I’m Abhinav Paitandy, a lead UX/UI and product designer with 14+ years of experience shaping complex digital experiences—especially in payments, checkout, wallets, and B2B SaaS. I enjoy turning ambiguous business goals into clear, scalable user journeys through discovery-to-delivery design, strong UX craft, and practical design leadership across web and mobile products. I’ve led global checkout experiences across 70+ markets, partnered closely with product, engineering, analysts, and business stakeholders to align decisions with measurable customer and commercial outcomes, and helped teams adopt reusable UX patterns and design systems. I also bring hands-on experience with research and validation (interviews, usability testing, A/B testing, UX metrics) and contribute to applied AI adoption to improve research, prototyping, communication, and overall design workflow efficiency.…

Abhinav Paitandy

I’m Abhinav Paitandy, a lead UX/UI and product designer with 14+ years of experience shaping complex digital experiences—especially in payments, checkout, wallets, and B2B SaaS. I enjoy turning ambiguous business goals into clear, scalable user journeys through discovery-to-delivery design, strong UX craft, and practical design leadership across web and mobile products. I’ve led global checkout experiences across 70+ markets, partnered closely with product, engineering, analysts, and business stakeholders to align decisions with measurable customer and commercial outcomes, and helped teams adopt reusable UX patterns and design systems. I also bring hands-on experience with research and validation (interviews, usability testing, A/B testing, UX metrics) and contribute to applied AI adoption to improve research, prototyping, communication, and overall design workflow efficiency.…

Available to hire

I’m Abhinav Paitandy, a lead UX/UI and product designer with 14+ years of experience shaping complex digital experiences—especially in payments, checkout, wallets, and B2B SaaS. I enjoy turning ambiguous business goals into clear, scalable user journeys through discovery-to-delivery design, strong UX craft, and practical design leadership across web and mobile products.

I’ve led global checkout experiences across 70+ markets, partnered closely with product, engineering, analysts, and business stakeholders to align decisions with measurable customer and commercial outcomes, and helped teams adopt reusable UX patterns and design systems. I also bring hands-on experience with research and validation (interviews, usability testing, A/B testing, UX metrics) and contribute to applied AI adoption to improve research, prototyping, communication, and overall design workflow efficiency.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent
Bengali
Beginner
Hindi
Advanced

