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I am a marketing and performance professional with over 10 years of experience across agency and brand environments. I specialize in digital campaigns, media planning and cross-channel execution, taking a hands-on approach to both strategy and day-to-day delivery. I excel at leading teams, shaping strategies, and turning data into actionable insights that drive growth. I value collaboration with cross-functional teams and stakeholders to deliver results and improve ROAS.…I am a marketing and performance professional with over 10 years of experience across agency and brand environments. I specialize in digital campaigns, media planning and cross-channel execution, taking a hands-on approach to both strategy and day-to-day delivery. I excel at leading teams, shaping strategies, and turning data into actionable insights that drive growth. I value collaboration with cross-functional teams and stakeholders to deliver results and improve ROAS.

Adhwa Afifah Binti Zalil

Brand Designer, Designer, Product Designer, +2

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I am a marketing and performance professional with over 10 years of experience across agency and brand environments. I specialize in digital campaigns, media planning and cross-channel execution, taking a hands-on approach to both strategy and day-to-day delivery. I excel at leading teams, shaping strategies, and turning data into actionable insights that drive growth. I value collaboration with cross-functional teams and stakeholders to deliver results and improve ROAS.…I am a marketing and performance professional with over 10 years of experience across agency and brand environments. I specialize in digital campaigns, media planning and cross-channel execution, taking a hands-on approach to both strategy and day-to-day delivery. I excel at leading teams, shaping strategies, and turning data into actionable insights that drive growth. I value collaboration with cross-functional teams and stakeholders to deliver results and improve ROAS.

Available to hire

I am a marketing and performance professional with over 10 years of experience across agency and brand environments. I specialize in digital campaigns, media planning and cross-channel execution, taking a hands-on approach to both strategy and day-to-day delivery.

I excel at leading teams, shaping strategies, and turning data into actionable insights that drive growth. I value collaboration with cross-functional teams and stakeholders to deliver results and improve ROAS.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Fluent

Work Experience

Junior Partner / Senior Performance Marketing Manager at KLIKK HUB SDN BHD

March 1, 2025 - Present

Co-lead paid media strategy across Meta, TikTok and Google platforms; manage campaign planning, execution and optimization across multiple client accounts; oversee budget allocation and campaign performance tracking; present campaign updates and recommendations to clients; support proposal development and onboarding of new clients.

Brand & Digital Marketing Manager at DISRUPTIVE CONCEPTS SDN BHD - TA CO BELL MALAYSIA

August 1, 2022 - May 31, 2024

Plan, manage and coordinate marketing efforts for new store openings across Malaysia; plan and synchronize touchpoints (local-store marketing, point of sale, social media and digital) for promotional campaigns; assist in planning and implementing new product launches; work with external suppliers to increase brand presence and growth; manage external agencies for social, creative, PR, media and affiliates; monitor and analyze campaign deliverables and results from agencies’ reports and internal data systems for Taco Bell International.

Manager, Strategy and Performance – Marketing Services at AXIA TA DIGITAL & ANALYTICS SDN BHD

September 1, 2021 - July 31, 2022

Strategizing and planning digital campaigns with account managers for health, beauty, cosmetics, footwear, NGO and e-wallet sectors; managing and assisting the team in optimizing and executing digital campaigns for social bidding platforms.

Marketing Manager at FASHIONVALET SDN BHD

March 1, 2018 - March 1, 2021

Plan and monitor budget allocations across traditional and digital media, PR & partnerships, sponsorships and other external partners; manage the team in disseminating curated content; plan, coordinate and execute campaigns and brand content to support revenue growth while maintaining brand exposure; assist internal brand and sales teams in strategizing and boosting slow-moving items to meet sell-through targets; organize and manage collaborations with external brands; plan, execute and evaluate performance marketing to meet KPI of awareness and ROAS; monitor revenue deliveries and results from post-campaign data and agency reports for social, email and online advertising.

Senior Media Planner at UNIVERSAL MCCANN, IPG MEDIABRANDS

April 1, 2017 - March 31, 2018

Provide 360 media solutions via traditional and digital platforms; strategize and prepare media schedules; coordinate with external creative, media owners and agencies for collateral; report post-campaign results and consolidate budgets across multiple external parties for final finances checks.

Digital Planner / Performance Planner at ZENITH MALAYSIA

July 1, 2014 - March 31, 2017

Liaise with clients to execute digital advertising solutions across multiple industries; analyze target audiences using media tools; set up and optimize ads on bidding platforms (Google Ads Manager, Meta Ads Manager); implement tracking and goal tags (Sizmek, Google Tag Manager) for traffic tracking, retargeting and conversion-optimised campaigns.

Assistant Manager Client Servicing at FOREFRONT STUDIO SDN. BHD.

July 1, 2012 - June 30, 2014

Liaise with top property developers to execute major advertising campaigns; prepare sales proposals; plan timelines, structure and strategies for collaborations; act as the contact point between internal (agency) and external (client) sources; formulate financial plans including projections, quotations and accounts receivable; implement internal accounting systems.