I am a graphic designer with four years of experience across freelance, part-time, and full-time roles. My journey has helped me refine my workflow, build leadership skills, and deliver creative solutions tailored to clients’ needs. Along the way, I’ve achieved meaningful milestones, from competition wins to contributing visually to my community. These experiences continue to fuel my passion for design, driving me to challenge traditional norms and explore new creative possibilities.

Abdulhassan Tarraf

I am a graphic designer with four years of experience across freelance, part-time, and full-time roles. My journey has helped me refine my workflow, build leadership skills, and deliver creative solutions tailored to clients’ needs. Along the way, I’ve achieved meaningful milestones, from competition wins to contributing visually to my community. These experiences continue to fuel my passion for design, driving me to challenge traditional norms and explore new creative possibilities.

Available to hire

I am a graphic designer with four years of experience across freelance, part-time, and full-time roles. My journey has helped me refine my workflow, build leadership skills, and deliver creative solutions tailored to clients’ needs.

Along the way, I’ve achieved meaningful milestones, from competition wins to contributing visually to my community. These experiences continue to fuel my passion for design, driving me to challenge traditional norms and explore new creative possibilities.

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Language

English
Fluent
Arabic
Fluent
French
Advanced
German
Intermediate

Work Experience

Head Graphic Designer and Art Director at Unkoated
January 1, 2025 - Present
Full-time graphic design leadership focusing on branding, strategy, art direction, and space design.
Head Graphic Designer at Nadim Karam Studio
January 1, 2024 - Present
Rebranding, animation, presentations, and video production.
Video Production at AUB Lecture and Event Committee
January 1, 2023 - December 31, 2024
Video production for lectures and events.
Design Consultant at Design For Community
September 1, 2024 - Present
Social media, Brand Manual, Newsletter design.
Brand Designer at AI Branding
January 1, 2023 - Present
Branding projects and identity design.
Graphic Designer at ByeBye shuga’ Candy
January 1, 2023 - Present
Candy packaging branding design.
Brand Designer at Atherium Corp.
January 1, 2023 - Present
Branding projects.
Graphic Designer at WeDesignBeirut
January 1, 2023 - Present
Social media, press booklet and wayfinding design.
Identity Designer at Capsule Identity Design
January 1, 2023 - Present
Identity design work.
Type Designer / Layout Designer at Dia Mrad
January 1, 2023 - Present
Type design and layouts.
Identity Designer at Delicate Reine
January 1, 2023 - Present
Identity design.
Brand Designer at Hiaa Skin
September 1, 2022 - Present
Packaging, branding, identity design.
Book Illustrator at Arab Image Foundation
August 1, 2022 - Present
Booklet publication and illustration work.
Book Illustrator / Publication Designer at Cha di Abi Fadel
January 1, 2022 - Present
Book illustration and publication (Reborn, I conquered death).
Social Media Designer at Bhive
January 1, 2022 - Present
Social media posts, t-shirt design, billboards, and posters.
Barista at Edda Arabica
January 1, 2023 - Present
Barista responsibilities.
Administrative Assistant / Tutor at Center for Teaching and Learning (CTL), American University of Beirut
September 1, 2018 - March 1, 2019
Administrative work; tutoring for Math and Geology.
Math & Geology Tutor at American University of Beirut CTL
January 1, 2019 - December 31, 2019
Tutoring for Math and Geology.
Cafeteria Manager at GYM
June 1, 2018 - August 31, 2018
Managed cashier responsibilities, storeroom, and customer services for 180 fitness.
Intern at bananamonkey
January 1, 2023 - Present
Internship in design practice.
Design Consultant at Nadim Karam Studio
January 1, 2023 - April 1, 2024
Provided design consultancy for branding and visual strategies, collaborating with cross-disciplinary teams on projects involving communications strategies, budgeting, and cross-functional planning. Delivered high-quality design concepts and supported client engagements from concept through delivery.
Designer at Nadim Karam Studio
January 1, 2023 - April 30, 2024
Led creative teams and managed multiple projects, delivering campaigns on time and within budget. Transformed brand identities and designed visual assets that boosted client engagement and supported marketing objectives. Collaborated with cross-functional teams to improve project outcomes and streamline workflows. Applied data-driven insights to refine designs and enhance user experience. Mentored junior designers while developing digital marketing materials to expand brand reach. Led rebranding initiatives to enhance brand positioning and overall visual identity. Developed a comprehensive brand manual to guide future designers and ensure consistent application of the brand identity. Refined and updated the brand identity to strengthen visual coherence and alignment with organizational goals.
Graphic Designer and Art Director at Unkoated
January 1, 2025 - Present
Branding, Strategy, Art Direction, and Space Design
Brand Designer / Branding at AI Branding
January 1, 2023 - December 31, 2023
Packaging Designer at ByeBye shuga’ Candy Packaging
January 1, 2023 - December 31, 2023
Social Media Designer at WeDesignBeirut
January 1, 2023 - December 31, 2023
Social Media, Press booklet and wayfinding
Identity Designer at Capsule
January 1, 2023 - December 31, 2023
Identity Design
Type Designer and Layouts at Dia Mrad
January 1, 2023 - December 31, 2023
Type Design and Layouts
Packaging, Branding, Identity Designer at Hiaa Skin
September 1, 2022 - September 30, 2022
Packaging, Branding, Identity
Booklet Designer at Arab Image Foundation
August 1, 2022 - August 31, 2022
Booklet publication
Book Illustrator / Publication at Cha di Abi Fadel
January 1, 2022 - December 31, 2022
Book illustration and publication (Reborn, I conquered death)
Administrative Assistant at Center for Teaching and Learning (CTL) - American University of Beirut
September 1, 2018 - March 31, 2019
Administrative work
Tutor at Self-Study
January 1, 2019 - December 31, 2019
Tutoring for Maths and Geology

Education

Bachelor of Fine Arts (BFA) in Graphic Design at American University of Beirut
January 11, 2030 - December 6, 2025
Bachelor of Fine Arts at American University of Beirut, Department of Architecture and Design
January 1, 2019 - January 1, 2024
Bachelor of Fine Arts in Graphic Design at American University of Beirut
January 1, 2019 - January 1, 2024
Bachelor of Fine Arts (BFA) in Graphic Design at American University of Beirut
January 11, 2030 - May 18, 2026

Qualifications

Winner, Fifty Fifty Lettering Competition (American University of Sharjah) with Studio Kawakeb and Waraq
January 11, 2030 - December 6, 2025
Publication Workshop, American University of Beirut (with Tarek Attrisi)
January 11, 2030 - December 6, 2025
Book Binding Workshop, Scope Atelier
January 11, 2030 - December 6, 2025
Publication-focused workshop (Studio Kawakeban and Waraq)
January 11, 2030 - May 5, 2026
Design Workshop, American University of Beirut (with Tarek Attiri)
January 11, 2030 - May 5, 2026
Book-binding Workshop, Scope Atelier
January 11, 2030 - May 5, 2026
Editorial Design & Production Workshop
January 11, 2030 - May 5, 2026
American University of Beirut Design Workshop (with Tarek Attris i)
January 11, 2030 - May 5, 2026
Bookbinding Workshop
January 11, 2030 - May 5, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Other, Software & Internet