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I'm a senior, full-stack content marketing strategist based in Manchester, UK, with 10+ years of experience driving inbound acquisition, CRM lifecycle management, and funnel optimization across global marketplaces. I translate audience data into compelling narratives that drive revenue and growth, delivering measurable business impact through end-to-end content strategies, localisation across 12+ markets, and UX-driven conversion design. I craft scalable content governance and AI-powered production workflows for fast-growth tech and marketplace clients, balancing CPL efficiency with lead quality.…I'm a senior, full-stack content marketing strategist based in Manchester, UK, with 10+ years of experience driving inbound acquisition, CRM lifecycle management, and funnel optimization across global marketplaces. I translate audience data into compelling narratives that drive revenue and growth, delivering measurable business impact through end-to-end content strategies, localisation across 12+ markets, and UX-driven conversion design. I craft scalable content governance and AI-powered production workflows for fast-growth tech and marketplace clients, balancing CPL efficiency with lead quality.

Adam Spawton-Rice

Content Producer, Content Strategist, Marketing Strategist, +4

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I'm a senior, full-stack content marketing strategist based in Manchester, UK, with 10+ years of experience driving inbound acquisition, CRM lifecycle management, and funnel optimization across global marketplaces. I translate audience data into compelling narratives that drive revenue and growth, delivering measurable business impact through end-to-end content strategies, localisation across 12+ markets, and UX-driven conversion design. I craft scalable content governance and AI-powered production workflows for fast-growth tech and marketplace clients, balancing CPL efficiency with lead quality.…I'm a senior, full-stack content marketing strategist based in Manchester, UK, with 10+ years of experience driving inbound acquisition, CRM lifecycle management, and funnel optimization across global marketplaces. I translate audience data into compelling narratives that drive revenue and growth, delivering measurable business impact through end-to-end content strategies, localisation across 12+ markets, and UX-driven conversion design. I craft scalable content governance and AI-powered production workflows for fast-growth tech and marketplace clients, balancing CPL efficiency with lead quality.

Available to hire

I’m a senior, full-stack content marketing strategist based in Manchester, UK, with 10+ years of experience driving inbound acquisition, CRM lifecycle management, and funnel optimization across global marketplaces.

I translate audience data into compelling narratives that drive revenue and growth, delivering measurable business impact through end-to-end content strategies, localisation across 12+ markets, and UX-driven conversion design. I craft scalable content governance and AI-powered production workflows for fast-growth tech and marketplace clients, balancing CPL efficiency with lead quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Content Director at AIDS Memory UK

March 1, 2023 - June 1, 2025

Led media-integrated campaign for the UK's first National AIDS Monument (TV, radio, print, digital), driving public engagement and fundraising.

Global Content Strategist & Marketer (B2B & B2C) at Deliveroo

October 1, 2019 - April 1, 2023

Owned global B2B inbound strategy across 16 markets and 12 languages (UK, EU, SEA, MENA, DACH), delivering a 50% global traffic increase. Developed the 'Share of Stomach' demand-gen programme, identifying £5M in untapped revenue by mapping category-specific consumer data to B2B thought leadership. Led global CRO programme - A/B testing, landing-page optimisation, lead-scoring alignment with Sales - delivering a 2% conversion uplift across all markets. Co-founded Deloveroo, Deliveroo's LGBTQ+ network (employer brand & DEI).

Content Marketing Account Manager at Havas Media Group

September 1, 2012 - September 1, 2017

Executed integrated editorial content campaigns for Domino’s UK and Eurostar; won awards for engagement and creativity. Secured partnerships and revenue growth through strategic new business pitches. Managed live social reporting, PR and influencer outreach; developed and executed SEO, web build and influencer strategies across multiple brands. Launched Havas' LGBTQ+ network to promote global diversity and inclusion.

Brand Marketer at easyJet Holidays

July 1, 2011 - September 1, 2012

Enhanced brand messaging through editorial placements and SEO-driven digital PR.

Content Director (Freelance) / Content Leadership at Adam Makes (Freelance Content Leadership & Consultancy)

September 1, 2017 - Present

Led freelance content leadership across multiple clients, delivering AI-powered content and automation workflows, scalable authoring governance for 40,000+ content items, and full‑funnel inbound strategies (SEO, social, CRM nurture) for scale‑ups in FinTech, Lawtech, Sextech, Healthtech, Edtech and Insurtech; drove revenue uplift and DEI/employer-brand content initiatives.

Global Content Strategist & Marketer at Deliveroo

October 1, 2019 - April 30, 2023

Owned global B2B inbound strategy across 16 markets and 12 languages; developed the 'Share of Stomach' demand-gen programme identifying £5M in untapped revenue; led global CRO programme with A/B testing, landing page optimization, and lead-scoring alignment with Sales, delivering a 2% conversion uplift.

Content Marketing Director / Freelance Content Leadership at Adam Makes

September 1, 2017 - Present

Delivered localized, cross-geo GTM content strategy (UK, US, EU, LATAM) with 133% revenue uplift for Welltech. Implemented AI-powered content and automation workflows across web, CRM, and social. Established scalable authoring workflows for 40,000+ items for Lawhive. Built full-funnel inbound strategies for FinTech, Lawtech, Sextech, Healthtech, Edtech and Insurtech. Led Zopa's FeelGoodMoney relaunch: web build, CRO testing and employer-brand content.