Hi, I’m Aditi Sharma, a results-driven digital marketing specialist with 5+ years of experience across product- and service-based companies. I help brands grow online by optimizing SEO, content strategy, social media, and performance marketing to drive traffic, engagement, and ROI. I enjoy turning data into action—building cross-channel campaigns, refining user experiences, and collaborating with teams to deliver growth. I’ve supported healthcare, consumer goods, and tech-enabled brands through analytics, optimization, and creative strategy.

Aditi Sharma

Hi, I’m Aditi Sharma, a results-driven digital marketing specialist with 5+ years of experience across product- and service-based companies. I help brands grow online by optimizing SEO, content strategy, social media, and performance marketing to drive traffic, engagement, and ROI. I enjoy turning data into action—building cross-channel campaigns, refining user experiences, and collaborating with teams to deliver growth. I’ve supported healthcare, consumer goods, and tech-enabled brands through analytics, optimization, and creative strategy.

Available to hire

Hi, I’m Aditi Sharma, a results-driven digital marketing specialist with 5+ years of experience across product- and service-based companies. I help brands grow online by optimizing SEO, content strategy, social media, and performance marketing to drive traffic, engagement, and ROI.

I enjoy turning data into action—building cross-channel campaigns, refining user experiences, and collaborating with teams to deliver growth. I’ve supported healthcare, consumer goods, and tech-enabled brands through analytics, optimization, and creative strategy.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Hindi
Fluent

Work Experience

Digital Marketing Lead at Medkarma HealthCare Solutions Pvt. Ltd.
June 1, 2024 - November 17, 2025
Led social media across Instagram, Facebook, LinkedIn, X, YouTube, and Alignable; planned and published content calendars aligned with campaign goals. Increased engagement by 38% through content refinement and strategy optimization. Executed SEO strategies (keyword research, on-page, technical audits) achieving 2nd position rankings, boosted organic traffic, and improved site speed/user experience. Ran paid social ads for lead generation and brand awareness, leveraging Google Analytics, Search Console, and SEMrush for performance measurement.
Marketing Executive at Nureca (Dr Trust), Chandigarh
May 1, 2024 - May 1, 2024
Improved conversion rate by 1.35% through targeted promotions. Drove 10% revenue increase via SEO enhancements and CRO. Executed Email (8.59% ROI) and WhatsApp (13.03% ROI) campaigns. Managed campaigns across IndiaMart, GeM, and ONDC for offline reach. Used Shopify for website management and updates.
Digital Marketing Executive at LetsShave, Chandigarh
March 1, 2023 - March 1, 2023
Coordinated influencer collaborations to amplify brand visibility and reach. Managed Instagram and Facebook campaigns, increasing engagement by 40%. Responded to DMs and comments promptly, improving customer satisfaction and loyalty. Achieved a 20% growth in social media engagement by optimizing post timings and formats. Handled content posting and community management on Instagram and Facebook. Boosted organic revenue by 38.6% YoY through SEO. Increased sessions by 24.2% via SMS and 13% via email campaigns. Improved page speed by 34% with content and image optimization. Collaborated with partners and agencies for acquisition campaigns. Enhanced lead forms, CTAs, and landing pages.
Digital Marketing Executive at Alvizia Healthcare, Chandigarh
May 1, 2021 - May 1, 2021
Achieved 3.2x ROI on Flipkart Ads through market research and targeting. Designed creatives using Canva and CorelDRAW to improve engagement. Conducted competitor analysis and optimized landing pages for retention. Presented weekly conversion and funnel reports to marketing teams. Launched video campaigns on YouTube, increasing average view duration by 30%. Managed daily interactions, responding to messages and comments to build community trust. Increased LinkedIn page reach by 60% via consistent posting and audience targeting. Grew Instagram followers by 45% and boosted overall follower count by 25% across platforms. Collaborated with partners/agencies for acquisition campaigns; enhanced lead forms, CTAs, and landing pages.
Social Media Marketing Lead at Medkarma HealthCare Solutions Pvt. Ltd.
June 1, 2024 - Present
Managed multi-platform social media accounts (Instagram, Facebook, LinkedIn, X, YouTube, Alignable); planned content calendars aligned with brand and campaign objectives; increased overall engagement by 38% (LinkedIn by 21%) through optimized content strategy and performance analysis. Created platform-specific content (posts, reels, stories, short-form videos) and executed paid social campaigns for lead generation and brand visibility. Implemented end-to-end SEO strategies (keyword research, on-page, technical SEO) achieving top-5 Google search rankings for targeted keywords, improving organic traffic, site speed, and UX. Analyzed performance using Google Analytics, Search Console, SEMrush, Meta Business Suite; leveraged Canva and scheduling tools.
Marketing Executive at Nureca (Dr Trust), Chandigarh
April 1, 2023 - May 1, 2024
Improved conversion rate by 1.35% through targeted promotions and drove a 10% revenue increase via SEO enhancements and CRO. Managed Email (8.59% ROI) and WhatsApp (13.03% ROI) campaigns. Ran campaigns across IndiaMart, GeM, and ONDC for offline reach. Used Shopify for website management and updates.
Digital Marketing Executive at LetsShave, Chandigarh
June 1, 2021 - March 1, 2023
Coordinated influencer collaborations to amplify brand visibility and reach; increased Instagram and overall social media engagement (up to 40%) through optimized post timings and formats; improved organic revenue by 38.6% YoY via SEO; boosted sessions through SMS and email campaigns; enhanced page speed and collaborated with partners/agencies for acquisition campaigns.
Digital Marketing Executive at Alvizia Healthcare, Chandigarh
June 1, 2020 - May 1, 2021
Achieved 3.2x ROI on Flipkart Ads through market research and targeting; designed creatives using Canva and CorelDRAW to improve engagement; launched YouTube video campaigns increasing average view duration by 30%; grew LinkedIn page reach by 60% and Instagram followers by 45%; scheduled and monitored posts to boost follower count by 25% across platforms.

Education

MBA – Business Analytics at SRM University, Chennai
August 1, 2023 - June 1, 2025
B.E. – Computer Science at Chandigarh University
August 1, 2016 - May 1, 2020
MBA – Business Analytics at SRM University, Chennai
August 1, 2023 - June 1, 2025
B.E. – Computer Science at Chandigarh University
August 1, 2016 - May 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Software & Internet, Consumer Goods, Retail, Education, Professional Services