Thunderbird Pools - New Luxury Pool Build Lead Gen Campaign

Sales And Marketing Specialist
Thunderbird Pools & Spas • Contract
Oct 2023 - Present • 11 mos
Arizona, United States • Hybrid

Education and training for marketing plans. Developed creative digital content and unique campaigns to drive brand exposure. Wrote social media content to increase engagement with customers. Improved short- and long-term digital marketing strategies.
Supported SEO initiatives to improve content, keywords and branding. Utilized Meta (facebook/ instagram) to promote products, services and content. Tracked and analvzed social media and online marketing initiatives. Posted new content for products and services when managing marketing.
Monitored advancements in social media and technology. Directed social media and digital marketing strategy and initiatives to promote brand building, and revenue-focused activities. Scaled and generated 35x ROAS for new pool builds. Established and oversaw strategic branding and marketing actions and streamlined operations. Drove company vision with collaborative employee engagement techniques.
Increased productivity by creating and implementing
CRM svstems with automation for follow-up sequences and retargeting and nurture campaigns.
Implemented new objectives and procedures to streamline operations. Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.

Skills: Account Management • Ad Optimization • Advertising • Artificial Intelligence (AI) • Branding • Brand Storytelling • Business Strategy • Campaign
Development • Consulting • Content Creation • Content Development • Content Marketing • Creative Strategy • Customer Engagement • Data Analysis • Data Strategies • Development & implementation of marketing plans • Digital Marketing • Digital
Storytelling • Execution of Business Plans • Facebook
Marketing • Go-to-Market Strategy • Growth
Strategies • Google Analytics • Lead Generation • Market Analysis • Marketing • Marketing Automation • Marketing Strategy • Marketing Training • New Marketing Channels • Online Advertising • Online
Branding • Online Marketing Analysis • Pay Per Click
(PPC) • Prospecting Skills • Revenue Generation • SEO
Copywriting • Sales Operations • Sales Planning • Search Engine Marketing (SEM) • Search Engine Optimization (SEO) • Social Media • Social Media Branding • Social Media Communications • Social Media Content Creation • Social Media Integration • Social Media Management • Social Media Marketing • Social Media Optimization (SMO) • Social Media
Strategy • Strategic Marketing • Strategic Planning • Strategic Vision