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I connect brands with audiences by bridging creativity and strategy through a user-centric approach. With 5+ years of experience across brand design, marketing communication, and campaign execution, I craft emotionally resonant experiences that deliver measurable impact. I’ve led work from multi-location QSR campaigns to strategic brand development for tech-focused clients, blending visual storytelling, market insight, and performance-driven thinking. I’m passionate about building brands that move people and drive results.…I connect brands with audiences by bridging creativity and strategy through a user-centric approach. With 5+ years of experience across brand design, marketing communication, and campaign execution, I craft emotionally resonant experiences that deliver measurable impact. I’ve led work from multi-location QSR campaigns to strategic brand development for tech-focused clients, blending visual storytelling, market insight, and performance-driven thinking. I’m passionate about building brands that move people and drive results.

Abel Olutayo Fatunmibi

Brand Designer, Graphic Designer, Designer, +2

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I connect brands with audiences by bridging creativity and strategy through a user-centric approach. With 5+ years of experience across brand design, marketing communication, and campaign execution, I craft emotionally resonant experiences that deliver measurable impact. I’ve led work from multi-location QSR campaigns to strategic brand development for tech-focused clients, blending visual storytelling, market insight, and performance-driven thinking. I’m passionate about building brands that move people and drive results.…I connect brands with audiences by bridging creativity and strategy through a user-centric approach. With 5+ years of experience across brand design, marketing communication, and campaign execution, I craft emotionally resonant experiences that deliver measurable impact. I’ve led work from multi-location QSR campaigns to strategic brand development for tech-focused clients, blending visual storytelling, market insight, and performance-driven thinking. I’m passionate about building brands that move people and drive results.

Available to hire

I connect brands with audiences by bridging creativity and strategy through a user-centric approach. With 5+ years of experience across brand design, marketing communication, and campaign execution, I craft emotionally resonant experiences that deliver measurable impact.

I’ve led work from multi-location QSR campaigns to strategic brand development for tech-focused clients, blending visual storytelling, market insight, and performance-driven thinking. I’m passionate about building brands that move people and drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Brand Design Lead at Remedial Health (YC W22) / Kessignton Synergy

February 1, 2025 - Present

Led brand design initiatives for Remedial Health and its pharmaceutical sister brand, supporting national product distribution efforts across Nigeria. Worked with stakeholders to enhance digital visibility and maintain consistent visual identity and brand voice across touchpoints. Supported initiatives serving pharmacies and healthcare providers, contributing to measurable improvements in digital performance (noted 16% increase).

Creative & Brand Manager at StratoArc Branding and strategy agency

March 1, 2024 - February 1, 2025

Spearheaded creative direction for Kesartem’s brand ambassador campaign, coordinating KOL partnerships (including Zubby Michael, Bam Bam, and Ali Nuhu). Managed design, photography direction, and video editing; directed creative assets across social content and product launch campaigns with internal stakeholders and external vendors. Ensured visual identity and brand voice consistency across touchpoints, improving Remedial Health’s digital visibility by 16%.

Creative & Brand Manager (Brand Strategy, Visual Identity Rebranding) at StratoArc Branding and strategy agency

November 1, 2023 - February 28, 2024

Developed and executed brand strategies for B2B tech and cybersecurity clients, focusing on trust and authority with cross-border relevance for U.S. and European markets. Supported inbound growth through lead magnets, gated downloads, and Meta-led campaigns; crafted content designed to build organic engagement without hard selling. Led strategic visual identity rebranding for a tech-focused B2B brand by aligning design systems with positioning and optimizing recognition and consistency. Monitored digital performance metrics and adapted content formats to improve reach, engagement, and click-through rates.

Senior Graphic Designer / Design Lead at Quality Foods Africa (Krispy Kreme, Dodo Pizza, Scoop’d Ice Cream Bar, Scoop’d Cafe, Burger Nation)

November 1, 2022 - February 1, 2025

Managed a design team and orchestrated communication strategies for the successful launch of 15 new stores. Oversaw a partnered opening with Burger King Nigeria, contributing to record-breaking sales. Created communication strategies for customer loyalty programs at Dodo Pizza and Krispy Kreme to improve satisfaction and boost brand loyalty. Developed full brand identity and packaging design for Burger Nation. Collaborated with printers to deliver artwork for in-store and campaign-related needs; conducted market research to support campaign and store initiatives.

Graphic Designer at Techcom Nig Ltd

August 1, 2019 - April 30, 2022

Created marketing materials for a technology awareness campaign targeted at rural communities in Southwestern Nigeria, helping educate residents on the impact of technology and related offerings.

Graphic Designer at Charis Intelligence

August 1, 2018 - September 30, 2021

Executed a rebranding initiative that increased brand awareness and achieved a 12% increase in social media interaction. Supported the senior design team by producing print and digital materials for a website development proposal, contributing to a 16% increase in response rate.