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I'm Abel Gonzalves, a results-driven marketing professional with over seven years of experience helping startups and scale-ups across education, technology, fintech, and consumer lifestyle. I partner with teams to align business goals with GTM strategies, digital growth, and compelling brand storytelling. My work spans multi-channel campaigns, SEO, paid media, content production, and community growth, all aimed at delivering measurable ROI. Based in Dubai, I enjoy building collaborative marketing ecosystems and driving sustainable growth for clients across diverse sectors.…I'm Abel Gonzalves, a results-driven marketing professional with over seven years of experience helping startups and scale-ups across education, technology, fintech, and consumer lifestyle. I partner with teams to align business goals with GTM strategies, digital growth, and compelling brand storytelling. My work spans multi-channel campaigns, SEO, paid media, content production, and community growth, all aimed at delivering measurable ROI. Based in Dubai, I enjoy building collaborative marketing ecosystems and driving sustainable growth for clients across diverse sectors.

Abel Gonzalves

Digital Marketer, Social Media Freelancer, Freelance Digital Illustrator, +6

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I'm Abel Gonzalves, a results-driven marketing professional with over seven years of experience helping startups and scale-ups across education, technology, fintech, and consumer lifestyle. I partner with teams to align business goals with GTM strategies, digital growth, and compelling brand storytelling. My work spans multi-channel campaigns, SEO, paid media, content production, and community growth, all aimed at delivering measurable ROI. Based in Dubai, I enjoy building collaborative marketing ecosystems and driving sustainable growth for clients across diverse sectors.…I'm Abel Gonzalves, a results-driven marketing professional with over seven years of experience helping startups and scale-ups across education, technology, fintech, and consumer lifestyle. I partner with teams to align business goals with GTM strategies, digital growth, and compelling brand storytelling. My work spans multi-channel campaigns, SEO, paid media, content production, and community growth, all aimed at delivering measurable ROI. Based in Dubai, I enjoy building collaborative marketing ecosystems and driving sustainable growth for clients across diverse sectors.

Available to hire

I’m Abel Gonzalves, a results-driven marketing professional with over seven years of experience helping startups and scale-ups across education, technology, fintech, and consumer lifestyle. I partner with teams to align business goals with GTM strategies, digital growth, and compelling brand storytelling. My work spans multi-channel campaigns, SEO, paid media, content production, and community growth, all aimed at delivering measurable ROI. Based in Dubai, I enjoy building collaborative marketing ecosystems and driving sustainable growth for clients across diverse sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Consultant at MetaWare IT Consulting

January 2, 2025 - Present

Provided digital marketing consulting for education and CRM brands in Dubai, helping establish stronger market positioning in the GCC. Designed and implemented performance-driven multi-channel campaigns, aligned CRM-driven marketing automation, and guided regional growth initiatives.

Marketing Consultant at MetaWare ITC Consulting, UAE

January 1, 2025 - Present

Provided digital marketing consulting for education and CRM brands in Dubai, helping them establish stronger market positioning in the GCC. Designed and implemented performance-driven campaigns that enhanced lead generation and brand visibility across multiple digital channels. Advised clients on CRM-driven marketing automation, improving customer engagement and retention. Supported business expansion by aligning strategies with regional market trends, cultural insights, and GCC growth opportunities. Delivered measurable results, including increased inbound leads and improved conversion rates through targeted digital initiatives.

Marketing Consultant at Mana Communications, Mumbai

January 1, 2025 - October 11, 2025

Built a boutique digital agency delivering consulting-led marketing strategies for clients in education, technology, lifestyle, and fintech. Designed and executed multi-sector campaigns delivering an average 3–5x ROAS. Scaled client social media accounts to 50K+ followers with consistent engagement growth of 20% QoQ. Consulted 15+ clients on SEO, ad funnels, and website builds, leading to a 70% average increase in organic traffic within 6 months. Directed content and creative production that improved landing-page conversion rates by 25%.

Marketing Consultant at MetaWare ITC Consulting

January 1, 2025 - Present

Provided digital marketing consulting for education and CRM brands in Dubai, helping them establish stronger market positioning in the GCC. Designed and implemented performance-driven campaigns across multiple digital channels, advised on CRM-driven marketing automation to improve customer engagement and retention, and supported business expansion by aligning strategies with regional market trends and GCC growth opportunities.

Head of Marketing at FRR Forex, Mumbai

November 1, 2024 - October 11, 2025

Led marketing strategy and execution across digital channels, driving increases in customer acquisition through targeted campaigns and influencer collaborations. Built and guided a high-performing team to deliver a ~30% improvement in CTR and ~25% reduction in CPA. Enhanced brand visibility with SEO improvements ranking 15+ high-intent keywords in top SERP positions.

Head of Marketing at FRR Forex

November 1, 2024 - October 11, 2025

Increased customer acquisition by 40% YoY through targeted digital campaigns and influencer collaborations. Led the marketing team to deliver a 30% improvement in campaign CTR and 25% lower cost per acquisition. Boosted brand visibility with SEO improvements ranking 15+ high-intent keywords in the top 3 SERP positions. Planned, designed, and built the company’s website, enhancing the user experience.

Head of Marketing at FRR Forex

November 1, 2024 - October 11, 2025

Led marketing strategy and growth initiatives across the GCC market. Built positioning, demand generation programs, and content production that expanded brand presence and lead generation in a competitive fintech landscape. Directed performance marketing, content storytelling, and influencer collaborations to accelerate growth.

Marketing Manager at Zume, USA

January 31, 2023 - October 11, 2025

Drove 65% growth in social media engagement across Instagram, Twitter, and LinkedIn within one year. Increased adoption of new product launches by 30% in the first quarter through integrated go-to-market campaigns. Improved campaign ROI by 28% by optimizing targeting and audience segmentation. Collaborated with cross-functional teams to produce content that led to a 2x increase in average post reach.

Marketing Manager at Zume

January 31, 2023 - October 11, 2025

Marketing Manager at Zume

January 1, 2023 - October 11, 2025

Drove 65% growth in social media engagement across Instagram, Twitter, and LinkedIn within one year. Increased adoption of new product launches by 30% in the first quarter via integrated go-to-market campaigns. Improved campaign ROI by 28% through optimizing targeting and audience segmentation. Collaborated with cross-functional teams to produce content that led to a 2x increase in average post reach.

Digital Marketing Manager at Reach Ivy.com

January 1, 2023 - October 11, 2025

Designed and executed community-focused marketing strategies that grew online communities by 150% across Twitter, LinkedIn, and Reddit. Improved engagement by 35%+ through trend-driven, interactive content formats. Increased lead generation from social campaigns by 40% YoY, directly supporting student enrollment growth. Created optimized content calendars resulting in 2x posting consistency and 25% more interactions.

Digital Marketing Manager at Reach Ivy, Mumbai

July 31, 2021 - October 11, 2025

Designed and executed community-focused marketing strategies that grew online communities by 150% across Twitter, LinkedIn, and Reddit. Improved engagement rates by 35%+ through trend-driven and interactive content formats. Increased lead generation from social campaigns by 40% YoY, directly supporting student enrolment growth. Created optimized content calendars that doubled posting consistency and increased interactions by 25%.

Marketing Manager at Reach Ivy.com

July 31, 2021 - October 11, 2025

Designed and executed community-focused marketing strategies that grew online communities by 150% across Twitter, LinkedIn, and Reddit. Improved engagement rates by 35%+ by adopting trend-driven, interactive content formats. Increased lead generation from social campaigns and directly supported student enrollment growth.