At Lyca, the auto-renewal feature for telecom plans boosted revenue but created user experience issues. Customers had to call support to disable it, leading to higher costs and frustration, which hurt brand trust. The goal was to introduce a self-service cancellation option, giving users more control while ensuring the business’s recurring revenue.
Contributed to the design and development of Lycamobile's website and mobile app, enhancing user satisfaction and engagement through intuitive interface design. Collaborated with product, engineering, and marketing teams to implement design solutions that increased conversions and reduced customer support costs. Maintained brand consistency across all digital platforms by developing and maintaining a unified design language and optimized user experiences. Conducted usability testing and iterated designs based on findings.
Understood client requirements through discovery sessions and maintained close collaboration throughout the design process, incorporating iterative feedback into final deliverables. Created visually appealing, user-friendly, and consistent UI/UX designs precisely aligned with client brand identities and project objectives. Conducted user research and usability analysis to ensure user-centered experiences while meeting tight project deadlines. Produced wireframes, prototypes, and high-fidelity mockups across web and mobile platforms.
Developed innovative prints and colorways for seasonal collections, enhancing the aesthetic appeal of shirtings, suitings, and bottoms. Collaborated with cross-functional teams to ensure alignment on design concepts and seasonal trends. Conducted thorough market research to identify emerging trends and consumer preferences, informing design decisions. Enhanced brand identity by integrating current fashion trends into thoughtful design solutions, resulting in increased customer engagement.
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