Abdul Hadi Adil

Storyboarded 300+ video ad concepts across 20+ creative phases for a leading US mushroom coffee brand, translating performance data into scroll-stopping ad narratives to support campaign management and paid media optimization. Built AI-generated video ads from concept and script through storyboard and final cut using HeyGen and Claude automations, enabling faster creative iteration for paid media and e-commerce campaign execution. Applied audience retention and hook-based storytelling to consistently produce high-converting creative for paid social, improving creative-level KPIs used in performance reporting. Analyzed ad performance trends using key performance indicators to identify what content works and why, then fed insights into new creative concepts and optimization plans. Collaborated with editors, designers, and strategists in a cross-functional creative team to keep production on schedule and on-brand.

Edited 200+ videos for a YouTube channel with a strong focus on audience retention and watch-time, using pacing and hook placement to improve engagement metrics that inform paid creative strategy. Applied pacing, hook placement, and story structure techniques to keep viewers engaged from the first frame to the last, providing qualitative evidence for creative optimizations tied to campaign KPIs. Developed a strong understanding of what drives engagement and carried these skills into digital marketing work, supporting performance-informed creative consulting for digital marketing campaigns.