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Hi, I’m Abdul Khan. I’m a Creative Director, Executive Producer, and Writer-Director at Sony Pictures Networks India, where I command India’s highest-reach sporting broadcast real estate. I’ve helped shape the national creative narrative for Tokyo 2020 Olympics, Asian Games 2022, and four IPL seasons, with campaigns reaching hundreds of millions of viewers across TV and digital. I’m driven by crafting culturally resonant stories that blend storytelling with commercial impact. Over 15 years at SPN, I lead campaigns from concept through scripting, talent direction, and broadcast delivery. I partner with network leadership and sponsors to ensure creative aligns with audience KPIs and sponsor mandates, delivering scalable, broadcast-ready films across multi-platform rollouts. I’ve built campaign frameworks that unify messaging across television, digital, and on-ground activations, translating tournament stakes into engaging, high-performance marketing.…Hi, I’m Abdul Khan. I’m a Creative Director, Executive Producer, and Writer-Director at Sony Pictures Networks India, where I command India’s highest-reach sporting broadcast real estate. I’ve helped shape the national creative narrative for Tokyo 2020 Olympics, Asian Games 2022, and four IPL seasons, with campaigns reaching hundreds of millions of viewers across TV and digital. I’m driven by crafting culturally resonant stories that blend storytelling with commercial impact. Over 15 years at SPN, I lead campaigns from concept through scripting, talent direction, and broadcast delivery. I partner with network leadership and sponsors to ensure creative aligns with audience KPIs and sponsor mandates, delivering scalable, broadcast-ready films across multi-platform rollouts. I’ve built campaign frameworks that unify messaging across television, digital, and on-ground activations, translating tournament stakes into engaging, high-performance marketing.

Abdul Khan

Film Director, Executive Producer, Content Creator, +7

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Hi, I’m Abdul Khan. I’m a Creative Director, Executive Producer, and Writer-Director at Sony Pictures Networks India, where I command India’s highest-reach sporting broadcast real estate. I’ve helped shape the national creative narrative for Tokyo 2020 Olympics, Asian Games 2022, and four IPL seasons, with campaigns reaching hundreds of millions of viewers across TV and digital. I’m driven by crafting culturally resonant stories that blend storytelling with commercial impact. Over 15 years at SPN, I lead campaigns from concept through scripting, talent direction, and broadcast delivery. I partner with network leadership and sponsors to ensure creative aligns with audience KPIs and sponsor mandates, delivering scalable, broadcast-ready films across multi-platform rollouts. I’ve built campaign frameworks that unify messaging across television, digital, and on-ground activations, translating tournament stakes into engaging, high-performance marketing.…Hi, I’m Abdul Khan. I’m a Creative Director, Executive Producer, and Writer-Director at Sony Pictures Networks India, where I command India’s highest-reach sporting broadcast real estate. I’ve helped shape the national creative narrative for Tokyo 2020 Olympics, Asian Games 2022, and four IPL seasons, with campaigns reaching hundreds of millions of viewers across TV and digital. I’m driven by crafting culturally resonant stories that blend storytelling with commercial impact. Over 15 years at SPN, I lead campaigns from concept through scripting, talent direction, and broadcast delivery. I partner with network leadership and sponsors to ensure creative aligns with audience KPIs and sponsor mandates, delivering scalable, broadcast-ready films across multi-platform rollouts. I’ve built campaign frameworks that unify messaging across television, digital, and on-ground activations, translating tournament stakes into engaging, high-performance marketing.

Available to hire

Hi, I’m Abdul Khan. I’m a Creative Director, Executive Producer, and Writer-Director at Sony Pictures Networks India, where I command India’s highest-reach sporting broadcast real estate. I’ve helped shape the national creative narrative for Tokyo 2020 Olympics, Asian Games 2022, and four IPL seasons, with campaigns reaching hundreds of millions of viewers across TV and digital. I’m driven by crafting culturally resonant stories that blend storytelling with commercial impact.

Over 15 years at SPN, I lead campaigns from concept through scripting, talent direction, and broadcast delivery. I partner with network leadership and sponsors to ensure creative aligns with audience KPIs and sponsor mandates, delivering scalable, broadcast-ready films across multi-platform rollouts. I’ve built campaign frameworks that unify messaging across television, digital, and on-ground activations, translating tournament stakes into engaging, high-performance marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Executive Producer — Sports Marketing Films at Sony Pictures Networks India

October 1, 2013 - Present

Oversee end-to-end creative delivery across 15+ high-visibility marketing films, from brief and narrative architecture through scripting, casting, and final broadcast cut, consistently on time within tournament-locked production schedules. Partner with network marketing and commercial leadership to align creative positioning with sponsor mandates and audience KPIs, bridging creative instinct with business outcomes on properties worth hundreds of crores in ad revenue. Define tone, visual language, and narrative strategy for national sporting properties to unify messaging across broadcast, digital, and on-ground activations. Direct A-list talent and crew under high-pressure, time-critical conditions, delivering broadcast-ready material to deadlines across multi-platform rollouts. Serve as primary creative authority across pre- and post-production pipelines, managing cross-functional teams of directors, editors, and agency partners.