Available to hire
I’m a results-driven Digital Marketing Strategist with 6 years of experience transforming businesses across B2B services, SaaS, e-commerce, and mobile apps. I’ve worked with over +100 brands, consistently delivering measurable growth, solving complex marketing challenges, and building scalable strategies that drive ROI.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
Work Experience
Growth Marketing Manager at Telehearts App
June 1, 2025 - October 29, 2025D r i v i n g user acquisition and engagement across the MENA region. Scaling performance marketing campaigns for both app and web. Optimizing funnels using data, creativity, and AI-powered automation. Collaborating with product and content teams to boost growth. Building a performance engine that’s ROI-first and customer-focused.
Digital Marketing Instructor at Sprin ts
April 1, 2025 - October 29, 2025Lead as an instructor for the AI in Digital Marketing course, guiding learners in applying AI tools to real campaigns. Delivering live sessions, workshops, and 1:1 coaching to help students build practical skills and complete real-world marketing projects. Providing constructive feedback on assignments, tracking student progress, and supporting them in achieving learning and career goals. Mentoring on topics including paid ads, SEO, analytics, content strategy, and marketing automation.
Senior Media Buyer at DOT IT
January 1, 2025 - January 1, 2025Managed multi-channel ad campaigns, optimizing paid media strategies across Meta, Google, LinkedIn, and TikTok. Increased campaign efficiency and ROAS; improved reporting and data-driven decision making; led collaboration with design, content, and product teams to refine ad creatives.
Senior Media Buyer at SeaS App
July 1, 2024 - July 1, 2024Optimized user acquisition strategy for UAE market, increasing app downloads and conversions while reducing CPI. Managed ASO & Google UAC, leading to a 30% increase in conversions.
Digital Marketing Lead at Bookmypet (Dubai)
December 1, 2023 - December 1, 2023Led user acquisition campaigns, achieving monthly ROAS of 4.5x and driving growth across Dubai market. Reduced CPI through ASO optimizations and UI/UX improvements. Improved user retention via lifecycle marketing and automation.
Senior Media Buyer at ROC Citizenship
June 1, 2023 - June 1, 2023Managed $20,000 monthly budget, generating 1,200+ leads through strategic media buying. Led cross-functional collaboration, optimizing integrated campaigns across Meta, Google, and LinkedIn. Implemented advanced tracking systems using Meta Pixel, Google Analytics, and GTM, ensuring data-driven decision making.
Growth Marketing Manager at Empower Co.
January 1, 2025 - January 1, 2025Increased brand awareness by 40% and conversion rates by 25% through multi-channel campaigns across Meta, TikTok, LinkedIn, Twitter, Snapchat and Google Ads. Implemented real-time campaign tracking system, reducing reporting time by 50% and increasing budget efficiency by 20%. Conducted in-depth data analysis & A/B testing, optimizing ad creatives and targeting for improved ROAS. Led cross-functional collaboration with design, content, and product teams to refine ad creatives and improve engagement.
Founder & Growth Strategist at Growth Wiz Syam (GWS Partner)
January 1, 2025 - PresentFounder & fractional Growth Lead providing end-to-end growth operating systems, paid media strategy, funnel design, CRO, and marketing automation for clients across media production, SaaS, holistic care, and e-commerce.
Digital Marketing Instructor at Sprints
April 1, 2025 - PresentLead AI in Digital Marketing course; trains practitioners to apply AI tools across paid, organic, and automation tracking.
Digital Marketing Manager at Empower Co.
February 1, 2024 - January 31, 2025Increased brand awareness by 40% and conversions by 25% via integrated multi-channel campaigns across Meta, TikTok, LinkedIn, Snapchat, and Google Ads; implemented real-time campaign tracking and A/B testing to improve ROAS.
Senior Media Buyer at Dot IT
October 1, 2023 - January 31, 2025Improved campaign efficiency by 35% through refined audience segmentation and bidding strategy; managed multi-channel paid media across Meta, Google, LinkedIn, and TikTok; led budget allocation strategy with consistent ROAS improvement.
Senior Media Buyer at SeaS App
October 1, 2023 - July 31, 2024Drove 10,000+ app downloads while reducing CPI by restructuring user acquisition across Meta, Google UAC, and ASO.
Digital Marketing Lead at BookMyPet
June 1, 2023 - December 31, 2023Delivered 4.5x ROAS through performance-first user acquisition campaigns; reduced CPI via ASO and UX improvements; improved user retention through lifecycle marketing automation.
Senior Media Buyer at SeaS Apps
October 1, 2023 - July 31, 2024Drove 10,000+ app downloads while reducing CPI by restructuring user acquisition across Meta, Google UAC, and ASO; achieved a 30% uplift in app conversion rates through iterative ASO testing and funnel optimization.
Senior Media Buyer at RO C Citizenship (Remote Role)
February 1, 2023 - June 30, 2023Education
Bachelor in Business Administration at New Cairo Academy
January 1, 2018 - January 1, 2022Bachelor of Business Administration at New Cairo Academy, Egypt
January 1, 2018 - January 1, 2022Bachelor of Business Administration at New Cairo Academy, Egypt
January 1, 2018 - January 1, 2022Qualifications
Marketing Psychology & Consumer Behavior
January 11, 2030 - October 29, 2025Advanced Media Buying & Performance Marketing
January 11, 2030 - October 29, 2025Mini MBA in Entrepreneurship
January 11, 2030 - October 29, 2025AI for Business
January 11, 2030 - October 29, 2025Conversion Rate Optimization
January 11, 2030 - October 29, 2025Product Management 101
January 11, 2030 - October 29, 2025Generative AI Intensive Course
January 11, 2030 - October 29, 2025AI Automation: LLM Apps & AI Agents with n8n Tools & Platforms
January 11, 2030 - October 29, 2025Advanced Performance Marketing Masterclass
January 11, 2030 - March 18, 2026Marketing Psychology & Consumer Behavior
January 11, 2030 - March 18, 2026Mini MBA in Entrepreneurship
January 11, 2030 - March 18, 2026B2B Growth & GTM Strategy Masterclass
January 11, 2030 - March 18, 2026Sales Funnel Workshop
January 11, 2030 - March 18, 2026AI for Business
January 11, 2030 - March 18, 2026Generative AI Intensive
January 11, 2030 - March 18, 2026AI Automation: LLM Apps & AI Agents with n8n
January 11, 2030 - March 18, 2026CRO Masterclass
January 11, 2030 - March 18, 2026Product Management 101
January 11, 2030 - March 18, 2026Advanced Performance Marketing Masterclass
January 11, 2030 - March 18, 2026Marketing Psychology & Consumer Behaviour
January 11, 2030 - March 18, 2026Mini MBA in Entrepreneurship
January 11, 2030 - March 18, 2026B2B Growth & GTM Strategy Masterclass
January 11, 2030 - March 18, 2026Sales Funnel Workshop
January 11, 2030 - March 18, 2026AI for Business
January 11, 2030 - March 18, 2026Generative AI Intensive
January 11, 2030 - March 18, 2026AI Automation: LLM Apps & AI Agents with n8n
January 11, 2030 - March 18, 2026CRO Masterclass
January 11, 2030 - March 18, 2026Product Management 101
January 11, 2030 - March 18, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Healthcare, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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