I don’t just create content; I engineer attention. With over 22M+ views on my personal content, I’ve mastered the art of the "scroll-stopper." I specialize in bridging the gap between aesthetic, high-end visuals and authentic, human storytelling that actually drives conversions. I have a proven track record of partnering with global fintech brands like Xoom and Banco Industrial, beauty brands like Tower 28 and Murad, delivering assets that respect strict brand guidelines and legal compliance while maintaining an organic, "lifestyle" feel. What I deliver: Strategic UGC: Content designed around consumer psychology and clear hooks. Premium Post-Production: Professional video editing (CapCut Pro expert) with a focus on pacing and engagement. Niche Expertise: Fintech, wellness, and Lifestyle content. End-to-End Execution: From scriptwriting and concept development to final polished assets.…

Abby Menendez

I don’t just create content; I engineer attention. With over 22M+ views on my personal content, I’ve mastered the art of the "scroll-stopper." I specialize in bridging the gap between aesthetic, high-end visuals and authentic, human storytelling that actually drives conversions. I have a proven track record of partnering with global fintech brands like Xoom and Banco Industrial, beauty brands like Tower 28 and Murad, delivering assets that respect strict brand guidelines and legal compliance while maintaining an organic, "lifestyle" feel. What I deliver: Strategic UGC: Content designed around consumer psychology and clear hooks. Premium Post-Production: Professional video editing (CapCut Pro expert) with a focus on pacing and engagement. Niche Expertise: Fintech, wellness, and Lifestyle content. End-to-End Execution: From scriptwriting and concept development to final polished assets.…

Available to hire

I don’t just create content; I engineer attention. With over 22M+ views on my personal content, I’ve mastered the art of the “scroll-stopper.” I specialize in bridging the gap between aesthetic, high-end visuals and authentic, human storytelling that actually drives conversions.

I have a proven track record of partnering with global fintech brands like Xoom and Banco Industrial, beauty brands like Tower 28 and Murad, delivering assets that respect strict brand guidelines and legal compliance while maintaining an organic, “lifestyle” feel.

What I deliver:

Strategic UGC: Content designed around consumer psychology and clear hooks.

Premium Post-Production: Professional video editing (CapCut Pro expert) with a focus on pacing and engagement.

Niche Expertise: Fintech, wellness, and Lifestyle content.

End-to-End Execution: From scriptwriting and concept development to final polished assets.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder & Owner at Nails Salon (Self-Employed)
January 1, 2016 - Present
Founded and managed a successful nails salon, leading all digital marketing and brand identity from the ground up. Scaled social media platforms (TikTok, Instagram, Facebook) to millions of views through organic video strategy and viral storytelling. Built a loyal community by creating relatable, high-engagement content that converts viewers into long-term clients.
Self-Employed / Freelance Video Editor at Beauty & Wellness
January 1, 2016 - Present
Freelance video editing and brand content strategy focused on beauty & wellness; transforms briefs into authentic stories, builds trust, creates viral content, and grows engagement across social platforms; develops brand identity from the ground up.
CapCut Pro
January 1, 2025 - Present
CapCut-based video editing and production services for digital marketing, lifestyle integration, and branded content.
Founder & Manager, Nail Salon at Self-Employed (Beauty & Wellness)
January 1, 2016 - Present
Founded and managed a successful nail salon, leading all digital marketing and brand identity from the ground up.

Education

Bachelor of Fine Arts (BFA) at University of San Carlos, Guatemala
January 11, 2030 - January 1, 2016

Qualifications

Bachelor of Fine Arts in Modern Art
January 1, 2016 - April 16, 2026
Bachelor of Fine Arts (BFA) in Modern Art
January 11, 2030 - January 1, 2016

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Retail
    paper Xoom Paypal Mothers Day Campgain

    Mother’s Day Campaign | Xoom & Banco Industrial
    The Brief: Create a high-performing UGC asset for Mother’s Day focused on the Guatemalan market, promoting remittances via Xoom to Banco Industrial accounts.

    The Strategy: Instead of a traditional corporate ad, I developed an Aesthetic Lifestyle concept. By using a “Get Ready With Me” vibe while arranging flowers, I built an emotional bridge between the sender in the US and the recipient in Guatemala. The goal was to transform a financial transaction into a meaningful gesture of care.

    Key Execution Details:

    Visual Storytelling: Focused on warm, natural lighting and a clean, aspirational domestic setting to build brand trust.

    Strategic Hook: Used a seasonal emotional trigger (Mother’s Day) combined with clear value propositions: $0 transfer fees and competitive exchange rates.

    Compliance Integration: Managed all legal disclaimers and brand guidelines for the Fintech sector without compromising the video’s organic feel.

    Technical Quality: High-fidelity audio capture and dynamic editing optimized for vertical social placements.

    The Result: An authentic, human-centric video that resonates with families abroad while maintaining the professional standards of a global financial institution.