Abdalla Maraqa
Media Strategist at Wavemaker (WPP GroupM) with experience across integrated digital and offline campaigns, specializing in performance optimization on Meta, Google, programmatic, and OOH.
About
Media Strategist at Wavemaker (WPP GroupM) with experience across integrated digital and offline campaigns, specializing in performance optimization on Meta, Google, programmatic, and OOH. Relocating to Vancouver in June 2026.
- 7 years' experience
- Joined December 2025
Languages
- ArabicFluent
- EnglishAdvanced
- TurkishIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Education
- Retail
- Software & Internet
- Other
Work experience
Hands-on experience in managing integrated campaigns across digital and offline channels, developing media strategies, and optimizing performance across Meta, Google, programmatic, and OOH platforms. KPI tracking, pacing control, and ROI analysis. Managed client relationships with clients, vendors, and buying teams; guided expectations and growth opportunities.
Built a niche e-commerce brand offering custom pet portraits across the Middle East. Handled social media marketing, paid ads, customer service, and creative direction. Data analysis & ROI optimization; Sold to over 21,000 satisfied clients and collaborated with top Jordanian influencers to grow brand visibility and trust.
Education
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