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Performance marketing specialist with 4+ years of hands-on experience planning, buying, and optimizing Google Ads and Meta Ads campaigns. Experienced in full-funnel performance marketing, conversion tracking, and data-driven optimization to drive high-value leads and DTC ecommerce growth across US, Australia, and Canada. Skilled in building GA4 and Google Tag Manager tracking infrastructure, audience segmentation and retargeting, creative strategy and ad copy, and performance reporting that ties ad spend to business outcomes. Proven ability to manage significant ad budgets, improve CPL/CPA efficiency, and scale campaigns using systematic testing and CRM automation.…Performance marketing specialist with 4+ years of hands-on experience planning, buying, and optimizing Google Ads and Meta Ads campaigns. Experienced in full-funnel performance marketing, conversion tracking, and data-driven optimization to drive high-value leads and DTC ecommerce growth across US, Australia, and Canada. Skilled in building GA4 and Google Tag Manager tracking infrastructure, audience segmentation and retargeting, creative strategy and ad copy, and performance reporting that ties ad spend to business outcomes. Proven ability to manage significant ad budgets, improve CPL/CPA efficiency, and scale campaigns using systematic testing and CRM automation.

Aditya Mehrotra

Performance Marketer, Digital Marketer, PPC Manager, +4

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Performance marketing specialist with 4+ years of hands-on experience planning, buying, and optimizing Google Ads and Meta Ads campaigns. Experienced in full-funnel performance marketing, conversion tracking, and data-driven optimization to drive high-value leads and DTC ecommerce growth across US, Australia, and Canada. Skilled in building GA4 and Google Tag Manager tracking infrastructure, audience segmentation and retargeting, creative strategy and ad copy, and performance reporting that ties ad spend to business outcomes. Proven ability to manage significant ad budgets, improve CPL/CPA efficiency, and scale campaigns using systematic testing and CRM automation.…Performance marketing specialist with 4+ years of hands-on experience planning, buying, and optimizing Google Ads and Meta Ads campaigns. Experienced in full-funnel performance marketing, conversion tracking, and data-driven optimization to drive high-value leads and DTC ecommerce growth across US, Australia, and Canada. Skilled in building GA4 and Google Tag Manager tracking infrastructure, audience segmentation and retargeting, creative strategy and ad copy, and performance reporting that ties ad spend to business outcomes. Proven ability to manage significant ad budgets, improve CPL/CPA efficiency, and scale campaigns using systematic testing and CRM automation.

Available to hire

Performance marketing specialist with 4+ years of hands-on experience planning, buying, and optimizing Google Ads and Meta Ads campaigns. Experienced in full-funnel performance marketing, conversion tracking, and data-driven optimization to drive high-value leads and DTC ecommerce growth across US, Australia, and Canada.

Skilled in building GA4 and Google Tag Manager tracking infrastructure, audience segmentation and retargeting, creative strategy and ad copy, and performance reporting that ties ad spend to business outcomes. Proven ability to manage significant ad budgets, improve CPL/CPA efficiency, and scale campaigns using systematic testing and CRM automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Paid Media Specialist at Goranggo & Co

April 1, 2022 - Present

Plans, launches, and optimizes Google Ads campaigns across Search, Shopping, Performance Max, Display, and Remarketing for US, Canada, and Australia clients in legal, dental, home services, and DTC ecommerce. Manages $20,000+ Google Ads spend for lead generation by structuring campaigns by practice and geography, building aggressive negative keyword lists, and optimizing toward qualified intake events. Runs Meta Ads for lead generation and ecommerce across 8–12 concurrent accounts using CBO/ABO, lookalike and interest-based prospecting, and multi-stage retargeting. Achieved 954 leads at an average CPL of $29.86 over 15 months on a healthcare account, with best-performing campaigns reaching $10.83 CPL above market average. Managed $95,000+ spend across 239 campaigns for a US law firm, delivering $236 cost per qualified lead via post-intake conversion optimization. Implemented end-to-end conversion tracking using GA4 events, Google Tag Manager, Meta Pixel and Conversions API, custom co

Digital Marketing Executive at Satsguru Travel and Tourism Services

November 1, 2021 - March 31, 2022

Planned and executed Meta Ads lead generation campaigns for travel packages targeting international audiences, reducing cost per lead from $40–50 to $20–25 via audience segmentation and persona-based creative testing. Managed cross-channel paid media reaching 50,000+ users and increasing lead volume by 25% in the first month. Executed segmented email marketing campaigns with optimized copy and audience lists, increasing email open rate by 35%.

Digital Marketing Consultant at GEC Group

September 1, 2020 - October 31, 2021

Designed and managed LinkedIn Ads and Sales Navigator outreach campaigns for B2B clients, delivering 20% improvement in lead generation. Developed paid and organic content strategies on LinkedIn to grow client accounts by an average of 500 qualified followers per month. Collaborated on conversion rate optimization initiatives, driving a 30% increase in site traffic and a 10% lift in conversion rates.

Digital Marketing Intern at Make Me Builder

March 1, 2020 - August 31, 2020

Managed paid search and paid social campaigns on Google Ads and Meta Ads and analyzed performance data in Google Analytics to support optimization and budget allocation decisions.

Digital Marketing Intern at Qversity

December 1, 2019 - February 29, 2020

Executed Google Ads and paid social campaigns focused on audience targeting, bidding strategy, and budget efficiency. Performed on-page and off-page SEO to improve organic search rankings and site visibility.