Work Experience

Experience Designer (Digital Checkout Experiences) at H&M
April 1, 2022 - Present
Led experience quality for customer-facing checkout journeys across 70+ markets. Partnered with product managers, engineers, analysts, and business stakeholders to shape product direction, prioritize improvements, and align design decisions with measurable customer and commercial outcomes. Drove discovery-to-delivery design across checkout, delivery choice, address management, onboarding, and error-prevention journeys using prototypes, research, and data to reduce ambiguity before implementation. Defined and promoted reusable UX patterns and design-system adoption to improve consistency, accessibility, delivery speed, and quality across multiple product teams. Facilitated workshops, design reviews, stakeholder walkthroughs, and usability-test readouts to balance trade-offs while preserving design intent through delivery. Contributed to internal AI adoption and knowledge sharing across research, prototyping, communication, and design workflow efficiency.
Senior UX Designer (Payments, Wallet & Checkout Experiences) at PayPal
March 1, 2021 - March 1, 2022
Designed global wallet and checkout experiences for web and mobile across high-volume payment journeys in international markets. Used analytics, research insights, and stakeholder feedback to reduce friction, improve trust, clarity, and completion confidence. Championed revised design-system patterns and reusable UI components to strengthen visual consistency and developer handoff. Collaborated with product, engineering, compliance, and business teams to balance user needs with payment security, scalability, and operational constraints.
Lead, User Experience Design at Nagarro
October 1, 2019 - March 1, 2021
Led UX for complex web, mobile, CRM, sales, tracking, and enterprise initiatives across automotive, retail, and business technology clients. Set design direction from discovery through delivery, bringing product, engineering, and stakeholders around shared user journeys and design rationale. Introduced stronger remote collaboration, critique, and handoff practices during COVID-19 to maintain quality and speed. Mentored designers and cross-functional teams on user-centered methods, usability principles, workshop facilitation, and evidence-based iteration.
User Experience Manager at Pine Labs
October 1, 2018 - September 30, 2019
Led a multidisciplinary UX team of 6 designers across payments, merchant tools, business finance, capital, credit, loyalty, and developer integration products. Partnered with engineering, agencies, product leadership, and CXO-level stakeholders to improve design quality, handoff clarity, and product coherence across business channels. Supported user experiences connected to a large merchant and payment ecosystem, including payment collection, financing, and loyalty journeys. Recruited, coached, and mentored designers while improving team workflows, review rituals, and collaboration with product and technology partners.
Sr. UI/UX Designer at MapmyIndia
August 1, 2015 - October 1, 2018
Drove UX strategy for mobile navigation, maps, location-based services, in-car entertainment, routing, and fleet-management experiences for consumer and enterprise users. Conducted usability testing and iterative refinement to improve wayfinding, task completion, engagement, and product clarity across mobile and embedded contexts. Created design guidelines and reusable interface patterns to unify visual identity and interaction quality across multiple digital products. Scaled UX practice to a team of 10 designers/front-end developers and contributed to product experiences for major automotive and mobility clients.
UX Manager (Assistant Manager, Product & Technology) at Power2SME
December 1, 2014 - August 1, 2015
Defined UX strategy for B2B commerce web and mobile products; translated requirements into flows, wireframes, high-fidelity UI, and implementation-ready outputs. Helped launch an SME e-commerce portal within a single sprint.
UI/UX Designer at Waviz Technologies
June 1, 2013 - December 1, 2014
Delivered end-to-end UI/UX, branding, websites, and digital product experiences across startup and corporate clients. Managed 25+ client relationships and contributed to 100+ projects.
Website Designer at 9.9 Media
June 1, 2011 - June 1, 2013
Designed and maintained digital publishing experiences in collaboration with editorial and development teams to improve usability, visual consistency, and daily engagement. Ensured brand consistency and user-centered design, scaling daily pageviews from 1M to 8M in the first year.

Education

B.Sc. Computer Science (Applied Science) at University of Delhi
August 16, 2014
Bachelor’s Degree in Computer Sciences at University of Delhi
January 1, 2014 - September 9, 2026
CUA & CXA | Interaction Design at Human Factors International
January 11, 2030 - September 9, 2026
Interaction Design at Interaction Design Foundation
January 11, 2030 - September 9, 2026
Product Management at UpGrad
January 11, 2030 - September 9, 2026
Design Thinking at d.School, IDEO, QGlue & SDTP
January 11, 2030 - September 9, 2026
Design Sprint facilitation at AJ&Smart / Dallas Design Sprints
January 11, 2030 - September 9, 2026

Qualifications

Ceritified Usability Analyst
November 15, 2017
HFI - CUA
Human Factors International - CUA & CXA
January 11, 2030 - September 9, 2026
Interaction Design Foundation - Interaction Design
January 11, 2030 - September 9, 2026
UpGrad - Product Management
January 11, 2030 - September 9, 2026
d.School, IDEO, QGlue & SDTP - Design Thinking
January 11, 2030 - September 9, 2026
AJ&Smart / Dallas Design Sprints - Design Sprint facilitation
January 11, 2030 - September 9, 2026

Industry Experience

Agriculture & Mining, Computers & Electronics, Education, Financial Services, Manufacturing, Media & Entertainment, Non-Profit Organization, Real Estate & Construction, Professional Services, Retail, Software & Internet, Transportation & Logistics, Travel & Hospitality, Other
    PayPal - Flow Redesign
    Redesigned the UX flows to increase trust and security in the PayPal mobile app and PayPal Website.…
    Portfolio of Mobile & Web products for a Maps & GIS platform
    Portfolio of Mobile & Web products for a Maps & GIS platform…
    myPlutus - Mobile app for managing IoT Point of Sale Devices
    myPlutus - Mobile app for managing IoT Point of Sale Devices…
    ePOS - Mobile app for Point of Sale Payments
    ePOS - Mobile app for Point of Sale Payments…
    IFFCO Bazaar - Mobile app for Farmers in south Asia
    IFFCO Bazaar - Mobile app for Farmers in south Asia…