I'm Abdullah Rashid, a growth-focused marketing professional specializing in paid acquisition, app marketing, and data-driven experimentation. I partner with UA and analytics teams to optimize funnel performance, build scalable playbooks, and drive sustainable user growth across iOS and web campaigns. I enjoy collaborating with product design and creative teams to craft compelling funnels, measure impact, and turn insights into action. I’m passionate about turning data into strategy—building dashboards, forecasting LTV, and refining bidding models to reduce CPA and improve retention. When I’m not optimizing campaigns, I love mentoring teammates, documenting SOPs, and exploring new tools to keep campaigns lean, measurable, and creative.…I'm Abdullah Rashid, a growth-focused marketing professional specializing in paid acquisition, app marketing, and data-driven experimentation. I partner with UA and analytics teams to optimize funnel performance, build scalable playbooks, and drive sustainable user growth across iOS and web campaigns. I enjoy collaborating with product design and creative teams to craft compelling funnels, measure impact, and turn insights into action. I’m passionate about turning data into strategy—building dashboards, forecasting LTV, and refining bidding models to reduce CPA and improve retention. When I’m not optimizing campaigns, I love mentoring teammates, documenting SOPs, and exploring new tools to keep campaigns lean, measurable, and creative.WWWW…