Sony Music - Organic Campaign Strategy/ Execution UGC & Influencers

Digital Marketer
Sony Music • Contract
Jul 2023 - Present • 1 yr 2 mos

Built network of social media influencers, including celebrities, bloggers and companies to increase brand exposure. Employed storytelling for digital content and developed unique campaigns to promote brand engagement. Collaborated with public figures, companies and press to boost and enhance brand on social media.

Skills: Team Building • Advertising • Brand Storytelling
• Branding • Building Long-term Relationships • Campaign Development • Content Creation • Content Development • Content Marketing • Creative Strategy • Customer Engagement • Data Analysis • Data Strategies • Development & implementation of marketing plans • Digital Marketing • Digital Music Marketing • Digital Storytelling • Establishing Strategic Partnerships • Expert Networks • Facebook Marketing Go-to-Market Strategy • Growth Strategies • Market Analysis • Marketing • Marketing Strategy • Online Advertising • New Marketing Channels • Social
Influence • Social Media • Social Media
Communications • Social Media Integration • Social Media Content Creation • Social Media Marketing • Social Media Strategy • Strategic Marketing • Strategic Partnerships • Strategic Planning • Strategic Vision • Tour Marketing