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Hi, I'm Abdul Rafay, a junior marketing professional based in Peshawar, Pakistan. I specialize in digital marketing with hands-on experience in social media management, paid advertising, and CRM-based automation using GoHighLevel (GHL). I thrive in fast-paced environments, managing multiple client projects, optimizing customer journeys, and driving growth through data-driven campaigns. My work spans launching campaigns that reach thousands of users, improving CTR, and generating quality leads while maintaining cost efficiency.…Hi, I'm Abdul Rafay, a junior marketing professional based in Peshawar, Pakistan. I specialize in digital marketing with hands-on experience in social media management, paid advertising, and CRM-based automation using GoHighLevel (GHL). I thrive in fast-paced environments, managing multiple client projects, optimizing customer journeys, and driving growth through data-driven campaigns. My work spans launching campaigns that reach thousands of users, improving CTR, and generating quality leads while maintaining cost efficiency.

Abdul Rafay

Digital Marketer, Social Media Manager, Marketing Automation Specialist, +2

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Hi, I'm Abdul Rafay, a junior marketing professional based in Peshawar, Pakistan. I specialize in digital marketing with hands-on experience in social media management, paid advertising, and CRM-based automation using GoHighLevel (GHL). I thrive in fast-paced environments, managing multiple client projects, optimizing customer journeys, and driving growth through data-driven campaigns. My work spans launching campaigns that reach thousands of users, improving CTR, and generating quality leads while maintaining cost efficiency.…Hi, I'm Abdul Rafay, a junior marketing professional based in Peshawar, Pakistan. I specialize in digital marketing with hands-on experience in social media management, paid advertising, and CRM-based automation using GoHighLevel (GHL). I thrive in fast-paced environments, managing multiple client projects, optimizing customer journeys, and driving growth through data-driven campaigns. My work spans launching campaigns that reach thousands of users, improving CTR, and generating quality leads while maintaining cost efficiency.

Available to hire

Hi, I’m Abdul Rafay, a junior marketing professional based in Peshawar, Pakistan. I specialize in digital marketing with hands-on experience in social media management, paid advertising, and CRM-based automation using GoHighLevel (GHL).

I thrive in fast-paced environments, managing multiple client projects, optimizing customer journeys, and driving growth through data-driven campaigns. My work spans launching campaigns that reach thousands of users, improving CTR, and generating quality leads while maintaining cost efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Junior Marketing Associate at Growth Guild

October 1, 2025 - Present

Manage client business operations using GoHighLevel (CRM setup, pipelines, workflows). Assist in building email, SMS, and funnel automations for client campaigns. Track leads, monitor performance, and support optimization efforts. Collaborate with internal teams to improve client journeys and system efficiency.

Digital Marketing & Social Media Manager at Barkhiya Town, Charsadda

February 1, 2025 - May 1, 2025

Executed paid and organic campaigns reaching 50,000+ users. Improved ad CTR by approximately 25% through creative optimization. Generated 50+ leads within a controlled budget.

Digital Marketing Intern at DHA Peshawar

January 1, 2025 - February 1, 2025

Supported campaign execution and social media management. Contributed to a marketing strategy capstone project ranked 1st.

Founder at Drippy Toes

March 1, 2022 - July 1, 2023

Built a thrifted footwear brand from scratch on Instagram. Grew account to 2,000+ organic followers and increased monthly sales by ~40%. Managed customer communication, content creation, and Meta ad campaigns.

Social Media Manager at Al-Naba Real Estate

August 1, 2022 - November 1, 2022

Managed social media pages and ran targeted ad campaigns. Generated consistent lead flow for property listings.