I’m Abraar Saleem, a growth and digital marketing specialist with 5+ years of experience building and scaling direct-to-consumer e-commerce brands across European and global markets. I’ve helped take DTC brands from launch to strong revenue outcomes—most notably scaling Bella Belts as part of a small, hands-on team focused on CRO, paid media, SEO/SEA, and customer retention. I blend performance marketing execution with an AI-native workflow to ship faster across acquisition, conversion, and creative. I also operate my own DTC brand end to end, managing Meta and Google Ads with disciplined testing on creatives, offers, and landing pages, while improving funnel performance and lifetime value through continuous CRO.…

Abraar Saleem

Pro

I’m Abraar Saleem, a growth and digital marketing specialist with 5+ years of experience building and scaling direct-to-consumer e-commerce brands across European and global markets. I’ve helped take DTC brands from launch to strong revenue outcomes—most notably scaling Bella Belts as part of a small, hands-on team focused on CRO, paid media, SEO/SEA, and customer retention. I blend performance marketing execution with an AI-native workflow to ship faster across acquisition, conversion, and creative. I also operate my own DTC brand end to end, managing Meta and Google Ads with disciplined testing on creatives, offers, and landing pages, while improving funnel performance and lifetime value through continuous CRO.…

Available to hire

I’m Abraar Saleem, a growth and digital marketing specialist with 5+ years of experience building and scaling direct-to-consumer e-commerce brands across European and global markets. I’ve helped take DTC brands from launch to strong revenue outcomes—most notably scaling Bella Belts as part of a small, hands-on team focused on CRO, paid media, SEO/SEA, and customer retention.

I blend performance marketing execution with an AI-native workflow to ship faster across acquisition, conversion, and creative. I also operate my own DTC brand end to end, managing Meta and Google Ads with disciplined testing on creatives, offers, and landing pages, while improving funnel performance and lifetime value through continuous CRO.

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Language

Dutch
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Urdu
Intermediate

Work Experience

Founder & Growth Marketer at ASE Digital
October 1, 2025 - Present
Founded and run an independent DTC e-commerce brand, owning growth, marketing, and conversion from acquisition through checkout. Plan and run Meta Ads and Google Ads campaigns (up to €15k/month) focused on profitable customer acquisition and stronger ROAS. Apply CRO and funnel optimisation across landing pages and checkout to lift conversion rate and customer lifetime value. Run continuous testing on creative, offers, and landing pages, using performance data to decide what to scale and what to cut. Build AI-assisted workflows with Claude Code, ChatGPT, Gemini, Higgsfield, Lovable, and ElevenLabs to accelerate content, research, and site builds.
Digital Growth Specialist at Bella Belts B.V.
December 1, 2023 - August 1, 2025
Joined at launch and helped scale two global DTC brands (BellaBelts.com & BuckleyBelts.com) from zero to 7-figure revenue across international markets. Drove website and CRO initiatives — UX, page speed, and checkout improvements — to raise conversion rates across storefronts. Ran competitor and cross-niche analysis to surface acquisition and positioning opportunities, then implemented the winning plays. Owned customer service and retention for international markets, operating across marketing, CX, and strategy in a small team.
Amazon Brand Manager at Dutch Trade Point B.V.
September 1, 2021 - July 1, 2023
Managed multiple product lines across European Amazon marketplaces as the in-house Amazon specialist, including a €10–20k/month ad budget. Ran content marketing, SEO/SEA, and paid search, improving organic rankings, sales, and advertising ROI. Delivered data-driven product-performance reporting to guide listing, pricing, and advertising decisions. Conducted competitor and market research to identify launch and growth opportunities.

Education

Bachelor of Business Administration at The Hague University of Applied Sciences
September 1, 2018 - May 1, 2022
HAVO Diploma at Dalton College, The Hague
January 1, 2015 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Other, Consumer Goods