Available to hire
I’m Rahul Rathod, a creative brand designer with 10+ years of experience shaping brands from concept to execution. I specialize in building strong visual identities and design systems—covering logo and brand design, guideline development, creative direction, and consistent rollout across digital and print.
In my recent roles, I’ve led end-to-end campaign and asset creation for websites, landing pages, email creatives, presentations, and advertisements, while also managing print production and vendor coordination. I enjoy collaborating with marketing and stakeholders to align creative with business goals, and I keep workflows fast and modern by leveraging AI tools like ChatGPT, Claude, Gemini, RunwayML, and others for ideation and production support.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Work Experience
Sr. Graphic & Brand Designer at ExpressKitchen.com (Acquired by ExpressKitchen.com)
October 1, 2022 - June 1, 2026Created visual concepts for 20+ marketing campaigns to strengthen brand consistency across digital and print. Produced 200+ marketing assets including landing pages, email campaigns, presentations, websites, and digital advertisements. Crafted executive-level presentations for leadership teams, managed end-to-end print production and QA with vendor coordination, and mentored junior designers through creative reviews and professional development. Led rebranding initiatives, directed retail branding and renovation projects to improve customer experience, and facilitated creative workshops to enhance campaign messaging. Performed market, competitor, and audience research to support strategic creative decisions, and used AI-assisted workflows for faster brand guideline and campaign asset creation.
Senior Graphic & Brand Designer at Express Kitchen Pvt. Ltd.
October 1, 2022 - June 1, 2026Led creation of promotional and advertising materials — email campaigns, landing pages, websites, presentations, print assets, and Google Ads — aligned to brand standards. Designed executive-level presentation decks for cross-functional stakeholders and leadership, ensuring clarity, visual impact, and brand coherence. Developed brand-aligned illustrations and infographics from concept sketches, translating complex data into engaging, accessible visual formats. Managed end-to-end design projects: from brief and stakeholder alignment through mockups, hi-fidelity comps, and production-ready asset delivery. Oversaw the full print production cycle — rendering, QA, and vendor coordination — ensuring consistency and quality of all final outputs. Drove adoption of new design workflows, tools, and industry best practices to enhance team efficiency and elevate output quality.
Graphic Designer at Express Kitchen Pvt. Ltd.
October 1, 2022 - PresentCollaborated with multiple teams to create promotional and advertising materials including email campaigns, landing pages, websites, presentations, documents, print assets and Google ads. Designed presentation materials for diverse stakeholders, created branding-based illustrations and infographics, produced and oversaw printing tasks, and managed end-to-end production from concept to delivery while ensuring quality, timelines, and consistency. Drove innovation through new workflows and design trends.
Freelance Graphic/UI Designer at Freelance Work
October 1, 2022 - PresentWorking as a freelance designer creating various creative branding and UI design projects.
Freelance Graphic Designer at TerraLiving
July 5, 2021 - December 31, 2022Delivered freelance design work for TerraLiving including custom macrame visuals, Instagram reels/story designs, exhibition art designs, and editorial brochures and marketing materials to support branding and marketing efforts.
Graphic/UI Designer at Sanvi IT (Take over by Express Kitchen Pvt Ltd)
March 30, 2018 - August 31, 2025Worked as graphic/UI designer until the company was taken over by Express Kitchen Pvt Ltd.
Graphic/UI Designer at Sanvi IT (Take over by Express Kitchen Pvt Ltd)
March 30, 2018 - August 31, 2025Worked as part of the design team focused on branding, UI design, and marketing material creation before takeover by Express Kitchen Pvt Ltd.
Design Lead / Senior Graphic Designer at Sanvi IT
March 28, 2018 - September 30, 2022Oversee internal- and external-facing online and print creative materials from conception to final delivery; provide clear creative direction and feedback to the design team; lead strategic design thinking and storytelling through design; ensure brand standards across all materials and manage multiple projects simultaneously.
