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I'm Annie Bloj, a fractional creative director and consultant to fashion and consumer-forward clients. I use my vast experience to create and identify brand standards, voice, and consumer base. I design and lead design teams to develop products that speak to an established consumer base and grow the brand to establish new markets. Using my extensive industry network, I connect talent to fill necessary positions to serve the needs of a growing business. Parallel to all efforts, I also run communications for brands, develop narratives, copywriting, and advise on forward-thinking business approaches to ensure expansion and streamlined internal functions. After a 14-year career in fashion design in NYC, I moved with my family to Boulder, CO, for a new adventure. I have enjoyed this lifestyle and have found that my experience and skills can shift to work in different and exciting industries. I'm a mom to two teenage boys who keep me on my toes and updated on the latest slang. I have a decent amount of Rizz, as the kids say.…I'm Annie Bloj, a fractional creative director and consultant to fashion and consumer-forward clients. I use my vast experience to create and identify brand standards, voice, and consumer base. I design and lead design teams to develop products that speak to an established consumer base and grow the brand to establish new markets. Using my extensive industry network, I connect talent to fill necessary positions to serve the needs of a growing business. Parallel to all efforts, I also run communications for brands, develop narratives, copywriting, and advise on forward-thinking business approaches to ensure expansion and streamlined internal functions. After a 14-year career in fashion design in NYC, I moved with my family to Boulder, CO, for a new adventure. I have enjoyed this lifestyle and have found that my experience and skills can shift to work in different and exciting industries. I'm a mom to two teenage boys who keep me on my toes and updated on the latest slang. I have a decent amount of Rizz, as the kids say.

Annie Bloj

PRO

Creative Director, Designer, Product Designer, +1

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I'm Annie Bloj, a fractional creative director and consultant to fashion and consumer-forward clients. I use my vast experience to create and identify brand standards, voice, and consumer base. I design and lead design teams to develop products that speak to an established consumer base and grow the brand to establish new markets. Using my extensive industry network, I connect talent to fill necessary positions to serve the needs of a growing business. Parallel to all efforts, I also run communications for brands, develop narratives, copywriting, and advise on forward-thinking business approaches to ensure expansion and streamlined internal functions. After a 14-year career in fashion design in NYC, I moved with my family to Boulder, CO, for a new adventure. I have enjoyed this lifestyle and have found that my experience and skills can shift to work in different and exciting industries. I'm a mom to two teenage boys who keep me on my toes and updated on the latest slang. I have a decent amount of Rizz, as the kids say.…I'm Annie Bloj, a fractional creative director and consultant to fashion and consumer-forward clients. I use my vast experience to create and identify brand standards, voice, and consumer base. I design and lead design teams to develop products that speak to an established consumer base and grow the brand to establish new markets. Using my extensive industry network, I connect talent to fill necessary positions to serve the needs of a growing business. Parallel to all efforts, I also run communications for brands, develop narratives, copywriting, and advise on forward-thinking business approaches to ensure expansion and streamlined internal functions. After a 14-year career in fashion design in NYC, I moved with my family to Boulder, CO, for a new adventure. I have enjoyed this lifestyle and have found that my experience and skills can shift to work in different and exciting industries. I'm a mom to two teenage boys who keep me on my toes and updated on the latest slang. I have a decent amount of Rizz, as the kids say.

Available to hire

Boulder, United States

I’m Annie Bloj, a fractional creative director and consultant to fashion and consumer-forward clients. I use my vast experience to create and identify brand standards, voice, and consumer base. I design and lead design teams to develop products that speak to an established consumer base and grow the brand to establish new markets. Using my extensive industry network, I connect talent to fill necessary positions to serve the needs of a growing business. Parallel to all efforts, I also run communications for brands, develop narratives, copywriting, and advise on forward-thinking business approaches to ensure expansion and streamlined internal functions.

After a 14-year career in fashion design in NYC, I moved with my family to Boulder, CO, for a new adventure. I have enjoyed this lifestyle and have found that my experience and skills can shift to work in different and exciting industries. I’m a mom to two teenage boys who keep me on my toes and updated on the latest slang. I have a decent amount of Rizz, as the kids say.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Designer - Infant Girls (0-24) at GAP

January 1, 2018 - Present

Managed the entire design team for infant girls (0-24), including knits, wovens, and soft accessories. Responsible for concept, design, development, and partnering with merchandising, production, and marketing to ensure in-store representation while maintaining margin. Developed new categories such as “Special Occasion” and soft hairbows. Worked with the Beatrix Potter estate (Peter Rabbit) and the Paddington Bear licensors to create capsule collections that carefully told the story of each iconic character.

