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I am a commercially minded marketing professional with over three years of progressive experience spanning digital campaign management, content strategy, brand communications, and data-driven performance optimization. I have a strong grounding in business intelligence and a hands-on track record of executing multi-channel marketing initiatives across Meta, Google, TikTok, and LinkedIn, translating audience insights and campaign analytics into actionable strategies that strengthen brand equity, grow qualified audiences, and improve conversion performance. I combine creative instinct with analytical precision to support high-growth organizations in achieving measurable marketing outcomes in competitive markets. I collaborate with senior leadership to plan go-to-market launches, carry out campaigns end-to-end, and champion a data-informed creative approach, ensuring every iteration is backed by performance evidence and audience behavioural insights.…I am a commercially minded marketing professional with over three years of progressive experience spanning digital campaign management, content strategy, brand communications, and data-driven performance optimization. I have a strong grounding in business intelligence and a hands-on track record of executing multi-channel marketing initiatives across Meta, Google, TikTok, and LinkedIn, translating audience insights and campaign analytics into actionable strategies that strengthen brand equity, grow qualified audiences, and improve conversion performance. I combine creative instinct with analytical precision to support high-growth organizations in achieving measurable marketing outcomes in competitive markets. I collaborate with senior leadership to plan go-to-market launches, carry out campaigns end-to-end, and champion a data-informed creative approach, ensuring every iteration is backed by performance evidence and audience behavioural insights.

Abdullah Nadeem

Marketing Analyst, SEO Expert, Marketing Strategist, +6

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I am a commercially minded marketing professional with over three years of progressive experience spanning digital campaign management, content strategy, brand communications, and data-driven performance optimization. I have a strong grounding in business intelligence and a hands-on track record of executing multi-channel marketing initiatives across Meta, Google, TikTok, and LinkedIn, translating audience insights and campaign analytics into actionable strategies that strengthen brand equity, grow qualified audiences, and improve conversion performance. I combine creative instinct with analytical precision to support high-growth organizations in achieving measurable marketing outcomes in competitive markets. I collaborate with senior leadership to plan go-to-market launches, carry out campaigns end-to-end, and champion a data-informed creative approach, ensuring every iteration is backed by performance evidence and audience behavioural insights.…I am a commercially minded marketing professional with over three years of progressive experience spanning digital campaign management, content strategy, brand communications, and data-driven performance optimization. I have a strong grounding in business intelligence and a hands-on track record of executing multi-channel marketing initiatives across Meta, Google, TikTok, and LinkedIn, translating audience insights and campaign analytics into actionable strategies that strengthen brand equity, grow qualified audiences, and improve conversion performance. I combine creative instinct with analytical precision to support high-growth organizations in achieving measurable marketing outcomes in competitive markets. I collaborate with senior leadership to plan go-to-market launches, carry out campaigns end-to-end, and champion a data-informed creative approach, ensuring every iteration is backed by performance evidence and audience behavioural insights.

Available to hire

I am a commercially minded marketing professional with over three years of progressive experience spanning digital campaign management, content strategy, brand communications, and data-driven performance optimization. I have a strong grounding in business intelligence and a hands-on track record of executing multi-channel marketing initiatives across Meta, Google, TikTok, and LinkedIn, translating audience insights and campaign analytics into actionable strategies that strengthen brand equity, grow qualified audiences, and improve conversion performance.

I combine creative instinct with analytical precision to support high-growth organizations in achieving measurable marketing outcomes in competitive markets. I collaborate with senior leadership to plan go-to-market launches, carry out campaigns end-to-end, and champion a data-informed creative approach, ensuring every iteration is backed by performance evidence and audience behavioural insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Assistant Marketing Manager at Eximus Education

November 1, 2025 - Present

Plan and execute integrated digital marketing campaigns across Meta (Facebook and Instagram), Google, TikTok, and LinkedIn Ads, aligning paid and organic activity with commercial KPIs including lead generation, brand awareness, and customer acquisition. Develop and manage full-funnel marketing content including social media copy, email marketing sequences, brochures, newsletters, and long-form blog articles, maintaining consistent brand voice and audience relevance across every touchpoint. Oversee end-to-end content production and editorial calendars, coordinating creative briefs and ensuring timely delivery of campaigns in line with go-to-market timelines. Administer CRM and marketing automation workflows using HubSpot, Brevo, and MailerLite to nurture leads, segment audiences, and improve customer lifecycle engagement and retention. Monitor, analyse, and present campaign performance reports, drawing on platform analytics and attribution data to continuously refine targeting parameter

Senior Content Writer and Content Marketer at Legendesk

February 1, 2024 - Present

Developed and owned content marketing strategies across blog, social media, and digital channels, ensuring all output was aligned with brand positioning and audience growth objectives. Produced high-quality long-form and short-form content including editorial articles, SEO-optimised blog posts, and social copy designed to build authority, drive organic traffic, and improve search visibility. Leveraged analytics platforms to monitor content engagement metrics, track audience behaviour, and iterate on content performance, achieving consistent improvements in reach and interaction rates. Assisted in photography direction and visual content production for website and promotional campaigns, contributing to a unified and compelling brand aesthetic. Worked cross-functionally with design and development teams to ensure brand narrative coherence across all digital touchpoints.

Content Executive at Salsoft Technologies

January 1, 2022 - January 1, 2023

Developed and managed digital content assets for a portfolio of international clients, adapting tone, messaging, and format to suit diverse brand identities and target audiences. Tracked and reported on campaign KPIs including website traffic and conversion rates, providing data-backed recommendations to support client decision-making and content optimisation.

Content Writer and Digital Marketing Assistant at AIMVIZ Pvt. Ltd

January 1, 2021 - January 1, 2022

Supported the execution of digital marketing campaigns across social media platforms, blog channels, and email newsletters, contributing to measurable improvements in audience reach and brand visibility. Applied SEO principles and keyword research strategies to content production, improving organic search rankings and increasing qualified inbound traffic. Collaborated with design and marketing teams to maintain cohesive brand messaging and visual identity across all customer-facing communications.