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Hi, I’m Abigail Wynans. I’m a marketing strategist focused on growing brands through social media, content strategy, and audience engagement. I build cohesive campaigns for artists and labels, aligning messaging across social, merchandising, and digital assets to drive growth. With experience shaping campaigns for Grammy-winning and platinum-selling artists at Austere, Crowd Surf, and Songfluencer / Genni, I design engaging content, manage cross-functional teams, and use data-driven optimizations to boost reach and revenue.…Hi, I’m Abigail Wynans. I’m a marketing strategist focused on growing brands through social media, content strategy, and audience engagement. I build cohesive campaigns for artists and labels, aligning messaging across social, merchandising, and digital assets to drive growth. With experience shaping campaigns for Grammy-winning and platinum-selling artists at Austere, Crowd Surf, and Songfluencer / Genni, I design engaging content, manage cross-functional teams, and use data-driven optimizations to boost reach and revenue.

Abigail Wynans

Brand Strategist, Marketing Strategist, Social Media Manager, +1

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Hi, I’m Abigail Wynans. I’m a marketing strategist focused on growing brands through social media, content strategy, and audience engagement. I build cohesive campaigns for artists and labels, aligning messaging across social, merchandising, and digital assets to drive growth. With experience shaping campaigns for Grammy-winning and platinum-selling artists at Austere, Crowd Surf, and Songfluencer / Genni, I design engaging content, manage cross-functional teams, and use data-driven optimizations to boost reach and revenue.…Hi, I’m Abigail Wynans. I’m a marketing strategist focused on growing brands through social media, content strategy, and audience engagement. I build cohesive campaigns for artists and labels, aligning messaging across social, merchandising, and digital assets to drive growth. With experience shaping campaigns for Grammy-winning and platinum-selling artists at Austere, Crowd Surf, and Songfluencer / Genni, I design engaging content, manage cross-functional teams, and use data-driven optimizations to boost reach and revenue.

Available to hire

Hi, I’m Abigail Wynans. I’m a marketing strategist focused on growing brands through social media, content strategy, and audience engagement. I build cohesive campaigns for artists and labels, aligning messaging across social, merchandising, and digital assets to drive growth.

With experience shaping campaigns for Grammy-winning and platinum-selling artists at Austere, Crowd Surf, and Songfluencer / Genni, I design engaging content, manage cross-functional teams, and use data-driven optimizations to boost reach and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Korean

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Marketing Manager at Crowd Surf

January 31, 2023 - July 31, 2023

Designed and executed marketing strategies for Grammy-winning and platinum-selling artists, achieving measurable growth in audience reach and revenue. Collaborated with artist management teams, record labels, and PR firms to ensure cohesive messaging across all marketing initiatives. Developed innovative merchandising strategies, leading to significant increases in merchandise sales during tours and online. Spearheaded creative content production, including music videos, promotional shoots, and digital assets, ensuring alignment with the artist's brand identity.

Senior Marketing Strategist / Brand Strategist at AUSTERE

January 1, 2023 - Present

Developed and executed tailored social media strategies to grow the online presence and social identity for businesses and accounts of various sizes. Maintained a consistent content calendar, ensuring upcoming posts, campaigns, cultural moments, events, and deadlines are clearly organized and executed on time. Created and supported the preparation and posting of engaging content across various platforms. Led the development of cohesive visual identity systems, including logos, typography, color palettes, and graphic elements, to ensure brand consistency across all touchpoints.

Outreach Coordinator at Songfluencer / Genni, co.

September 29, 2021 - January 29, 2023

Researched and evaluated influencers and talent to ensure alignment with brand and campaign objectives, audience demographics, and engagement metrics. Crafted personalized pitches and proposals to secure influencer partnerships and cross-promotional opportunities for music clients. Prepared reports summarizing outreach efforts, campaign performance, and influencer feedback for stakeholders. Stayed updated on trends in influencer marketing, social media platforms, and the music industry to identify innovative partnership opportunities.