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Hi, I’m Adrian Coetzer, a Creative Director and Digital Guru with a background in graphic design, UI/UX, and web development. I’ve earned a Loerie for UI/UX and led digital initiatives for Discovery Health, including setting up their web presence in the US. I enjoy turning design challenges into clear, user-focused solutions and I’m comfortable working in teams or taking the lead on a project. After returning to Cape Town, I lectured Web/Digital/UX for two years and then joined Tribalhouse as Head of Digital, while continuing contract work and building DigitalShero. I’m passionate about advertising and design and I strive to stay ahead of market trends, bridging client needs with creative business solutions.…Hi, I’m Adrian Coetzer, a Creative Director and Digital Guru with a background in graphic design, UI/UX, and web development. I’ve earned a Loerie for UI/UX and led digital initiatives for Discovery Health, including setting up their web presence in the US. I enjoy turning design challenges into clear, user-focused solutions and I’m comfortable working in teams or taking the lead on a project. After returning to Cape Town, I lectured Web/Digital/UX for two years and then joined Tribalhouse as Head of Digital, while continuing contract work and building DigitalShero. I’m passionate about advertising and design and I strive to stay ahead of market trends, bridging client needs with creative business solutions.

Adrian Coetzer

Creative Director, Web Designer, UI Designer, +3

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Hi, I’m Adrian Coetzer, a Creative Director and Digital Guru with a background in graphic design, UI/UX, and web development. I’ve earned a Loerie for UI/UX and led digital initiatives for Discovery Health, including setting up their web presence in the US. I enjoy turning design challenges into clear, user-focused solutions and I’m comfortable working in teams or taking the lead on a project. After returning to Cape Town, I lectured Web/Digital/UX for two years and then joined Tribalhouse as Head of Digital, while continuing contract work and building DigitalShero. I’m passionate about advertising and design and I strive to stay ahead of market trends, bridging client needs with creative business solutions.…Hi, I’m Adrian Coetzer, a Creative Director and Digital Guru with a background in graphic design, UI/UX, and web development. I’ve earned a Loerie for UI/UX and led digital initiatives for Discovery Health, including setting up their web presence in the US. I enjoy turning design challenges into clear, user-focused solutions and I’m comfortable working in teams or taking the lead on a project. After returning to Cape Town, I lectured Web/Digital/UX for two years and then joined Tribalhouse as Head of Digital, while continuing contract work and building DigitalShero. I’m passionate about advertising and design and I strive to stay ahead of market trends, bridging client needs with creative business solutions.

Available to hire

Hi, I’m Adrian Coetzer, a Creative Director and Digital Guru with a background in graphic design, UI/UX, and web development. I’ve earned a Loerie for UI/UX and led digital initiatives for Discovery Health, including setting up their web presence in the US. I enjoy turning design challenges into clear, user-focused solutions and I’m comfortable working in teams or taking the lead on a project.

After returning to Cape Town, I lectured Web/Digital/UX for two years and then joined Tribalhouse as Head of Digital, while continuing contract work and building DigitalShero. I’m passionate about advertising and design and I strive to stay ahead of market trends, bridging client needs with creative business solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director at DigitalShero

May 1, 2015 - Present

Leading digital strategy and UX/UI/web development for clients; trend-spotting, client liaison, and through-the-line creative design.

Head of Digital at Tribalhouse

January 1, 2011 - April 1, 2015

Managing the studio's creative process, client liaison, campaign development, marketing and strategy, and hands-on web development.

Digital Design Lecturer at Concept Interactive

January 1, 2011 - April 1, 2013

Lectured Digital design including Blender 3D, Adobe CC Suite (Photoshop, DreamWeaver, Premiere), Video and Sound Editing; covered Art Direction and Social Media studies.

Design Lecturer at CityVarsity

January 1, 2008 - November 1, 2010

Facilitated learning for 1st-3rd year students in Creative and Graphic Design; maintained CityVarsity's website and brand; delivered design solutions across locations.

Creative Consultant | Art Director, Graphic Designer at Freelance / Various Clients

January 1, 2007 - December 1, 2008

Meeting with clients, conducting needs analyses, delivering design solutions; awarded Silver Loerie for Lotto TV commercial; directed/produced through FCB Johannesburg.

Creative Director at Discovery Health

March 1, 2001 - November 1, 2006

Permanent management role overseeing design and user experience; intranet development, internal brand management, and cross-team communications.

Creative Consultant at Dimension Data

January 1, 2000 - January 1, 2001

Intranet design & layout (INDEX); liaised with divisions to deliver online solutions.

Art Director at DiggingForApples

December 1, 1998 - December 1, 1999

Meet with clients, develop workable solutions, manage design studio; print/web client base including BMW/LandRover, Kagiso Trust, GTZ.

Art Director at The Internet Solution

January 1, 1996 - December 1, 1998

Designed and created websites for blue-chip clients; client meetings to translate needs into online solutions; intranet design.

Creative Consultant / Freelance Designer at Freelance (Cape Town)

January 1, 2007 - December 1, 2008

Contractor; completed contracts with The Phoenix Group, Kibo Media, SiC Consulting; won Silver Loerie for Lotto numbers TV advert; directed and produced through FCB Johannesburg.

Lecturer – Design at City Varsity

January 1, 2008 - November 1, 2010

Design Lecturer; facilitated in the learning process for 1st-3rd year students; maintained CityVarsity website and look/feel; marketing campaigns; design solutions.