I’m Abraar Saleem, a growth and digital marketing specialist with 5+ years of experience building and scaling direct-to-consumer e-commerce brands across European and global markets. I’ve helped take DTC brands from launch to strong revenue outcomes—most notably scaling Bella Belts as part of a small, hands-on team focused on CRO, paid media, SEO/SEA, and customer retention.
I blend performance marketing execution with an AI-native workflow to ship faster across acquisition, conversion, and creative. I also operate my own DTC brand end to end, managing Meta and Google Ads with disciplined testing on creatives, offers, and landing pages, while improving funnel performance and lifetime value through continuous CRO.
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