Marketing Communications Specialist at Haworth, Singapore

Lead artistic direction and narrative development for campaign initiatives; build brand visuals and storylines aligned with corporate guidelines with AI insights. Conceptualize and produce assets for multi-channel internal campaigns, including Haworth.com updates, product launches, event visuals, and video productions. Manage end-to-end project lifecycles, oversee timelines, budgets, and resources, and drive data-driven decisions through market research. Oversee and lead a team of junior creatives and external agencies.

Art Director (Brand Marketing) at Haworth, Singapore

Conceptualised and executed multi-channel marketing campaigns across APAC and EU markets, adapting global brand strategies to local preferences across posters, websites, events, and social media. Leveraged photography, illustration, and motion graphics to support brand storytelling and integrated campaigns.

Senior Graphic Designer (Brand Marketing) at Haworth, London

Developed client engagement strategies and deliverables such as client-specific RFP websites & playbooks, and fronted Quarterly Business Reviews (QBRs) to drive account conversion. Mentored junior designers and provided creative leadership as part of the Aspiring Leaders Program, managing timelines and creative output for regional marketing teams.

Graphic Designer at Haworth, Singapore

Collaborated with Global Account Managers to bridge creative design and commercial strategy, focusing on interactive storytelling and immersive brand experiences. Achieved measurable impact, including CTR improvements and a streamlined product catalogue to support sales pitches.