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Creative Director and Attention Engineer with 15+ years of experience across OTT platforms, advertising agencies, international luxury brands, and high-growth startups. Specialized in narrative-driven video production, VFX/motion graphics, GenAI workflows, and performance marketing strategy—engineering high-retention ad creatives that deliver measurable ROI. Proven track record of building and scaling end-to-end digital brand growth across India, USA, Europe, and Australia, including a 6.5 ROAS campaign for a US luxury jewelry brand and a $200,000 single-day Black Friday sale driven entirely by video ad strategy.…Creative Director and Attention Engineer with 15+ years of experience across OTT platforms, advertising agencies, international luxury brands, and high-growth startups. Specialized in narrative-driven video production, VFX/motion graphics, GenAI workflows, and performance marketing strategy—engineering high-retention ad creatives that deliver measurable ROI. Proven track record of building and scaling end-to-end digital brand growth across India, USA, Europe, and Australia, including a 6.5 ROAS campaign for a US luxury jewelry brand and a $200,000 single-day Black Friday sale driven entirely by video ad strategy.

Abhijit Bose

Creative Director, Video Editor, Brand Strategist, +7

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Creative Director and Attention Engineer with 15+ years of experience across OTT platforms, advertising agencies, international luxury brands, and high-growth startups. Specialized in narrative-driven video production, VFX/motion graphics, GenAI workflows, and performance marketing strategy—engineering high-retention ad creatives that deliver measurable ROI. Proven track record of building and scaling end-to-end digital brand growth across India, USA, Europe, and Australia, including a 6.5 ROAS campaign for a US luxury jewelry brand and a $200,000 single-day Black Friday sale driven entirely by video ad strategy.…Creative Director and Attention Engineer with 15+ years of experience across OTT platforms, advertising agencies, international luxury brands, and high-growth startups. Specialized in narrative-driven video production, VFX/motion graphics, GenAI workflows, and performance marketing strategy—engineering high-retention ad creatives that deliver measurable ROI. Proven track record of building and scaling end-to-end digital brand growth across India, USA, Europe, and Australia, including a 6.5 ROAS campaign for a US luxury jewelry brand and a $200,000 single-day Black Friday sale driven entirely by video ad strategy.

Available to hire

Creative Director and Attention Engineer with 15+ years of experience across OTT platforms, advertising agencies, international luxury brands, and high-growth startups. Specialized in narrative-driven video production, VFX/motion graphics, GenAI workflows, and performance marketing strategy—engineering high-retention ad creatives that deliver measurable ROI.

Proven track record of building and scaling end-to-end digital brand growth across India, USA, Europe, and Australia, including a 6.5 ROAS campaign for a US luxury jewelry brand and a $200,000 single-day Black Friday sale driven entirely by video ad strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Narrative Illustration

Expert

Expert

Intermediate

Intermediate

Work Experience

Freelance Creative Director & Senior Video Editor at Self-Employed

April 1, 2024 - Present

Producing high-retention video content, UGC ads, and performance creatives for global DTC/e-commerce clients including Danny Newfield and Verpex (SaaS). Building and deploying GenAI video production pipelines such as voice cloning, AI avatars, AI lip-sync, and automated B-roll sourcing for scalable, “face-less” content. Managing the full production lifecycle: scripting, storyboarding, editing, color grading, motion graphics, and delivery.

Creative & Brand Growth Strategist at Get Limber App

March 1, 2023 - April 30, 2024

Architected and executed full-scale social media and content growth strategy for an Australia-based fitness app, scaling its YouTube channel to 35,000+ organic subscribers within the first 3 months. Produced high-retention video content and ad creatives tailored to drive app downloads and deepen brand authority across Instagram, YouTube, and TikTok. Collaborated with founders to align content strategy with product launch milestones and user acquisition goals.

Brand Growth Director at Magal Jewelry

January 1, 2022 - February 28, 2023

Engineered a high-performance video ad framework that achieved 6.5 ROAS for a US-based international luxury jewelry brand. Pioneered narrative restructuring by replacing slow lifestyle openings with immediate, high-signal romantic product hooks to improve retention and conversion rates. Directed and mentored a team of 7–8 video creators, establishing a high-retention content framework executed consistently across campaigns. Managed end-to-end brand presence across Facebook, Instagram, and YouTube including paid campaigns, organic strategy, and performance analytics.

Brand Growth Director at Elevation Time Stops

September 1, 2020 - January 31, 2022

Delivered $200,000 in single-day sales during the brand’s Black Friday campaign driven entirely by video ad strategy and creative direction. Consistently achieved 2–4x ROAS across video ad campaigns through performance-tuned editing and audience-first content strategy. Directed end-to-end video ad production (scripting, shoot direction, editing, and post-production) for a US-based luxury cosmetics brand. Expanded the mandate across a global span covering 7 countries with location-specific content and digital growth strategies. Managed a full e-commerce content calendar across Instagram, Facebook, and YouTube with a focus on conversion-driven creatives.

Creative Head at Rankings Advertising Agency

October 1, 2019 - September 1, 2020

Led the creative department across concept development, client servicing, storyboarding, and end-to-end campaign delivery for agency clients. Worked directly with clients to decode briefs, translate business objectives into creative strategy, and present campaign concepts. Supervised video shoot production—directing, storyboarding, and post-production—ensuring delivery aligned with client vision and timelines. Managed and mentored the creative team, setting quality benchmarks and streamlining production workflows.

Creative Head (Rankings Advertising Agency) at Rankings Advertising Agency

October 1, 2019 - September 30, 2020

Led the creative department across concept development, client servicing, storyboarding, and end-to-end campaign delivery for agency clients. Worked directly with clients to decode briefs, translate business objectives into creative strategy, and pitch concepts. Supervised video shoot production including direction, storyboarding, and post-production to ensure delivery aligned with client vision and timelines. Managed and mentored the creative team, setting quality benchmarks and streamlining production workflows.

Motion Graphics Expert & VFX Head at Bengal First (now Friday OTT)

June 1, 2018 - October 1, 2019

Headed the VFX and motion graphics division for a Bengali OTT streaming platform, overseeing visual effects for original movies and web series. Executed full-scale VFX pipelines including compositing, visual effects, title sequences, and motion design for OTT-rated productions. Established and standardized the VFX production pipeline and quality framework adopted across original content on the platform.

Motion Graphic & VFX Head at Bengal First (now Friday OTT)

June 1, 2018 - October 31, 2019

Art Director at OutReach Nepal

January 1, 2013 - May 31, 2018

Led and mentored a 20-person cross-functional creative team from initial concept through final delivery. Architected pitch decks, campaign prototypes, and visual presentations that improved client approval rates by 25%. Supervised end-to-end commercial video shoots and post-production schedules for Tier-1 brand accounts.

Graphic Designer at Brain Digit

January 1, 2009 - January 1, 2013

Executed comprehensive corporate identity packages, custom illustrations, and digital layouts for multi-industry clients. Collaborated with digital marketing teams to align visual assets with campaign conversion objectives.

Graphic Designer at Brain Digitat (Brain Digl it)

January 1, 2009 - January 1, 2013