I'm a Creative Video Producer and Editor with 13+ years' experience delivering high-quality video content across music, corporate, and live event industries. I founded Able Archer Media and co-founded Ginger Film & Media, leading projects from concept through delivery with a focus on directing, shooting, and editing for international brands. I’m passionate about growing digital audiences and creating multimedia campaigns that drive engagement. As a founder and producer, I specialise in end-to-end production, collaboration with clients and brands, and delivering innovative video content for live events, music, and corporate contexts. I’m comfortable working across multiple markets and time zones, and I enjoy building teams and partnerships to bring complex creative ideas to life.…

Sam Cowell

I'm a Creative Video Producer and Editor with 13+ years' experience delivering high-quality video content across music, corporate, and live event industries. I founded Able Archer Media and co-founded Ginger Film & Media, leading projects from concept through delivery with a focus on directing, shooting, and editing for international brands. I’m passionate about growing digital audiences and creating multimedia campaigns that drive engagement. As a founder and producer, I specialise in end-to-end production, collaboration with clients and brands, and delivering innovative video content for live events, music, and corporate contexts. I’m comfortable working across multiple markets and time zones, and I enjoy building teams and partnerships to bring complex creative ideas to life.…

Available to hire

I’m a Creative Video Producer and Editor with 13+ years’ experience delivering high-quality video content across music, corporate, and live event industries. I founded Able Archer Media and co-founded Ginger Film & Media, leading projects from concept through delivery with a focus on directing, shooting, and editing for international brands. I’m passionate about growing digital audiences and creating multimedia campaigns that drive engagement.

As a founder and producer, I specialise in end-to-end production, collaboration with clients and brands, and delivering innovative video content for live events, music, and corporate contexts. I’m comfortable working across multiple markets and time zones, and I enjoy building teams and partnerships to bring complex creative ideas to life.

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Work Experience

Founder & Director / Freelance Video Producer at Able Archer Media
January 1, 2013 - November 13, 2025
Founded Able Archer Media in 2016, delivering professional video production across corporate, music, and live event industries. Began career in 2013 shooting and editing music videos and live performances. Produced advertising content and live event coverage for clients such as Computer Orbit and Gorilla Gaming (2016–2021). Expanded into wedding videography (2017–2020). Since 2023, partnered with SONICA and Deer Park Avenue to produce live show and music video content across Germany, Switzerland, and the US. Covered major international festivals including SXSW 2024 and Reeperbahn Festival 2024.
Co-Founder & Video Producer at Ginger Film & Media
January 1, 2016 - November 13, 2025
Co-founded Ginger Film & Media (in partnership with Ginger Music Company). Produced video content for Alvarez Guitars, St. Louis Music, NATAL, Dixon, P. Mauriat, and AUDIX. Directed and produced 'Alvarez TV' YouTube series (100+ episodes) and Alvarez Live; covered NAMM Show 2024 & 2025. Led production across live gigs, theatre, dance competitions, and industry trade shows.

Education

Bachelor of Arts in Performance at Northumbria University
January 1, 2009 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services
    paper Alvarez Guitars - Laureate Series Launch Campaign 2024

    For the launch of Alvarez Guitars’ brand-new Laureate series, I was tasked with creating a video that introduced the models and showcased their standout features. A key focus was communicating the unique blend of handcrafted luthier detail with modern manufacturing. To visualize this, I developed a storyboard built around the imagery of a guitar on a workbench—being polished, inspected, and cared for—highlighting the artistry and precision behind the instrument.

    This video served as the main focal point of the Laureate launch campaign, and I was responsible for the storyboarding, directing, shooting, and editing, ensuring a cohesive narrative that aligned with the brand’s vision.