I'm a graphic designer with over 15 years of experience working across brand identity, digital advertising, packaging, and print production. I've delivered campaigns and visual systems for major brands including América Móvil, General Motors, and Panasonic, as well as independent businesses and startups across Latin America and Australia. I specialise in brand identity and digital design, and I'm equally comfortable developing a brand from scratch or adapting existing assets across multiple formats and platforms. I work with advanced proficiency in Adobe Illustrator, Photoshop, and InDesign, with additional experience in Canva. I work remotely with my own professional setup, so I'm ready to jump into projects without any onboarding time. I'm reliable, detail-driven, and focused on delivering work that actually performs for the client, not just looks good on screen.…

Adriana Cuevas

I'm a graphic designer with over 15 years of experience working across brand identity, digital advertising, packaging, and print production. I've delivered campaigns and visual systems for major brands including América Móvil, General Motors, and Panasonic, as well as independent businesses and startups across Latin America and Australia. I specialise in brand identity and digital design, and I'm equally comfortable developing a brand from scratch or adapting existing assets across multiple formats and platforms. I work with advanced proficiency in Adobe Illustrator, Photoshop, and InDesign, with additional experience in Canva. I work remotely with my own professional setup, so I'm ready to jump into projects without any onboarding time. I'm reliable, detail-driven, and focused on delivering work that actually performs for the client, not just looks good on screen.…

Available to hire

I’m a graphic designer with over 15 years of experience working across brand identity, digital advertising, packaging, and print production. I’ve delivered campaigns and visual systems for major brands including América Móvil, General Motors, and Panasonic, as well as independent businesses and startups across Latin America and Australia.
I specialise in brand identity and digital design, and I’m equally comfortable developing a brand from scratch or adapting existing assets across multiple formats and platforms. I work with advanced proficiency in Adobe Illustrator, Photoshop, and InDesign, with additional experience in Canva.
I work remotely with my own professional setup, so I’m ready to jump into projects without any onboarding time. I’m reliable, detail-driven, and focused on delivering work that actually performs for the client, not just looks good on screen.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Freelance Graphic Designer at Self-employed
January 1, 2024 - Present
Deliver branding, packaging design, and digital assets for independent clients; manage multiple projects end-to-end from brief to delivery; collaborate remotely using professional equipment and software.
Graphic Designer at Valerie Travers
January 1, 2024 - January 1, 2024
Led the creative development of the brand's visual identity and adapted it across print, digital, and promotional pieces. Immersed in the technical side of production, learned engraving and DTF, and experimented with UV printing to achieve the best results on every surface. Designed a workflow system to organize the entire printing process from proposal to final delivery, improving communication between design and production and ensuring each product met aesthetic and technical standards.
Graphic Designer at Valerie Travers
April 1, 2022 - January 1, 2024
Lead visual identity and marketing material production across print, digital, and promotional formats; managed end-to-end print production (engraving, DTF, UV) from artwork to final delivery; designed client proposals, promotional materials, signage, and branded collateral; developed streamlined workflows.
Graphic Designer at LASSA (Latin American Society)
March 1, 2022 - March 1, 2022
Developed a cohesive visual language for the organization, shaping its identity through color and typography. Took an active role in managing and creating content for social media, ensuring consistent and engaging communication across platforms. Designed and implemented internal communication materials that strengthen the network, and developed graphic campaigns to promote events and initiatives with a clear and unified visual voice.
Graphic Designer at LAS SA
August 1, 2021 - March 1, 2022
Created social media content and campaigns for events, maintaining consistent brand presence; developed cohesive visual language across channels through typography and color systems.
Image Designer at America Movil Content Media
March 1, 2020 - March 1, 2020
Worked for the streaming platform Claro Video, adapting movie and TV show posters to multiple formats and sizes according to each device's display requirements. Faced with the challenge of reworking non-editable artwork while maintaining consistency across three languages, ensuring title treatments matched perfectly in every version. Additionally developed logos and film packaging designs, supporting the marketing team in creating cohesive, high-quality visual assets for digital distribution.
Graphic Designer at America Movil / Claro Video
April 1, 2016 - March 1, 2020
Produced high-volume digital assets for a major Latin American streaming platform: web banners, social media graphics, app interfaces, and digital packaging; adapted core brand visuals to campaign formats; designed promotional logos and exclusive digital packaging.
Senior Designer at Puata Creativa
December 1, 2015 - December 1, 2015
Worked on annual brochures for General Motors, handling editorial layout and photo editing. Also designed the General Motors magazine from concept to pre-press, ensuring visual consistency and production accuracy. Collaborated closely with the creative team to develop presentations and pitch materials for upcoming campaigns, contributing to the strategic and visual direction of new projects.
Senior Designer at Pauta Creativa
July 1, 2015 - December 1, 2015
Designed annual brochures and the General Motors magazine; handled editorial layout, photo editing, and prepress from concept to print-ready files; contributed to proposals and art direction.
Senior Designer at Yellow Communication
July 1, 2015 - July 1, 2015
Managed the Diamond Films account, the official distributor of Lionsgate in Mexico, overseeing the entire design process—from movie posters and cinema props to marketing and promotional graphics. Worked in direct collaboration with the Diamond Films marketing team, ensuring assets aligned with international brand standards and campaign goals. Also contributed to B2B campaign proposal materials, supporting creative concepts and visual strategies for new client pitches.
Senior Designer at Yellow Communications
February 1, 2014 - July 1, 2015
Led event and activation design for Diamond Films distributor; created invitations, signage, digital assets, and on-site collateral for high-profile entertainment clients; managed campaign adaptations across Latin American theater releases across print, digital, Spotify, cinema websites and paid advertising.
Senior Designer at Atelier MX
September 1, 2013 - September 1, 2013
Served as lead designer for Panasonic, managing the creation of brochures from proposal to pre-press and overseeing all point-of-sale materials. Ensured visual consistency across campaigns and coordinated with production teams to deliver high-quality printed assets that reinforce the brand's presence in retail environments.
Senior Designer at Atelier MX
April 1, 2010 - September 1, 2013
Produced brand visuals, digital assets, and promotional design for a diverse client base; managed end-to-end print production, including engraving, DTF, and UV printing from artwork to final delivery.

Education

Graphic Designer at Universidad del Valle de México
August 1, 2003 - December 1, 2007
Bachelor of Graphic Design at Universidad del Valle de Mexico
January 1, 2003 - January 1, 2007

Qualifications

Fundamentals of Digital Marketing
January 11, 2030 - November 10, 2025
Google Certification
January 11, 2030 - November 10, 2025
Fundamentals of Digital Marketing | Google Certification
January 11, 2030 - July 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Consumer Goods, Manufacturing
    Brand Identity Howbad

    Howbad is an Adelaide-based clothing brand launching with nothing but a name and a vision. The brief was to build a complete visual identity from scratch, one that felt rooted in South Australia without being generic surfwear.
    The client came with a name and a clothing concept, but no visual language to support it. They needed a logo, a colour system, and a brand that could carry their story across products, packaging.
    The identity was built around three elements that define South Australia’s coastline: sea, sand, and sun. Each one maps directly to the colour palette: the distinctive teal drawn from the waters of Adelaide’s beaches, the warm cream of the sand, and the golden amber of the afternoon light. The goal was to make colour the hero of the brand, instantly recognisable and immediately evocative of place. The script logotype adds warmth and personality, balancing the effortless, laid-back confidence of the city’s style.