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I'm a data-driven social media manager with over 6 years of agency leadership in brand strategy and 10 years of digital storytelling and media production. I’ve developed high-impact social media programs for toy, gaming, entertainment, and consumer brands, driving engagement and growth across Meta and TikTok. I excel at translating complex concepts into engaging content, leading cross-functional remote teams, and using analytics to maximize ROI. I also pitch new business, conduct channel audits, and stay ahead of emerging tools and platforms to help brands connect with audiences authentically.…I'm a data-driven social media manager with over 6 years of agency leadership in brand strategy and 10 years of digital storytelling and media production. I’ve developed high-impact social media programs for toy, gaming, entertainment, and consumer brands, driving engagement and growth across Meta and TikTok. I excel at translating complex concepts into engaging content, leading cross-functional remote teams, and using analytics to maximize ROI. I also pitch new business, conduct channel audits, and stay ahead of emerging tools and platforms to help brands connect with audiences authentically.

Adam Hopwood

PRO

Social Media Manager, Marketing Strategist, Brand Strategist, +5

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I'm a data-driven social media manager with over 6 years of agency leadership in brand strategy and 10 years of digital storytelling and media production. I’ve developed high-impact social media programs for toy, gaming, entertainment, and consumer brands, driving engagement and growth across Meta and TikTok. I excel at translating complex concepts into engaging content, leading cross-functional remote teams, and using analytics to maximize ROI. I also pitch new business, conduct channel audits, and stay ahead of emerging tools and platforms to help brands connect with audiences authentically.…I'm a data-driven social media manager with over 6 years of agency leadership in brand strategy and 10 years of digital storytelling and media production. I’ve developed high-impact social media programs for toy, gaming, entertainment, and consumer brands, driving engagement and growth across Meta and TikTok. I excel at translating complex concepts into engaging content, leading cross-functional remote teams, and using analytics to maximize ROI. I also pitch new business, conduct channel audits, and stay ahead of emerging tools and platforms to help brands connect with audiences authentically.

Available to hire

Toronto, Canada

I’m a data-driven social media manager with over 6 years of agency leadership in brand strategy and 10 years of digital storytelling and media production. I’ve developed high-impact social media programs for toy, gaming, entertainment, and consumer brands, driving engagement and growth across Meta and TikTok. I excel at translating complex concepts into engaging content, leading cross-functional remote teams, and using analytics to maximize ROI. I also pitch new business, conduct channel audits, and stay ahead of emerging tools and platforms to help brands connect with audiences authentically.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director, Social Media Marketing at Beacon Media Group

January 1, 2019 - January 1, 2025

Led social media marketing for toys, gaming and entertainment properties. Developed and evolved content pillars, brand voices, and channel roadmaps for a portfolio of clients; identified target audiences and tailored content for maximum reach. Oversaw content ideation, curation, and publishing; managed paid social strategy across Meta and TikTok with budget, targeting, and optimization to drive engagement, follower growth, and conversions. Directed community engagement and customer service, pitched new business with audits and content calendars, and stayed ahead of emerging tools and trends.

Freelance Television Writer and Producer at Various, Toronto

January 1, 2015 - January 1, 2019

For-hire writing and production work translating concepts into scripts and digital content for networks including CBC, BBC, TVO, and Netflix. Collaborated with producers and stakeholders to meet deliverable deadlines across Scripted, Unscripted, and Kids & Family genres.

Television Development Manager at marblemedia

January 1, 2015 - January 1, 2017

Management role generating ideas and creating network pitches for Primetime and Kids & Family spaces. Content ideation and network pitches; managed the full development slate, tracked contracts, and facilitated interdepartmental communication.

Freelance Television Writing and Production at Various, Toronto

January 1, 2015 - December 31, 2019

For-hire and contract work with productions and production companies; crafted media storytelling, translated concepts into scripts and digital content for CBC, BBC, and Netflix; managed stakeholders and deadlines.