Digital Marketing Specialist / Demand Generation at SecurityPal AI

Generates demand and marketing qualified leads through organic and paid channels; centralizes HubSpot automation and workflows for marketing activities; analyzes data and creates campaign reports using Google Analytics, Meta Pixel, Reporting Ninja, and HubSpot; utilizes tools such as Vector, Microsoft Clarity, ChatRank, CommonRoom, and Salesforce to analyze data, segment data and optimize marketing approaches. Coordinates with the design team for marketing graphics; conducts LinkedIn outbound campaigns via HeyReach and Sales Navigator; runs ads across Meta, Google, Twitter, TikTok, Reddit with A/B testing when required; performs SEO audits using Semrush and Webflow and assists developers with site optimizations; writes and publishes blogs on Webflow and leads complete social media content strategies focused on generating quality leads.

Sr. Digital Marketing Specialist at IMS Group

Approves designs and ensures content fulfills creative intent across social media, offline materials, and video content. Performs data analysis, generates campaign reports with Google Analytics, Meta Pixel, Iconosquare, HubSpot, and Reporting Ninja for social media and campaign performances. Uses video editing and designing tools as needed; plans, breaks down, and strategizes campaigns; runs ads across Meta, Google, Twitter, TikTok, and other platforms with A/B testing. Manages email marketing campaigns via Mailchimp & Brevo; conducts SEO optimization and audits via Semrush and WordPress; leads and nurtures a team of digital marketers and interns; prepares monthly, quarterly, and yearly marketing plans and budgets; prepares social media, ads, campaigns, and marketing reports weekly and monthly; acts as an anchor between marketing and other departments, ensuring smooth operations; handles social platform postings; assists content team with ideas and execution; creates workflows for camp

Digital Lead / Strategist at Pathao Nepal

Approving designs and ensuring content fulfills the creative brief across social media, offline materials, and video content. Manages video editing and design tools during campaigns; plans, breaks down, and strategizes campaigns; runs ads across Meta, Google, Twitter, TikTok and other platforms; SEO optimization through Semrush and Contentful/WordPress; leads and nurtures a team of digital marketers and interns; prepares monthly, quarterly, and yearly plans and budgets; prepares weekly and monthly marketing reports; acts as a liaison between the marketing side and other departments to ensure smooth operations; handles social postings; assists the content team with ideas and execution; creates flow plans for campaigns; oversees reels/video content including 2D, 3D, and outsourced videos; participates in influencer marketing.

Content Lead / Specialist at Pathao Nepal

Leading and guiding content writers; ensuring content aligns with campaign initiatives and is properly expressed through the design side; planning and scheduling content flow during campaigns; coordinating with other departments and distributing tasks to the content team; verifying and approving content; posting on all social media platforms; assisting with content ideas, plans, and execution; creating flows and plans for campaigns or initiatives; overseeing reels/video content (2D, 3D) and influencer marketing.