Available to hire
I’m a producer/director/editor with over 10 years of hands-on experience shaping TV, film, and digital content across commercials, corporate, sports, and arts. I specialize in editing, directing, and motion graphics, bringing a collaborative, solution-focused approach to every project.
From freelance stints with Manchester United TV and Nike to leading roles at DLO Media and NB Audio, I thrive on turning concepts into polished deliverables. I’m passionate about storytelling, craft, and building strong client relationships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Video Producer/Director/Editor at DLO Media
January 1, 2023 - January 1, 2023Directed and edited a wide range of videos for Nike, Diesel, UEFA Euros, BBC, NHS, Thomas Cook, JD Sports, Adidas, Puma, 7L, Yeezy, and more; produced content across commercial, corporate, sports and arts projects from concept to delivery.
Video Editor at Freelance, Manchester
January 1, 2022 - November 28, 2025Video editing and motion graphics for various commercial projects.
Video Producer/Director at Freelance, Manchester
January 1, 2022 - November 28, 2025Producing and directing commercial and creative music productions from concept to delivery.
Video Editor at Virtuoso Music, Freelance
January 1, 2022 - January 1, 2022Editing short and long-form music courses with artists Swifta Beater, Young Chencs, DLR & Workforce.
Video Editor at SKV Communications
January 1, 2014 - January 1, 2014Editor in the Video News Agency department; edited corporate events, advertisements and corporate deliverables for clients including GTL, Selfridges, Co-operative, Visit Manchester and Marketing Manchester.
Creative Director / Label Manager at NB Audio
January 1, 2023 - January 1, 2023Managing a UK-based alternative electronica dance label, representing artists across D&B, Dub & Hip Hop.
Video Producer/Editor at ElektroniqueTV
January 1, 2012 - January 1, 2012Online electronica dance TV documentary featuring top artists and emerging talent in electronic music genres.
Video Producer/Editor at MRA Productions
January 1, 2009 - January 1, 2009Produced and directed over 35 adverts for digital channels and managed a small team.
Video Editor at Manchester United TV
January 1, 2009 - January 1, 2009Edited highlights packages for 16 games including the Champions League Final 2009; edited post-match interviews with players and manager under tight deadlines.
Production Assistant at Archers Mark
January 1, 2009 - January 1, 2009Assisted main camera crew on Nike advertisement/viral shoot in Salford Quays using Phantom high-speed camera.
Film Tutor at Point Blank Music School
January 1, 2008 - January 1, 2008Tutored over 400 children (ages 10-16) to produce and edit 24 music videos for screenings over a 6-week period.
Promoter / Media at KILO EVENTS
January 1, 2008 - January 1, 2008Promoted and organized a series of electronica dance events (Drum & Bass, Electro, Dub Step & Techno); 8 events went live.
Promoter/Media at KILO EVENTS
January 1, 2007 - January 1, 2008Promoted & organised a series of electronica dance events focusing on Drum & Bass, Electro, Dub Step & Techno.
Video Editor at MRA Productions
January 1, 2009 - January 1, 2009Produced and directed over 35 adverts for digital channels; managed a small team including editor, camera and sales.
Video Editor/Producer at ELEKTRONIQUETV
January 1, 2009 - January 1, 2012Online electronica dance TV documentary featuring world-class artists across House, Techno, Drum & Bass; covered both established and emerging talent.
Creative Director / Label Manager at NB Audio
January 1, 2013 - January 1, 2023Managed a UK-based alternative electronica/dance label representing artists across D&B, Dub & Hip Hop.
Video Producer / Director / Editor at DLO Media
January 1, 2014 - January 1, 2023Worked with clients including Nike, Diesel, UEFA Euros, BBC, NHS; oversaw projects from concept to delivery.
Video Editor at Freelance (Manchester)
January 1, 2022 - PresentVideo editing and motion graphics on various commercial projects.
Video Producer / Director / Editor at Freelance (Manchester)
January 1, 2022 - PresentProducing and directing commercial and creative music productions from concept to delivery.
Video Editor at Virtuoso Music
January 1, 2022 - January 1, 2022Editing short and long-form music courses with artists including Swifta Beater, Young Chencs, DLR & Workforce.
Education
BSc TV Production (Hons) at University of Central Lancashire (UCLan)
January 1, 2004 - January 1, 2007Access to HE (Law & Criminology) at MANCAT, Manchester
January 1, 2003 - January 1, 2004Associates Degree in Art at Henry Ford College, Detroit, US
January 1, 2002 - January 1, 2003GCSEs at Wilmslow High School
January 1, 1996 - January 1, 1999Kings High School at Macclesfield
January 1, 1997 - January 1, 1997BSc TV Production (Hons) at University of Central Lancashire (UCLan)
January 1, 2004 - January 1, 2007Access to Higher Education (Law & Criminology) at MANCAT, Manchester
January 1, 2003 - January 1, 2004Associates Degree in Art at Henry Ford College, Detroit, US
January 1, 2002 - January 1, 2003Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet
This is my music video show reel; .
All music videos featured produced, directed and edited by Adam Al Sened
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