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I’m Abhinav Kumar, a marketing professional focused on performance growth and experimentation across channels like CRM, app store campaigns, and paid media. In my current role, I work on reducing CAC and improving acquisition quality through iterative A/B testing, multi-city product launches, and highly targeted communication strategies. I’ve also managed growth initiatives for mobile apps, including end-to-end UAC execution, funnel optimization, and event-based experimentation—driving meaningful lifts in D7 LTV and efficiency metrics like CPA. I enjoy turning data into actionable creative and channel strategies, and I bring this approach from both hands-on campaign execution and structured SEO/content growth work.…I’m Abhinav Kumar, a marketing professional focused on performance growth and experimentation across channels like CRM, app store campaigns, and paid media. In my current role, I work on reducing CAC and improving acquisition quality through iterative A/B testing, multi-city product launches, and highly targeted communication strategies. I’ve also managed growth initiatives for mobile apps, including end-to-end UAC execution, funnel optimization, and event-based experimentation—driving meaningful lifts in D7 LTV and efficiency metrics like CPA. I enjoy turning data into actionable creative and channel strategies, and I bring this approach from both hands-on campaign execution and structured SEO/content growth work.

Abhinav Kumar

Marketing Analyst, Digital Marketer, Growth Marketer, +2

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I’m Abhinav Kumar, a marketing professional focused on performance growth and experimentation across channels like CRM, app store campaigns, and paid media. In my current role, I work on reducing CAC and improving acquisition quality through iterative A/B testing, multi-city product launches, and highly targeted communication strategies. I’ve also managed growth initiatives for mobile apps, including end-to-end UAC execution, funnel optimization, and event-based experimentation—driving meaningful lifts in D7 LTV and efficiency metrics like CPA. I enjoy turning data into actionable creative and channel strategies, and I bring this approach from both hands-on campaign execution and structured SEO/content growth work.…I’m Abhinav Kumar, a marketing professional focused on performance growth and experimentation across channels like CRM, app store campaigns, and paid media. In my current role, I work on reducing CAC and improving acquisition quality through iterative A/B testing, multi-city product launches, and highly targeted communication strategies. I’ve also managed growth initiatives for mobile apps, including end-to-end UAC execution, funnel optimization, and event-based experimentation—driving meaningful lifts in D7 LTV and efficiency metrics like CPA. I enjoy turning data into actionable creative and channel strategies, and I bring this approach from both hands-on campaign execution and structured SEO/content growth work.

Available to hire

I’m Abhinav Kumar, a marketing professional focused on performance growth and experimentation across channels like CRM, app store campaigns, and paid media. In my current role, I work on reducing CAC and improving acquisition quality through iterative A/B testing, multi-city product launches, and highly targeted communication strategies.

I’ve also managed growth initiatives for mobile apps, including end-to-end UAC execution, funnel optimization, and event-based experimentation—driving meaningful lifts in D7 LTV and efficiency metrics like CPA. I enjoy turning data into actionable creative and channel strategies, and I bring this approach from both hands-on campaign execution and structured SEO/content growth work.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Manager at PhonePe Ltd

November 1, 2024 - Present

Owned and executed performance and experimentation programs across multiple business lines. Conceptualized and ran iterative experimentation cycles to reduce channel CAC by ~10% on referral constructs, and scaled product launches across new cities using a pivot from multi-channel CRM and digital marketing campaigns to hyper-targeted communication routes. Improved acquisition quality (e.g., ~50% more affluent users) and increased user repeat rates (e.g., ~45% higher WI repeat rate). Led app-store growth via retargeting campaigns and experimentation with Google SEM and LinkedIn Ads for developer acquisition. Delivered incremental improvements in motor vehicle insurance through high-intent retargeting experiments (e.g., ~10% MoM). Supported Share Market by spearheading organic visibility and growth strategy, optimizing 100+ high-traffic blog articles and structuring A/B frameworks for SEO experimentation, plus regular creative analysis by region to identify high-performing creative strate

Deputy Marketing Manager at Games 24x7

May 1, 2023 - October 1, 2024

Drove end-to-end asset optimization and execution across Google UAC campaigns, scaling user acquisition by 1.5x while lowering CPA by ~10% across two primary markets and by over 40% in an emerging market. Designed event experimentation that improved D7 LTV by ~40% and reduced CPA by ~35% for a non-core market using custom downstream app events, leading to ~80% improvement in D7 ROI. Improved funnel performance through systematic tracking and optimization of conversion points across lead-to-paid, install-to-lead, and click-to-install metrics. Pioneered data-driven A/B testing and “Instant Cash” promotional experiments to secure a ~9% structural lift in the core lead-to-paid (LTP) funnel segment.