I'm Adam Humphreys, a Calgary-based SEO and digital marketing consultant with 20+ years of hands-on experience across SMBs, Fortune 500 companies, government organizations, and marketing agencies. I have worked with websites and CMS platforms since 2001, with deep experience in technical SEO, local SEO, ecommerce SEO, PPC, content strategy, WordPress/CMS strategy, and search-led growth. I help clients diagnose ranking, indexing, content, conversion, and revenue blockers, then turn the findings into practical execution plans that developers, designers, executives, and content teams can act on. My work includes SEO audits, canonical/indexation fixes, site architecture recommendations, keyword and demand mapping, paid search strategy, landing page strategy, content strategy, agency support, reporting systems, process documentation, and team training. I bring senior-level SEO and marketing judgment, implementation-aware strategy, and the ability to move quickly from diagnosis to action.

Adam Humphreys

I'm Adam Humphreys, a Calgary-based SEO and digital marketing consultant with 20+ years of hands-on experience across SMBs, Fortune 500 companies, government organizations, and marketing agencies. I have worked with websites and CMS platforms since 2001, with deep experience in technical SEO, local SEO, ecommerce SEO, PPC, content strategy, WordPress/CMS strategy, and search-led growth. I help clients diagnose ranking, indexing, content, conversion, and revenue blockers, then turn the findings into practical execution plans that developers, designers, executives, and content teams can act on. My work includes SEO audits, canonical/indexation fixes, site architecture recommendations, keyword and demand mapping, paid search strategy, landing page strategy, content strategy, agency support, reporting systems, process documentation, and team training. I bring senior-level SEO and marketing judgment, implementation-aware strategy, and the ability to move quickly from diagnosis to action.

Available to hire

I’m Adam Humphreys, a Calgary-based SEO and digital marketing consultant with 20+ years of hands-on experience across SMBs, Fortune 500 companies, government organizations, and marketing agencies. I have worked with websites and CMS platforms since 2001, with deep experience in technical SEO, local SEO, ecommerce SEO, PPC, content strategy, WordPress/CMS strategy, and search-led growth.

I help clients diagnose ranking, indexing, content, conversion, and revenue blockers, then turn the findings into practical execution plans that developers, designers, executives, and content teams can act on. My work includes SEO audits, canonical/indexation fixes, site architecture recommendations, keyword and demand mapping, paid search strategy, landing page strategy, content strategy, agency support, reporting systems, process documentation, and team training.

I bring senior-level SEO and marketing judgment, implementation-aware strategy, and the ability to move quickly from diagnosis to action.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Norwegian
Beginner
French
Beginner

Work Experience

Founder & Principal SEO / PPC Consultant at Making 8 Inc.
May 26, 2009 - Present
SEO and digital strategy consultancy serving direct clients, white-label agency partners, enterprise teams, government organizations, education, and Fortune 500 brands. Lead technical SEO, local SEO, ecommerce SEO, PPC, content strategy, CMS/WordPress strategy, migration planning, QA, and post-launch search monitoring. Create audits, prioritize opportunities, and translate complex ranking, indexing, content, and conversion issues into actionable steps for executives, marketers, developers, designers, and business owners. Build scalable reporting, process documentation, and training systems that help teams execute faster and improve search visibility and lead quality.
Founder & SEO / PPC Consultant at Fresh Standard
July 30, 2006 - October 30, 2009
Founded a boutique SEO and digital marketing consultancy for small businesses. Led SEO strategy, PPC support, content structure, local search, CMS coordination, client communication, scope, and delivery support. Helped clients clarify offers, improve search-friendly site structure, and turn their online presence into practical lead-generation systems.
Private (Armoured Reconnaissance) at King's Own Calgary Regiment, Canadian Armed Forces Primary Reserve
September 25, 2019 - March 26, 2021
Served part-time in an armoured reconnaissance role. Trained in tactical reconnaissance, field discipline, documentation, and domestic operations support.

Education

Psychology / CPSC at University of Calgary
January 1, 2025 - January 1, 2028
Digital Analytics Certificate at University of British Columbia
January 1, 2009 - January 1, 2010

Qualifications

Claude AI Architect Certification
January 11, 2030 - June 16, 2026
Google AI Professional Certificate
January 11, 2030 - June 16, 2026
Google Data Analytics Professional Certificate
January 11, 2030 - June 16, 2026
Google Ads Certification
January 11, 2030 - June 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Government