I'm Abdallah Syam, a Growth Strategist and Performance Marketing Consultant based in Cairo, Egypt. Over 6+ years I have driven measurable revenue, user acquisition, and ROI for B2B services, SaaS, e-commerce, EdTech, health-tech, and consumer brands across Egypt, the GCC, and the US, by building growth operating systems, executing paid media, and designing effective funnels. As the founder of Growth Wiz Syam, I lead a B2B growth agency that bridges strategy and execution to scale brands profitably. I combine data-driven marketing, cross-functional leadership, and AI-powered automation to optimize budgets and ROAS, while mentoring founders and teams through growth workshops and strategic programs.

Abdallah Syam

I'm Abdallah Syam, a Growth Strategist and Performance Marketing Consultant based in Cairo, Egypt. Over 6+ years I have driven measurable revenue, user acquisition, and ROI for B2B services, SaaS, e-commerce, EdTech, health-tech, and consumer brands across Egypt, the GCC, and the US, by building growth operating systems, executing paid media, and designing effective funnels. As the founder of Growth Wiz Syam, I lead a B2B growth agency that bridges strategy and execution to scale brands profitably. I combine data-driven marketing, cross-functional leadership, and AI-powered automation to optimize budgets and ROAS, while mentoring founders and teams through growth workshops and strategic programs.

Available to hire

I’m Abdallah Syam, a Growth Strategist and Performance Marketing Consultant based in Cairo, Egypt. Over 6+ years I have driven measurable revenue, user acquisition, and ROI for B2B services, SaaS, e-commerce, EdTech, health-tech, and consumer brands across Egypt, the GCC, and the US, by building growth operating systems, executing paid media, and designing effective funnels.

As the founder of Growth Wiz Syam, I lead a B2B growth agency that bridges strategy and execution to scale brands profitably. I combine data-driven marketing, cross-functional leadership, and AI-powered automation to optimize budgets and ROAS, while mentoring founders and teams through growth workshops and strategic programs.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Founder & Growth Strategist at Growth Wiz Syam (GWS Partner)
January 1, 2025 - Present
Founder & fractional Growth Lead providing end-to-end growth operating systems, paid media strategy, funnel design, CRO, and marketing automation for clients across media production, SaaS, holistic care, and e-commerce.
Digital Marketing Instructor at Sprints
April 1, 2025 - Present
Lead AI in Digital Marketing course; trains practitioners to apply AI tools across paid, organic, and automation tracking.
Digital Marketing Manager at Empower Co.
February 1, 2024 - January 31, 2025
Increased brand awareness by 40% and conversions by 25% via integrated multi-channel campaigns across Meta, TikTok, LinkedIn, Snapchat, and Google Ads; implemented real-time campaign tracking and A/B testing to improve ROAS.
Senior Media Buyer at Dot IT
October 1, 2023 - January 31, 2025
Improved campaign efficiency by 35% through refined audience segmentation and bidding strategy; managed multi-channel paid media across Meta, Google, LinkedIn, and TikTok; led budget allocation strategy with consistent ROAS improvement.
Senior Media Buyer at SeaS App
October 1, 2023 - July 31, 2024
Drove 10,000+ app downloads while reducing CPI by restructuring user acquisition across Meta, Google UAC, and ASO.
Digital Marketing Lead at BookMyPet
June 1, 2023 - December 31, 2023
Delivered 4.5x ROAS through performance-first user acquisition campaigns; reduced CPI via ASO and UX improvements; improved user retention through lifecycle marketing automation.
Senior Media Buyer at SeaS Apps
October 1, 2023 - July 31, 2024
Drove 10,000+ app downloads while reducing CPI by restructuring user acquisition across Meta, Google UAC, and ASO; achieved a 30% uplift in app conversion rates through iterative ASO testing and funnel optimization.
Senior Media Buyer at RO C Citizenship (Remote Role)
February 1, 2023 - June 30, 2023

Education

Bachelor in Business Administration at New Cairo Academy
January 1, 2018 - January 1, 2022
Bachelor of Business Administration at New Cairo Academy, Egypt
January 1, 2018 - January 1, 2022
Bachelor of Business Administration at New Cairo Academy, Egypt
January 1, 2018 - January 1, 2022
Bachelor of Business Administration at New Cairo Academy, Egypt
January 1, 2018 - January 1, 2022

Qualifications

Marketing Psychology & Consumer Behavior
January 11, 2030 - October 29, 2025
Advanced Media Buying & Performance Marketing
January 11, 2030 - October 29, 2025
Mini MBA in Entrepreneurship
January 11, 2030 - October 29, 2025
AI for Business
January 11, 2030 - October 29, 2025
Conversion Rate Optimization
January 11, 2030 - October 29, 2025
Product Management 101
January 11, 2030 - October 29, 2025
Generative AI Intensive Course
January 11, 2030 - October 29, 2025
AI Automation: LLM Apps & AI Agents with n8n Tools & Platforms
January 11, 2030 - October 29, 2025
Advanced Performance Marketing Masterclass
January 11, 2030 - March 18, 2026
Marketing Psychology & Consumer Behavior
January 11, 2030 - March 18, 2026
Mini MBA in Entrepreneurship
January 11, 2030 - March 18, 2026
B2B Growth & GTM Strategy Masterclass
January 11, 2030 - March 18, 2026
Sales Funnel Workshop
January 11, 2030 - March 18, 2026
AI for Business
January 11, 2030 - March 18, 2026
Generative AI Intensive
January 11, 2030 - March 18, 2026
AI Automation: LLM Apps & AI Agents with n8n
January 11, 2030 - March 18, 2026
CRO Masterclass
January 11, 2030 - March 18, 2026
Product Management 101
January 11, 2030 - March 18, 2026
Advanced Performance Marketing Masterclass
January 11, 2030 - March 18, 2026
Marketing Psychology & Consumer Behaviour
January 11, 2030 - March 18, 2026
Mini MBA in Entrepreneurship
January 11, 2030 - March 18, 2026
B2B Growth & GTM Strategy Masterclass
January 11, 2030 - March 18, 2026
Sales Funnel Workshop
January 11, 2030 - March 18, 2026
AI for Business
January 11, 2030 - March 18, 2026
Generative AI Intensive
January 11, 2030 - March 18, 2026
AI Automation: LLM Apps & AI Agents with n8n
January 11, 2030 - March 18, 2026
CRO Masterclass
January 11, 2030 - March 18, 2026
Product Management 101
January 11, 2030 - March 18, 2026
Advanced Performance Marketing Masterclass
January 11, 2030 - May 25, 2026
Marketing Psychology & Consumer Behavior
January 11, 2030 - May 25, 2026
Mini MBA in Entrepreneurship
January 11, 2030 - May 25, 2026
B2B Growth & GTM Strategy Masterclass
January 11, 2030 - May 25, 2026
Sales Funnel Workshop
January 11, 2030 - May 25, 2026
AI for Business
January 11, 2030 - May 25, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Healthcare, Consumer Goods