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Hi there! I'm David McCurdy, a Revenue and Ad Operations professional based in London. I specialise in delivering accurate ad delivery, QA, reporting, and platform setup across digital and programmatic environments. I thrive on turning data into actionable insights and working cross-functionally with Sales, Account Management, and Finance to align pacing and revenue. I enjoy designing scalable processes, onboarding partners, and resolving delivery and reconciliation issues to improve campaign performance.…Hi there! I'm David McCurdy, a Revenue and Ad Operations professional based in London. I specialise in delivering accurate ad delivery, QA, reporting, and platform setup across digital and programmatic environments. I thrive on turning data into actionable insights and working cross-functionally with Sales, Account Management, and Finance to align pacing and revenue. I enjoy designing scalable processes, onboarding partners, and resolving delivery and reconciliation issues to improve campaign performance.

David McCurdy

Banner Ad Designer, Data Collector, Extra, +1

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Hi there! I'm David McCurdy, a Revenue and Ad Operations professional based in London. I specialise in delivering accurate ad delivery, QA, reporting, and platform setup across digital and programmatic environments. I thrive on turning data into actionable insights and working cross-functionally with Sales, Account Management, and Finance to align pacing and revenue. I enjoy designing scalable processes, onboarding partners, and resolving delivery and reconciliation issues to improve campaign performance.…Hi there! I'm David McCurdy, a Revenue and Ad Operations professional based in London. I specialise in delivering accurate ad delivery, QA, reporting, and platform setup across digital and programmatic environments. I thrive on turning data into actionable insights and working cross-functionally with Sales, Account Management, and Finance to align pacing and revenue. I enjoy designing scalable processes, onboarding partners, and resolving delivery and reconciliation issues to improve campaign performance.

Available to hire

Hi there! I’m David McCurdy, a Revenue and Ad Operations professional based in London. I specialise in delivering accurate ad delivery, QA, reporting, and platform setup across digital and programmatic environments.

I thrive on turning data into actionable insights and working cross-functionally with Sales, Account Management, and Finance to align pacing and revenue. I enjoy designing scalable processes, onboarding partners, and resolving delivery and reconciliation issues to improve campaign performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Revenue Operations Manager at The Sporting News

June 1, 2025 - August 1, 2025

Built and maintained OSI pacing and EOC reporting frameworks. Applied Value CPM analysis across multiple regions. Aligned pacing and reporting with Sales, AM, and Finance teams. Investigated pacing and revenue discrepancies and resolved issues. Performed regular QA checks on delivery and reporting data.

Ad Operations Manager at Narrative Entertainment

September 1, 2024 - May 1, 2025

Onboarded new SSP and platform partners, expanding revenue opportunities. Designed pacing and delivery reports to improve campaign performance. Reduced financial discrepancies by improving reconciliation checks and QA processes. Strengthened JSON, VAST, and ads.txt compliance across campaigns. Monitored live campaigns and investigated delivery or reporting issues. Supported delivery across 30+ monthly campaigns.

Ad Operations Manager at VIDAA

May 1, 2023 - September 1, 2023

Managed global ad operations across CTV and device environments. Delivered QA testing across deep links and multiple TV models.

Senior Global Ad Operations Associate at Roku

September 1, 2021 - April 1, 2023

Activated direct-sold and programmatic deals via Roku OneView. Conducted cross-device QA testing across regions.

Senior Global Ad Operations Associate at WebMD

August 1, 2017 - August 1, 2021

Delivered video, mobile, and display campaigns. Managed monitoring, troubleshooting, and optimisation.

Programmatic & Data Operations Manager at CNN International

April 1, 2016 - August 1, 2017

Optimised desktop, mobile, and video programmatic inventory. Drove yield and eCPM uplift through data analysis. Managed vendor and agency communications.

Various Roles in Ad Tech & Media at Multiple Employers (AD2One, Rocket Fuel, SAY Media, Crimson Publishing, QSoft, TNS World Panel, Lemon Traffic, Incentive Group)

January 1, 2005 - January 1, 2016

Early career roles across advertising technology, media, and market research.