Creative and data-driven marketing professional with expertise in content creation, SEO, and social media management. I am skilled in building brand visibility, driving engagement, and executing impactful digital strategies across platforms.

Adeena Anjum

Creative and data-driven marketing professional with expertise in content creation, SEO, and social media management. I am skilled in building brand visibility, driving engagement, and executing impactful digital strategies across platforms.

Available to hire

Creative and data-driven marketing professional with expertise in content creation, SEO, and social media management. I am skilled in building brand visibility, driving engagement, and executing impactful digital strategies across platforms.

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Language

English
Fluent

Work Experience

Content Writer & Social Media Manager at Baron Pakistan
February 1, 2025 - Present
Leading content and social media strategy for upcoming DoubleTree by Hilton (Nathiagali) project; scaled digital growth for Lodges by Baron (Hunza) with a 50% boost in organic reach and 45% follower growth across Instagram, Facebook, TikTok, and YouTube; managing community engagement and platform communication across all channels, improving brand sentiment and conversions by 30%; supporting content and brand identity for Baron Hotels (Karbala) and Baron Aviation to ensure consistent messaging across hospitality and aviation sectors.
Content Writer & Social Media Manager at Baron Pakistan
February 1, 2025 - Present
Leading content and social media strategy for upcoming DoubleTree by Hilton (Nathiagali) project, aligning digital communication with luxury hospitality branding. Scaled digital growth for Lodges by Baron (Hunza) with a 50% boost in organic reach and 45% follower growth across Instagram, Facebook, TikTok, and YouTube. Managing community engagement and platform communication across all channels, improving brand sentiment and increasing conversion rates by 30%. Supporting content and brand identity for Baron Hotels (Karbala) and Baron Aviation, ensuring consistent messaging across hospitality and aviation sectors.
Content Writer & Social Media Manager at Baron Pakistan
February 1, 2025 - Present
Lead content and social media strategy for the upcoming DoubleTree by Hilton (Nathiagali) project, aligning digital communication with luxury hospitality branding. Scaled digital growth for Lodges by Baron (Hunza) with a 50% boost in organic reach and 45% follower growth across Instagram, Facebook, TikTok, and YouTube. Managed community engagement and platform communication across all channels, improving brand sentiment and increasing conversion rates by 30%. Supported content and brand identity for Baron Hotels (Karbala) and Baron Aviation, ensuring consistent messaging across hospitality and aviation sectors.
Content & SEO Strategist at Pearl Marketing
January 31, 2025 - October 3, 2025
Boosted engagement by 25% and website traffic by 15% through compelling content and data-backed campaigns; conducted in-depth keyword and competitor analysis using Ahrefs and SEMrush, improving organic search visibility; increased content output by 40% and improved client retention by 10% through optimized content calendars and performance tracking; applied SEO and growth strategies aligned with prior experiences to retain clients and grow organic traffic.
Content & SEO Strategist at Pearl Marketing
January 1, 2025 - October 3, 2025
Boosted engagement by 25% and website traffic by 15% through compelling content and data-backed campaigns. Conducted in-depth keyword and competitor analysis using Ahrefs and SEMrush, improving organic search visibility. Increased content output by 40% and improved client retention by 10% through optimized content calendars and performance tracking. Applied SEO and growth strategies used at Brandcom Digital to drive results for 20+ clients.
Content & SEO Strategist at Pearl Marketing
January 1, 2025 - October 3, 2025
Boosted engagement by 25% and website traffic by 15% through compelling content and data-backed campaigns. Conducted in-depth keyword and competitor analysis using Ahrefs and SEMrush, improving organic search visibility. Increased content output by 40% and improved client retention by 10% through optimized content calendars and performance tracking. Applied SEO and growth strategies used at Brandcom Digital, where she previously retained 95% of 20+ clients and improved organic traffic by 20%.
Marketing Associate at DeafTawk
May 31, 2023 - October 3, 2025
Strengthened online presence, growing social engagement by 35% and follower base by 40% through inclusive and impactful campaigns; led strategic brand visibility initiatives, resulting in a 20% increase in media coverage and positive public sentiment; experience included campaign leadership and audience research that informed later leadership roles.
Marketing Associate at DeafTawk
May 1, 2023 - October 3, 2025
Strengthened online presence, growing social engagement by 35% and follower base by 40% through inclusive and impactful campaigns. Led strategic brand visibility initiatives, resulting in a 20% increase in media coverage and positive public sentiment. Experience also included campaign leadership and audience research, later applied at RAMC Events to lead a 10-member team and drive 35% more leads.
Marketing Associate at DeafTawk
May 1, 2023 - October 3, 2025
Strengthened online presence, growing social engagement by 35% and follower base by 40% through inclusive and impactful campaigns. Led strategic brand visibility initiatives, resulting in a 20% increase in media coverage and positive public sentiment. Experience also included campaign leadership and audience research - later applied at RAMC Events to lead a 10-member team and drive 35% more leads.

Education

Bachelor of Science at Bahria University
August 1, 2021 - May 1, 2025
Bachelor of Science in Media Studies at Bahria University, Islamabad, Pakistan
August 1, 2021 - May 1, 2025
Bachelor of Science in Media Studies at Bahria University
August 1, 2021 - May 20, 2025

Qualifications

Marketing Tools: Google Analytics, Ahrefs, SEMrush, HubSpot
January 11, 2030 - October 3, 2025
Design & Content: Canva, Adobe Photoshop
January 11, 2030 - October 3, 2025
Project Management: Asana, Trello
January 11, 2030 - October 3, 2025
Digital Platforms: Facebook, Instagram, LinkedIn, TikTok
January 11, 2030 - October 3, 2025
Microsoft Office: Advanced Excel, MS Office, MS Power Point
January 11, 2030 - October 3, 2025
Google Analytics
January 11, 2030 - October 3, 2025
Ahrefs
January 11, 2030 - October 3, 2025
SEMrush
January 11, 2030 - October 3, 2025
HubSpot
January 11, 2030 - October 3, 2025
Canva
January 11, 2030 - October 3, 2025
Adobe Photoshop
January 11, 2030 - October 3, 2025
Asana
January 11, 2030 - October 3, 2025
Trello
January 11, 2030 - October 3, 2025
Microsoft Excel
January 11, 2030 - October 3, 2025
Microsoft Office
January 11, 2030 - October 3, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services