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I am a curious, entrepreneurial marketing professional with a deep passion for brand storytelling and data-informed campaigns. I thrive on translating insights into creative, performance-driven strategies across digital channels. I enjoy collaborating in fast-paced environments, coordinating cross-functional teams, and continuously learning to stay ahead of marketing trends. I focus on delivering high-performing paid search campaigns and measurable growth for brands.…I am a curious, entrepreneurial marketing professional with a deep passion for brand storytelling and data-informed campaigns. I thrive on translating insights into creative, performance-driven strategies across digital channels. I enjoy collaborating in fast-paced environments, coordinating cross-functional teams, and continuously learning to stay ahead of marketing trends. I focus on delivering high-performing paid search campaigns and measurable growth for brands.

Abrar Ahmed Koppal

Brand Designer, Brand Strategist, Marketing Strategist, +2

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I am a curious, entrepreneurial marketing professional with a deep passion for brand storytelling and data-informed campaigns. I thrive on translating insights into creative, performance-driven strategies across digital channels. I enjoy collaborating in fast-paced environments, coordinating cross-functional teams, and continuously learning to stay ahead of marketing trends. I focus on delivering high-performing paid search campaigns and measurable growth for brands.…I am a curious, entrepreneurial marketing professional with a deep passion for brand storytelling and data-informed campaigns. I thrive on translating insights into creative, performance-driven strategies across digital channels. I enjoy collaborating in fast-paced environments, coordinating cross-functional teams, and continuously learning to stay ahead of marketing trends. I focus on delivering high-performing paid search campaigns and measurable growth for brands.

Available to hire

I am a curious, entrepreneurial marketing professional with a deep passion for brand storytelling and data-informed campaigns. I thrive on translating insights into creative, performance-driven strategies across digital channels.

I enjoy collaborating in fast-paced environments, coordinating cross-functional teams, and continuously learning to stay ahead of marketing trends. I focus on delivering high-performing paid search campaigns and measurable growth for brands.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Head Waiter at Motley Restaurant – Yotel, Manchester

July 1, 2024 - July 1, 2024

Improved customer satisfaction, increasing positive TripAdvisor reviews by 70% in under a year. Led a team of 12+ staff, delivering front-of-house operations, scheduling, and training. Managed deliveries and inventory, ensuring accurate intake, stock rotation, and efficient distribution. Implemented tighter record-keeping to reduce shortages and improve stock flow.

Co-Founder | Marketing & Operations Head at Paíse Global – Luxury Apparel Brand

June 1, 2023 - November 14, 2025

Led multi-channel digital marketing campaigns (search and display), achieving a 35% increase in customer enquiries and a 30% boost in sign-ups. Analyzed campaign performance across Google and Meta, optimizing targeting and creative strategy to improve spend efficiency and conversions. Managed marketing budgets, supplier contracts, and cross-functional teams to ensure timely delivery of assets and product launches. Implemented performance dashboards using Google Analytics and Excel for real-time tracking and decision-making. Directed cross-functional teams of 10+ freelancers and contractors (design, web, social media) to deliver campaigns on time and within budget.

Marketing & Operations Project Associate at M/S A.A. Koppal – FMCG (Rice By-Products), India

June 1, 2021 - June 1, 2021

Led new-market entry strategy and digital advertising rollouts using paid search and social campaigns. Conducted audience and keyword research to optimise reach and cost-efficiency within defined budgets. Delivered a 25% rise in qualified leads through improved ad targeting and a market-informed packaging strategy based on insights. Analysed campaign and sales data, reporting actionable insights to leadership for performance optimisation.

Marketing Intern at Morven Properties – Real Estate Startup, India

June 1, 2019 - June 1, 2019

Supported the marketing team in campaign planning, event promotion, and social media optimisation. Gathered and analysed customer survey data to refine marketing messages and product positioning. Contributed to property sales through well-executed promotional campaigns.