I’ve built 9 years of experience in the digital advertising industry, developing a versatile profile across AdOps, media planning, client services, campaign activation, and strategy. This path has given me a 360º view of the advertising ecosystem, blending analytical, operational, and strategic skills to design and execute campaigns that align with business and brand objectives. I’m results-driven, collaborative, and adaptable to dynamic environments, with a passion for media innovation, analytics, data-driven strategies, and continuous process improvement.

Adrián Vegas

I’ve built 9 years of experience in the digital advertising industry, developing a versatile profile across AdOps, media planning, client services, campaign activation, and strategy. This path has given me a 360º view of the advertising ecosystem, blending analytical, operational, and strategic skills to design and execute campaigns that align with business and brand objectives. I’m results-driven, collaborative, and adaptable to dynamic environments, with a passion for media innovation, analytics, data-driven strategies, and continuous process improvement.

Available to hire

I’ve built 9 years of experience in the digital advertising industry, developing a versatile profile across AdOps, media planning, client services, campaign activation, and strategy. This path has given me a 360º view of the advertising ecosystem, blending analytical, operational, and strategic skills to design and execute campaigns that align with business and brand objectives.
I’m results-driven, collaborative, and adaptable to dynamic environments, with a passion for media innovation, analytics, data-driven strategies, and continuous process improvement.

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Language

Spanish; Castilian
Advanced
English
Advanced

Work Experience

AdOps – Multi-account at Carat
January 1, 2016 - January 1, 2018
Started in AdOps on a multi-account team, gaining a technical understanding of digital media and working with several ad servers to support campaign delivery.
Ampliffy Team Lead – Coca-Cola at Carat
January 1, 2018 - March 1, 2021
Joined the Ampliffy team dedicated to The Coca-Cola Company, delivering client services in media planning and programmatic activation.
Programmatic & Social Trader at Innocean Worldwide
January 1, 2021 - Present
Part of Innocean Worldwide since 2021, contributing to the development of the company’s tech stack (launching DSPs and buying platforms, negotiating with publishers) while managing Hyundai Spain’s programmatic and paid social activity—from strategic planning to campaign activation; collaborating with media, data, and technology operations teams.
Programmatic Manager at GroupM
March 1, 2021 - July 1, 2021
Part of the programmatic team servicing Toyota, involved in planning and activating programmatic campaigns, integrating them with direct buying strategies to improve efficiency.

Education

Bachelor's Degree in Marketing at Universidad Rey Juan Carlos
January 11, 2030 - June 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail

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