Senior Graphic/UI Designer at Express Kitchen Pvt Ltd
March 28, 2018 - PresentOversee all design projects from conception to delivery. Design original pieces including illustrations and infographics. Refine images, fonts, and layouts using graphic design software. Apply typography techniques. Generate ideas to portray concepts and advertise products/services. Increase user friendliness in digital products. Maintain brand consistency throughout all marketing projects. Liaise with marketing and design teams ensuring deadlines are met. Stay up-to-date with industry developments and tools. Have hands-on experience with Adobe Creative Suite and other design software. Responsible for marketing collateral, brand book, product brochures and catalogs, proposals & presentations, re-engagement emails, newsletters, customer journey, signage, digital and outdoor signs, website landing page updates, icon design and some animations.
Senior Graphic/UI Designer at Express Kitchen Pvt Ltd
March 28, 2018 - PresentOversee all design projects from conception to delivery including original pieces such as illustrations and infographics. Refine images, fonts, and layouts; apply typography techniques; portray concepts to advertise products/services; increase user friendliness in digital products while maintaining brand consistency across marketing projects. Liaise with marketing and design teams to meet deadlines and stay updated with industry developments and tools. Responsible for marketing collateral, brand book, product brochures, proposals, signage, digital and outdoor signage, website landing pages, icon design, interface, and some animations.
Sr. Graphics and Brand Designer at Sanvi IT (Acquired by ExpressKitchen.com)
March 1, 2018 - September 1, 2022Worked as a senior graphics/brand designer contributing to brand-focused creative execution (details not provided in the resume beyond the tenure).
Graphic Designer / Creative Lead at Sanvi IT (Acquired by Express Kitchen Pvt. Ltd.)
March 1, 2018 - September 1, 2022Oversaw all internal and external creative materials from conception to final delivery, maintaining brand consistency across every touchpoint. Provided creative direction, mentoring, and quality feedback to junior designers to meet organisational and client objectives. Led strategic design brainstorms in partnership with the communications team, leveraging visual storytelling to sharpen messaging. Conceptualised and developed logos, typography systems, and brand identity assets for multiple client brands simultaneously. Managed multi-project workloads while upholding quality standards, stakeholder alignment, and delivery timelines.
Graphic Designer at First Impression
October 1, 2017 - February 1, 2018Graphic design role (specific projects and responsibilities not detailed in the resume).
Graphic Designer at First Impression Communications (Closed)
October 1, 2017 - March 1, 2018Brainstormed and conceptualised creative themes for diverse design briefs; produced style guides, presentations, and project visualisations. Designed and coded digital marketing assets — templates, website layouts, banners — bridging design and front-end implementation. Served as design lead, ensuring quality output from the creative team and coordinating between marketing and design departments. Coordinated exhibition graphics and prepared regular project progress reports for stakeholders.
Graphic Designer at First Impression Communications
October 1, 2017 - March 1, 2018Brainstormed and conceptualised creative themes for diverse design briefs; produced style guides, presentations, and project visualisations. Designed and coded digital marketing assets — templates, website layouts, and banners — bridging design and front-end implementation. Served as design lead, coordinating quality output from the creative team and liaising between marketing and design departments. Managed exhibition graphics and submitted regular project progress reports to senior stakeholders.
Art Director at First Impression Communications
October 1, 2017 - March 25, 2018Brainstorm creative theme ideas, oversee conceptualization of design projects, and develop execution plans. Produce style guides, presentations, and project visuals; lead the design team; advise on typography and colors; coordinate between marketing and design teams to ensure smooth workflow and timely delivery.
Graphic Designer at Marconis Pvt Ltd (Closed)
September 30, 2017 - August 31, 2025Graphic Designer at Pandit Ventures Pvt Ltd
September 30, 2017 - August 31, 2025Graphic Designer at Pandit Ventures Pvt. Ltd.
March 25, 2016 - October 18, 2017Oversee design projects from conception to delivery; create illustrations and infographics; refine images, typography, and layouts; ensure brand consistency; liaise with marketing and design teams to meet deadlines; stay updated with industry tools.
