I am a Performance Marketing Specialist with 4+ years of experience and an MSc in Marketing & Digital Analytics, helping businesses grow through data-driven advertising strategies and measurable results. I have managed and optimised campaigns across Meta, Google, YouTube, LinkedIn, and TikTok Ads, handling budgets up to $150,000 per month and generating over 50,000 qualified leads. My experience spans B2B and B2C sectors, working with clients in transport, education, real estate, IT software, legal tech, finance, medical, and fitness industries across the USA, UK, Germany, Saudi Arabia, and Singapore. I specialise in campaign setup, optimisation, conversion tracking, and performance reporting, using tools such as GTM, GA4, and custom dashboards to transform raw data into clear insights. With strong analytical skills, I analyse large datasets using Excel and IBM SPSS to diagnose business challenges and deliver data-backed recommendations that improve ROI.

Achintha Akash Alwis

I am a Performance Marketing Specialist with 4+ years of experience and an MSc in Marketing & Digital Analytics, helping businesses grow through data-driven advertising strategies and measurable results. I have managed and optimised campaigns across Meta, Google, YouTube, LinkedIn, and TikTok Ads, handling budgets up to $150,000 per month and generating over 50,000 qualified leads. My experience spans B2B and B2C sectors, working with clients in transport, education, real estate, IT software, legal tech, finance, medical, and fitness industries across the USA, UK, Germany, Saudi Arabia, and Singapore. I specialise in campaign setup, optimisation, conversion tracking, and performance reporting, using tools such as GTM, GA4, and custom dashboards to transform raw data into clear insights. With strong analytical skills, I analyse large datasets using Excel and IBM SPSS to diagnose business challenges and deliver data-backed recommendations that improve ROI.

Available to hire

I am a Performance Marketing Specialist with 4+ years of experience and an MSc in Marketing & Digital Analytics, helping businesses grow through data-driven advertising strategies and measurable results. I have managed and optimised campaigns across Meta, Google, YouTube, LinkedIn, and TikTok Ads, handling budgets up to $150,000 per month and generating over 50,000 qualified leads. My experience spans B2B and B2C sectors, working with clients in transport, education, real estate, IT software, legal tech, finance, medical, and fitness industries across the USA, UK, Germany, Saudi Arabia, and Singapore.

I specialise in campaign setup, optimisation, conversion tracking, and performance reporting, using tools such as GTM, GA4, and custom dashboards to transform raw data into clear insights. With strong analytical skills, I analyse large datasets using Excel and IBM SPSS to diagnose business challenges and deliver data-backed recommendations that improve ROI.

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Work Experience

Sales Associate at Skechers
April 1, 2025 - August 1, 2025
Boosted sales performance and conversion by identifying and addressing customer needs; delivered exceptional customer service in a high-traffic retail environment; provided omnichannel support aligning online promotions with in-store research and product discovery.
Social Media Performance Marketer at Starleap
December 1, 2023 - February 1, 2024
Set up and managed Facebook and Instagram campaigns for Slayed Locks; optimized placements and audiences; conducted A/B tests on creatives, audiences, and landing pages; generated daily, weekly, and monthly reports and recommended landing page and paid advertising optimisations.
Performance Marketing Analyst at Surge Global
March 1, 2022 - August 1, 2023
Scaled B2B and B2C PPC campaigns across Google, YouTube, LinkedIn, Facebook, Instagram, TikTok, and Twitter; managed monthly budgets from $5,000 to $150,000 across multiple clients; delivered 15–20x ROAS for Kalungi; shaped digital strategies for clients including Lake Nona, Avis, ClassBubs, BloomTech, Halo Flights, and others; implemented B2B lead generation campaigns on LinkedIn and Google Ads; conducted competitor analysis and budget forecasting; built retargeting funnels and produced regular performance reports.

Education

MSc in Marketing and Digital Analytics at Queen Mary University of London
September 1, 2024 - September 1, 2025
BSc in Business Management (Logistics Management) at NSBM Green University Sri Lanka
March 1, 2018 - December 1, 2021

Qualifications

Google Ads Search Certification
January 11, 2030 - January 15, 2026
Google Ads Display Certification
January 11, 2030 - January 15, 2026
Google Ads Video Certification
January 11, 2030 - January 15, 2026
Google Ads Measurement Certification
January 11, 2030 - January 15, 2026
Google Ads Creative Certification
January 11, 2030 - January 15, 2026
Google Analytics Certification
January 11, 2030 - January 15, 2026
AI-powered performance ads certification
January 11, 2030 - January 15, 2026
Mangools SEO Certification
January 11, 2030 - January 15, 2026

Industry Experience

Transportation & Logistics, Education, Real Estate & Construction, Software & Internet, Financial Services, Healthcare, Life Sciences, Media & Entertainment