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I am a product-focused creator and platform lead with hands-on experience building and scaling digital content platforms. I rely on data-driven strategy, user insight, and iterative experimentation to drive engagement and growth. My work spans healthcare and brand platforms, where I apply strong product thinking and creator ecosystem understanding to optimize engagement, retention, and reach.…

ABHISHEK BENU JOHN

Social Media Manager, Content Strategist, Content Creator, +6

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I am a product-focused creator and platform lead with hands-on experience building and scaling digital content platforms. I rely on data-driven strategy, user insight, and iterative experimentation to drive engagement and growth. My work spans healthcare and brand platforms, where I apply strong product thinking and creator ecosystem understanding to optimize engagement, retention, and reach.…

Available to hire

I am a product-focused creator and platform lead with hands-on experience building and scaling digital content platforms. I rely on data-driven strategy, user insight, and iterative experimentation to drive engagement and growth.

My work spans healthcare and brand platforms, where I apply strong product thinking and creator ecosystem understanding to optimize engagement, retention, and reach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Video Advert

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager & Platform Lead at Narayana Health Respiratory Therapy

January 1, 2024 - Present

Lead end-to-end social media strategy, content planning, and execution. Increased engagement to consistent 5,000–10,000 views per post. Produced high-performing content reaching over 172,000 views. Analyzed engagement metrics to optimize reach, retention, and performance. Developed platform positioning, audience targeting, and content roadmap. Strengthened digital presence through consistent, high-quality content delivery.

Social Media Manager & Content Creator at Independent

January 1, 2023 - Present

Built and managed multiple social media accounts across healthcare and brand domains. Developed growth strategies aligned with audience behavior and platform trends. Created high-engagement video content to improve audience interaction. Increased visibility and engagement through consistent content optimization. Collaborated with brands to create targeted content aligned with business goals.

Respiratory Therapist at SPARSH Hospital

January 1, 2025 - Present

Demonstrate strong execution, communication, and multitasking in fast-paced environments. Collaborate with multidisciplinary teams to achieve operational excellence.

Platform Lead and Product Owner at Narayana Health Respiratory Therapy

January 1, 2024 - Present

Own end-to-end platform strategy including content roadmap, execution, and performance optimization. Achieved consistent 5,000–10,000 views per post and peak performance of 172,000+ views. Analyzed engagement metrics to improve user retention and platform growth. Defined audience targeting, positioning, and growth strategy. Improved engagement through continuous experimentation and iteration.

Creator and Digital Platform Builder at Personal and Brand Platforms

January 1, 2023 - Present

Built and managed creator and brand platforms across healthcare and business domains. Executed growth strategies aligned with user behavior and platform algorithms. Delivered full lifecycle from ideation to launch and optimization. Used analytics to improve reach, engagement, and retention.