Graphic Designer at GaneshaSpeaks.com
March 1, 2016 - September 1, 2017Graphic design role (specific projects and responsibilities not detailed in the resume).
Graphic Designer at Marconis Pvt. Ltd.
November 23, 2015 - March 23, 2016Plan and illustrate concepts by designing rough layouts of art and copy, coordinate with marketing, obtain approvals, prepare final layouts, and manage production through printing. Coordinate with outside agencies to complete projects and manage multiple projects within budget and schedules.
Graphic Designer at Marconis Institute Private Limited
November 1, 2015 - March 1, 2016Graphic design role (specific projects and responsibilities not detailed in the resume).
Junior Graphic Designer at Marconis Pvt. Ltd. (Closed)
November 1, 2015 - March 1, 2016Designed rough layouts and final artwork for print and digital media; prepared materials for typesetting and print production. Coordinated with external agencies, printers, and art services to bring projects to completion on spec and on budget. Managed multiple concurrent design projects within defined specifications and budget constraints.
Junior Graphic Designer at Marconis Pvt. Ltd.
November 1, 2015 - March 1, 2016Designed rough layouts and final artwork for print and digital media; prepared materials for typesetting and print production. Coordinated with external agencies, printers, and art services to deliver projects on spec and on budget. Managed multiple concurrent design projects within defined specifications and budget constraints.
Graphic Designer (Internship) at Aura Techmind Private Limited
December 1, 2014 - October 1, 20156-month internship in a graphic design role (specific projects and responsibilities not detailed in the resume).
Education
Master of Computer Application at AMPICS | Ganpat University, Kherva
January 11, 2030 - August 31, 2025Bachelor's in Computer Application at Self Finance BCA College, Modasa | HNGU
January 11, 2030 - August 31, 2025Master of Computer Application at AMPICS | Ganpat University Kherva
January 11, 2030 - August 31, 2025Bachelor's in Computer Application at Self finance BCA College, Modasa | HNGU
January 11, 2030 - August 31, 2025Master of Computer Application at Ganpat University, Kherva
January 1, 2013 - January 1, 2015Bachelor of Computer Applications at BCA College, Modasa (HNGU)
January 1, 2011 - January 1, 2013Master of Computer Application at Ganpat University AMPICS, Kherva
January 1, 2013 - January 1, 2015Bachelor of Computer Application at HNGUSF BCA College, Modasa
January 1, 2011 - January 1, 2013Master of Computer Application (MCA) at AMPICS | Ganpat University, Kherva
January 1, 2013 - January 1, 2015Bachelor of Computer Application (BCA) at Self Finance BCA College, Modasa | HNGU
January 1, 2011 - January 1, 2013Master of Computer Application at Ganpat University
January 1, 2013 - January 1, 2015Bachelor of Computer Application (First Class) at HNGU Self Finance BCA College, Modasa
January 1, 2011 - January 1, 2013Qualifications
First Class (MCA)
January 1, 2013 - January 1, 2015First Class (BCA)
January 1, 2011 - January 1, 2013Industry Experience
Professional Services, Retail, Manufacturing, Media & Entertainment, Education, Other
Role: Brand Identity Designer
As the Brand Identity Designer for Khao Peeo Supper Club, I developed the complete visual identity—from brand strategy and logo design to its application across physical and digital touchpoints. I created a playful, handcrafted wordmark inspired by shared Indian dining experiences, incorporating a chair into the letter “H” to represent an invitation to sit, eat and connect. I also established the colour palette, typography system, custom illustrations, iconography and multilingual identity elements. The identity was extended across menus, invitations, merchandise, loyalty cards, signage, social media and other branded collateral, creating a warm, authentic and memorable supper-club experience.
Key Responsibilities
Brand strategy and creative direction
Logo concept and custom wordmark design
Colour palette and typography selection
Hindi, Punjabi and English identity integration
Custom illustrations and dining-inspired iconography
Social media visual system
Print collateral and event invitation design
Merchandise, signage and packaging applications
Brand guidelines and identity presentation
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