experience across integrated digital and offline campaigns, specializing in performance optimization on Meta, Google, programmatic, and OOH. Relocating to Vancouver in June 2026.…

Abdalla Maraqa

Media Strategist at Wavemaker (WPP GroupM) with experience across integrated digital and offline campaigns, specializing in performance optimization on Meta, Google, programmatic, and OOH. Relocating to Vancouver in June 2026.…

Available to hire

Media Strategist at Wavemaker (WPP GroupM) with experience across integrated digital and offline campaigns, specializing in performance optimization on Meta, Google, programmatic, and OOH. Relocating to Vancouver in June 2026.

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Language

Arabic
Fluent
English
Advanced
Turkish
Intermediate

Work Experience

Media Strategist at Wavemaker (WPP Group M)
January 1, 2025 - Present
Hands-on experience in managing integrated campaigns across digital and offline channels, developing media strategies, and optimizing performance across Meta, Google, programmatic, and OOH platforms. KPI tracking, pacing control, and ROI analysis. Managed client relationships with clients, vendors, and buying teams; guided expectations and growth opportunities.
Founder at PETS MASTER PIECE
June 1, 2019 - Present
Built a niche e-commerce brand offering custom pet portraits across the Middle East. Handled social media marketing, paid ads, customer service, and creative direction. Data analysis & ROI optimization; Sold to over 21,000 satisfied clients and collaborated with top Jordanian influencers to grow brand visibility and trust.

Education

Bachelor of International Trade at Istanbul Okan University
January 1, 2019 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Other