Director of Design - Casual Woven Product at New York & Company

October 1, 2013 - October 20, 2025

Senior Designer - Womens Denim and Woven Washed Product at J.Crew

November 1, 2011 - October 20, 2025

Designed and developed washed product categories that complemented seasonal concepts and hit marketing and merchandising targets. Managed calendar, budget, cross-functional communication, and presentations to the executive team. Gained extensive wet and dry denim processing knowledge through trips to wash laundries and development throughout Asia and Mexico. Attended Denim College sessions.

Director - Womens Wovens and Denim; ELEVEN Lead at Bitten by Sarah Jessica Parker and ELEVEN by Venus Williams

February 1, 2009 - October 20, 2025

Directed a 5-person team responsible for all aspects of communication, design, presentation, fit and production of all woven product for Bitten. Responsible for all communication with Venus Williams and her team for ELEVEN line. Presented concepts, worked directly with Ms. Williams on fit, and put into production all outfits Ms. Williams wore for WTA events. Managed design and fit process and production for the retail ELEVEN collection.

Senior Designer - Womens Wovens at Jimmy’z Surf Company

July 1, 2008 - October 20, 2025

Senior Designer for Womens Wovens.

Designer - Womens Woven Shirts at American Eagle Outfitters

November 1, 2005 - October 20, 2025

Designer for Womens Woven Shirts.

Associate Designer / Assistant Designer - Womens & Girls Woven Shirts; Knits & Sweaters at Abercrombie & Fitch

August 1, 2003 - October 20, 2025

Roles included Associate Designer (Womens & Girls Woven Shirts) and Assistant Designer (Womens & Girls Cut & Sew; Knits & Sweaters).

Senior Designer, Infant Girls at GAP

January 1, 2018 - Present

Managed the entire design team for infant girls (0-24), including knits, wovens, and soft accessories. Responsible for concept, design, development, and partnering with merchandising, production, and marketing to ensure the original concept was represented in-store while maintaining margin. Developed new categories such as Special Occasion and soft hairbows. Collaborated with the Beatrix Potter estate and the Paddington Bear licensors to create capsule collections that told the story of each iconic character.

Director of Design, Casual Woven Product at New York and Company

October 1, 2013 - October 20, 2025

Led a four-person team encompassing woven shirts, outerwear, casual woven bottoms, and all denim. Created concepts, palettes, and fabric boards for 50 deliveries annually. Re-launched the denim category, growing the business from 46 million to 54 million in one year. Re-directed the design, merchandising, production, and marketing teams by reworking fits, fabrics, washes, and production strategies through bi-annual trips to laundries across Asia and Central America. Selected to lead the Critical Few Initiatives team to grow the pants business. Completed a year-long Essentials of Leadership course.

Senior Designer, Womens Denim and Woven Washed Product at J.Crew

November 1, 2011 - October 20, 2025

Designed and developed washed product categories that complemented seasonal concepts and hit marketing and merchandising targets. Managed calendar, budget, cross-functional communication, and presentations to the executive team. Gained extensive wet and dry denim processing knowledge through trips to domestic wash laundries and development throughout Asia and Mexico.

Director, Womens Wovens and Denim; ELEVEN Lead at Bitten by Sarah Jessica Parker and ELEVEN by Venus Williams

February 1, 2009 - October 20, 2025

Directed a 5-person team responsible for all aspects of communication, design, presentation, fit and production of all woven product for Bitten. Managed all communication with Venus Williams and her team for ELEVEN line. Presented concepts, worked directly with Ms. Williams on fit, and put into production all outfits worn for WTA events and matches.

Senior Designer, Womens Wovens at Jimmy’z Surf Company

July 1, 2008 - October 20, 2025

Senior Designer for Womens Wovens, responsible for concept, design, and development.

Designer, Womens Woven Shirts at American Eagle Outfitters

April 1, 2007 - October 20, 2025

Designer for Womens Woven Shirts, contributing to concept, design, development, and execution.

Associate Designer; Assistant Designer, Womens and Girls Woven Shirts; Knits & Sweaters at Abercrombie & Fitch

August 1, 2003 - October 20, 2025

Joined as Associate Designer for Womens and Girls Woven Shirts and as Assistant Designer for Knits and Sweaters with responsibilities across cut & sew, knits, and woven categories.