Bilingual Creative (Chinese / English) with 20+ years of experience building culturally impactful campaigns for global brands such as Nike, Uniqlo, Apple, P&G, iShares, and Toyota. across Asia and the US. Known for leading developing ideas that scale across markets and platforms…

Achilles Li Yiu Pan

Bilingual Creative (Chinese / English) with 20+ years of experience building culturally impactful campaigns for global brands such as Nike, Uniqlo, Apple, P&G, iShares, and Toyota. across Asia and the US. Known for leading developing ideas that scale across markets and platforms…

Available to hire

Bilingual Creative (Chinese / English) with 20+ years of experience building culturally impactful campaigns for global brands such as Nike, Uniqlo, Apple, P&G, iShares, and Toyota. across Asia and the US. Known for leading developing ideas that scale across markets and platforms

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Skills

Experience Level

Language

English
Fluent
Chinese
Fluent

Work Experience

Group Creative Director at Apple Marcom, Greater China
January 1, 2019 - January 1, 2024
• Member of the leadership team, responsible for strategic and operation decisions in the Greater China market. • Acting as the creative representative to co-develop, present, and align on marketing and advertising projects with both World Wide counterparts and local departments. • Led and collaborated with internal teams to generate ideas across different marketing disciplines, such as advertising, retail, channel, social, and PR marketing. • Creative lead for Apple’s WeChat and Douyin official social channels. • Supervised localization of world wide campaigns.
Creative Director at UNIQLO Marcom, Greater China
January 1, 2017 - January 1, 2019
Creative Director, 2017 – 2019 • Established the creative department for UNIQLO China. • Collaborated with global and local marketing teams to develop seasonal campaigns for the Greater China markets, including Mainland China, Taiwan and Hong Kong. • Initiated the City Flagship Store Project in Chongqing, Xi’an, and Nanjing, connecting the brand to local culture through social campaign and in-store experiences. • Partnered with agencies to bring campaigns to life.
Group Creative Director at Translation LLC, New York
January 1, 2015 - January 1, 2017
• Led major accounts including NBA and Champs Sports with a creative partner. • Successfully pitched Jeep’s 70th Anniversary project
Executive Creative Director at Wieden+Kennedy Shanghai
January 1, 2011 - January 1, 2014
• Managed seventy five staff across Creative, Production, Digital, Project Management, and Studio departments. • Oversaw all creative output, including Nike, Disney, Tiffany, Jeep and Converse.
Creative Director/Copywriter at Wieden+Kennedy Shanghai
January 1, 2006 - January 1, 2011
• Led creative work for Nike, Fiat, Levi’s, Heineken and iShares.
Senior Copywriter at Leo Burnett Hong Kong
January 1, 2004 - January 1, 2006
• Created campaigns for major clients like HangSeng Bank, P&G, and Just Gold.
Senior Copywriter at J. Walter Thompson Hong Kong
January 1, 2002 - January 1, 2004
• Contributed to key accounts including Double A, PCCW, Nike, and Nestlé.
Copywriter at Freeway Communications, Hong Kong
January 1, 2000 - January 1, 2002
• Create advertising ideas for company’s clients such as Toyota and Samsung.
Account Executive at Freeway Communications, Hong Kong
January 1, 1999 - January 1, 2000
• Managed client communications and advertising production for Toyota.

Education

Bachelor of Business Administration (BBA), Marketing at The Chinese University of Hong Kong
January 1, 1996 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Other, Computers & Electronics, Consumer Goods, Education, Financial Services, Non-Profit Organization, Travel & Hospitality, Telecommunications

Skills

Experience Level