Hi, I'm Abraham Demsew, a Digital Marketing Manager and Creative Director from Addis Ababa, Ethiopia. I specialize in strategic planning, content creation, social media management, and performance analysis, with a proven track record delivering results across B2B and B2C markets.\nI lead cross-functional teams to develop data-driven campaigns, elevate brand visibility, and craft compelling multimedia content—from videos to visuals—that resonate with audiences and meet client goals. I'm passionate about turning insights into engaging experiences online.

Abraham Demsew

Hi, I'm Abraham Demsew, a Digital Marketing Manager and Creative Director from Addis Ababa, Ethiopia. I specialize in strategic planning, content creation, social media management, and performance analysis, with a proven track record delivering results across B2B and B2C markets.\nI lead cross-functional teams to develop data-driven campaigns, elevate brand visibility, and craft compelling multimedia content—from videos to visuals—that resonate with audiences and meet client goals. I'm passionate about turning insights into engaging experiences online.

Available to hire

Hi, I’m Abraham Demsew, a Digital Marketing Manager and Creative Director from Addis Ababa, Ethiopia. I specialize in strategic planning, content creation, social media management, and performance analysis, with a proven track record delivering results across B2B and B2C markets.\nI lead cross-functional teams to develop data-driven campaigns, elevate brand visibility, and craft compelling multimedia content—from videos to visuals—that resonate with audiences and meet client goals. I’m passionate about turning insights into engaging experiences online.

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Language

English
Intermediate
Amharic
Intermediate

Work Experience

Digital Marketing Specialist at Ablaze Labs
December 20, 2024 - Present
Created and edited promotional videos for various digital proposals, enhanced visual storytelling, and supported company profiles across freelance and agency contexts. Led email marketing, content creation, SEO/SEM planning, social strategy, and performance analysis to drive growth.
Digital Marketing Specialist at Ablaze Labs
December 20, 2024 - Present
Creating and managing content strategies for various digital platforms; developing and optimizing social media campaigns with SEO/SEM-driven tactics; analyzing performance metrics; collaborating with the CEO to refine digital marketing processes; driving brand visibility and engagement.
Digital Marketing Manager at Chilada
July 20, 2024 - September 22, 2025
Managed digital marketing campaigns, content creation, and social media across platforms; oversaw performance metrics and delivered client-ready reports; coordinated with cross-functional teams to optimize branding and promotions.
Digital Marketing Manager at Chilada
July 20, 2024 - September 22, 2025
Leading digital marketing efforts, content creation, email marketing, market analysis, and performance analytics; coordinating with creative teams to ensure alignment with client goals and timelines.
Social Media Strategist / Freelancer at Mercy Corps / Lersha
September 20, 2023 - September 22, 2025
Developed social media content strategies for Lersha partnerships with Mercy Corps; produced and edited video content for multiple projects; collaborated on Mercy Corps initiatives; supported practical training and reporting.
Trainer/Instructor at Ethiopian School Meal Initiative (ESMI)
September 20, 2023 - September 22, 2025
Provided practical training on sewing and proper usage of reusable sanitary products in rural areas.
Video Editor at Mercy Corps - Agrifin
September 20, 2023 - September 22, 2025
Developed and edited Agrifin video content for Lersha; worked on multiple video-related projects.
Freelance Digital Marketing Manager at Vestel (Vestel Product Brand)
September 20, 2023 - September 22, 2025
Led and developed digital marketing strategies; collaborated with clients to understand their vision and goals; built comprehensive creative strategies; managed creative teams including designers and copywriters; project management.
Digital Marketing Manager at Chilada
March 20, 2023 - September 22, 2025
Led a team of digital marketers, content creators, and designers; guided campaigns to align with client goals and deadlines; presented reports and adjusted strategies; collaborated across functions to drive growth.
Digital Marketing Manager at Creative Computer System
March 20, 2023 - September 22, 2025
Managed a team of digital marketers, content creators, and designers; provided guidance and ensured alignment with client goals and deadlines; client communications, reporting, and strategy adjustments as needed.
Logistics Officer at Moti Engineering
September 20, 2022 - September 22, 2025
Managed and executed comprehensive digital marketing campaigns; coordinated supply chain activities, vendor relationships, and tracking. Improved efficiency and cost control while supporting branding initiatives.
Logistics Officer at Moti Engineering
September 20, 2022 - September 22, 2025
Managed and executed comprehensive digital marketing campaigns, increasing online engagement and brand awareness for a luxury home appliances brand; created and curated high-quality content for social media channels; improved supply chain efficiency.

Education

BSc Textile and Apparel Merchandising at Ethiopian Institute of Textile and Fashion Technology
June 2, 2018 - July 2, 2021
Bachelor of Science in Textile and Apparel Merchandising at University of Ethiopian Institute of Textile and Fashion Technology
June 1, 2018 - July 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Media & Entertainment, Professional Services, Manufacturing