Alejandra Carolina Pérez J.

Applied product UX writing across emails, digital flyers, and landing pages, covering UX copy, microcopy, and user-centered messaging. Researched and applied SEO/AEO strategy to improve website search positioning. Built a reusable function that increased the weight of words based on UX, brand, and marketing considerations. Contract ended due to administrative decisions unrelated to performance.

Defined content and voice strategy that drove the blog to account for 90% of total website traffic (99+ articles). Led the launch and management of four social media channels, increasing brand recall by 50%. Managed the corporate website (WordPress/Elementor), keeping UX writing and voice consistent across updates. Advised on UX and product strategy for two mobile app projects, delivering user flows and microcopy. Co-led the design of chatbot flows, transactional emails, and an email marketing strategy for four customer segments.

Contributed to the development of "Apensar," a brain-training game that surpassed 20 million downloads. Coordinated up to three mobile games simultaneously, writing UX copy and microcopy in Spanish and English while partnering with UI design, development, and testing. Supported multilingual releases (including Italian and French) through translation and content coordination. Promoted from Specialist to Product Coordinator based on performance.