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I am a results-driven senior performance marketer with 4+ years of hands-on experience managing full-funnel paid media campaigns across Meta, Google Ads, and emerging platforms. I have a proven track record of scaling high-budget accounts, reducing CPA, and maximizing ROI through data-driven decision-making and rigorous A/B testing. I collaborate across creative, CRO, and client success teams, and I actively leverage AI tools to accelerate ideation, copy, and campaign workflows, delivering measurable results for clients.…I am a results-driven senior performance marketer with 4+ years of hands-on experience managing full-funnel paid media campaigns across Meta, Google Ads, and emerging platforms. I have a proven track record of scaling high-budget accounts, reducing CPA, and maximizing ROI through data-driven decision-making and rigorous A/B testing. I collaborate across creative, CRO, and client success teams, and I actively leverage AI tools to accelerate ideation, copy, and campaign workflows, delivering measurable results for clients.

Md Abu Zafur

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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I am a results-driven senior performance marketer with 4+ years of hands-on experience managing full-funnel paid media campaigns across Meta, Google Ads, and emerging platforms. I have a proven track record of scaling high-budget accounts, reducing CPA, and maximizing ROI through data-driven decision-making and rigorous A/B testing. I collaborate across creative, CRO, and client success teams, and I actively leverage AI tools to accelerate ideation, copy, and campaign workflows, delivering measurable results for clients.…I am a results-driven senior performance marketer with 4+ years of hands-on experience managing full-funnel paid media campaigns across Meta, Google Ads, and emerging platforms. I have a proven track record of scaling high-budget accounts, reducing CPA, and maximizing ROI through data-driven decision-making and rigorous A/B testing. I collaborate across creative, CRO, and client success teams, and I actively leverage AI tools to accelerate ideation, copy, and campaign workflows, delivering measurable results for clients.

Available to hire

I am a results-driven senior performance marketer with 4+ years of hands-on experience managing full-funnel paid media campaigns across Meta, Google Ads, and emerging platforms. I have a proven track record of scaling high-budget accounts, reducing CPA, and maximizing ROI through data-driven decision-making and rigorous A/B testing.
I collaborate across creative, CRO, and client success teams, and I actively leverage AI tools to accelerate ideation, copy, and campaign workflows, delivering measurable results for clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Isharify

January 1, 2024 - Present

Planned, executed, and scaled full-funnel Meta (Facebook & Instagram) advertising campaigns, consistently generating qualified leads and improving ROAS. Built and managed custom audiences, lookalike audiences, and retargeting funnels; conducted rigorous A/B testing; monitored account health; produced performance dashboards; collaborated with creative teams; and leveraged AI tools to accelerate ideation and workflow optimization.

Business Development & Digital Marketing Manager at The Brand Tools

January 1, 2021 - December 31, 2024

Managed and grew digital presence across Meta platforms, Google Ads, and e-commerce channels; built cross-channel branding and performance strategies; analyzed customer behavior and campaign data to inform budget allocation, audience strategy, and creative direction; maintained client relationships and delivered performance dashboards; oversaw company website and two e-commerce platforms and CRO.