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Hi, I'm Heka Addino Prayoga, a Business graduate from Brawijaya University with a GPA of 3.75. I specialize in digital marketing and entrepreneurship, with hands-on experience in social media strategy, creative content ideation, brand development, and advertising. I'm a certified digital marketer who uses data-driven methods to grow brands. I enjoy turning ideas into engaging content and practical campaigns that resonate with audiences across online and offline channels.…Hi, I'm Heka Addino Prayoga, a Business graduate from Brawijaya University with a GPA of 3.75. I specialize in digital marketing and entrepreneurship, with hands-on experience in social media strategy, creative content ideation, brand development, and advertising. I'm a certified digital marketer who uses data-driven methods to grow brands. I enjoy turning ideas into engaging content and practical campaigns that resonate with audiences across online and offline channels.

Heka Addino Prayoga

Digital Marketer, Social Media Manager, Graphic Designer, +5

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Hi, I'm Heka Addino Prayoga, a Business graduate from Brawijaya University with a GPA of 3.75. I specialize in digital marketing and entrepreneurship, with hands-on experience in social media strategy, creative content ideation, brand development, and advertising. I'm a certified digital marketer who uses data-driven methods to grow brands. I enjoy turning ideas into engaging content and practical campaigns that resonate with audiences across online and offline channels.…Hi, I'm Heka Addino Prayoga, a Business graduate from Brawijaya University with a GPA of 3.75. I specialize in digital marketing and entrepreneurship, with hands-on experience in social media strategy, creative content ideation, brand development, and advertising. I'm a certified digital marketer who uses data-driven methods to grow brands. I enjoy turning ideas into engaging content and practical campaigns that resonate with audiences across online and offline channels.

Available to hire

Hi, I’m Heka Addino Prayoga, a Business graduate from Brawijaya University with a GPA of 3.75. I specialize in digital marketing and entrepreneurship, with hands-on experience in social media strategy, creative content ideation, brand development, and advertising. I’m a certified digital marketer who uses data-driven methods to grow brands. I enjoy turning ideas into engaging content and practical campaigns that resonate with audiences across online and offline channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Indonesian

Fluent

Work Experience

Creative Assistant, Editor at PT Trust Asa Mandiri Network (ASANET)

August 1, 2024 - Present

Responsible for ASANET Digital Marketing activity in terms of communicating the brand value through social media platforms. Initiated multiple concepts and ideas to create engaging ASANET product’s digital posters and short form videos. Managed content creation schedule and actively participated in-field for creating content with collaborated talent.

Digital Marketing Intern at PT Aksamedia Mulia Digital

July 1, 2024 - October 17, 2025

Worked with team to handle various client marketing needs. Initiated content planning, designed a new E-Commerce concept (Shopee, TikTok Shop, WhatsApp Business), and managed advertisement activities on Meta Ads for two client businesses: a professional digital printing firm and a distro shop company. Managed Google Business profiles to enhance brand visibility via Google Search and Maps, shaping a fresh identity. Engaged in content creation with talents and supported client promotions at offline events to emphasize brand representation across digital and physical platforms.

Owner at Xore Fragrance

December 1, 2023 - Present

Oversaw development activities including operational, marketing, and financial aspects. Analyzed perfume product concepts, pricing strategies, and marketing trends to ensure these elements match market needs. Managed manufacturing processes to maintain safety and quality.

Owner at Lumee erz

December 1, 2022 - October 17, 2025

Developed a culinary business inspired by the craving for sweets, turning ideas into a fried banana dessert with toppings. Shaped concept, recipe, and branding for Lumeeerz, positioning it as a meal complement. Gained hands-on experience building a business from scratch, including innovating, product testing, and delivering product value.

Group Coordinator of Student Community Service at MMD 1000 -D UB

August 1, 2023 - October 17, 2025

Oversaw all work programs during the activity. Analyzed environmental and educational issues in the location to identify effective solutions. Developed 14 work programs addressing civilian problems and implemented them successfully. Managed teamwork to ensure programs ran effectively.